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A Multi Select question lets respondents choose multiple options from 3 to 8 choices and explain their selections. Respondents can select as many options as they like, but they must select at least 1. Use it when you want to understand broad appeal across options and discover which combinations resonate with your audience. Unlike Single Select (one choice) or Ranked (ordered preferences), Multi Select reveals how options compete and complement each other. You’ll see which options are most frequently selected together and which stand out individually. This question type is ideal for exploring combinations, testing feature bundles, or understanding which elements have the widest appeal.

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When should I use a Multi Select question?

Multi Select questions work best when multiple options could be “right” and you want to understand overall appeal. They’re ideal for testing:
  • Feature bundles – which product features should you prioritize?
  • Benefit messaging – which value propositions resonate most?
  • Design elements – which colors, styles, or variations appeal to your audience?
  • Content themes – which topics interest your target market?
  • Ad creative elements – which headlines, images, or CTAs grab attention?
Choose Multi Select when you want to know “which of these appeal to you?” rather than “which one is best?” Tip: If you need one clear winner, use Single Select. If you need to understand preference order, use a Ranked question.

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How to create a Multi Select question

Setting up a Multi Select question takes just a few steps:
  1. Start a new survey – click New survey in the left sidebar
  2. Choose Multi Select – select it from the Comparison section of the question type menu
  3. Add your options – upload 3 to 8 options (text, images, image sets, video, or audio)
  4. Write your question – ask something like “Which of these features would you use?” or “Which designs appeal to you?”
  5. Target your audience – choose demographics that match your target market
  6. Preview and launch – review your survey, then launch to start collecting feedback
Respondents will view all options, select as many as they like, and write a comment explaining their choices. Each respondent must select at least 1 option.

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How to read your Multi Select question results

Once your survey completes, you’ll see two types of insights:
  • Votes by option – the percentage of respondents who selected each option, showing relative appeal
  • Most common groups – which combination of options got the most votes
  • Written feedback – detailed comments explaining why respondents chose specific combinations Look for patterns in which options are frequently selected together – these combinations may indicate natural bundles or themes that resonate with your audience. Options with high individual selection rates have broad standalone appeal.

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Frequently asked questions

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How many options can I include in a Multi Select question?

You can include 3 to 8 options. Each respondent can select as many options as they want, but must select at least 1.

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What content formats can I test?

Multi Select questions support text, images, image sets, videos, audio files, and product mockups.

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How is Multi Select different from Single Select?

In Single Select, respondents pick only one option. In Multi Select, they can choose multiple options. Use Multi Select to understand broad appeal; use Single Select when you need one winner.

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Can I see which options are selected together?

Yes. The written feedback reveals why respondents chose specific combinations. Look for patterns in selections to understand which options complement each other.
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