This document includes all currently supported PickFu demographic targeting traits as URL parameters. To learn more about building PickFu polls with URL parameters, see our complete guide.

How to add targeting traits to URLs

Use targeting= with comma-separated trait permalinks to target a specific audience (only respondents who meet all your demographic criteria will be able to answer). Learn about audience targeting

Common traits:

Age ranges: 18-24, 25-34, 35-44, 45-54, 55-64, 65-plus
Gender: male, female
Income: under-25k, 25-50k, 50-75k, 75-100k, 100k-plus
Education: high-school, some-college, bachelors, masters, doctorate
Location: urban, suburban, rural

Example parameter:

&targeting=25-34,female,50-75k

Example URL:

https://app.pickfu.com/ask/survey?q1-prompt=Which+ad+appeals+to+you?&q1-type=head_to_head&q1-o1-media_url=https://example.com/ad1.jpg&q1-o2-media_url=https://example.com/ad2.jpg&targeting=25-34,female,urban&country=US

All demographic target trait URL parameters


Trait	Description	URL parameter
Age of kids	Parents with 0-3 year old children	chdr-age-inftodl
Age of kids	Parents with 12-17 year old children	chdr-age-teen
Age of kids	Parents with 4-5 year old children	chdr-age-preschool
Age of kids	Parents with 6-11 year old children	chdr-age-middle
Age of kids	People without children	chdr-age-none
Age of kids	Parents with 18+ year old children	chdr-age-adult
Age range	People 18-24 years old	18-24yo
Age range	People 25-34 years old	25-34yo
Age range	People 35-44 years old	35-44yo
Age range	People 45-54 years old	45-54yo
Age range	People 55-64 years old	55-64yo
Age range	People 65 and older	over65yo
AI tools users	People who don’t use AI tools	aiusno
AI tools users	People who use AI tools for fun	aiushob
AI tools users	People who use AI tools professionally	aiusprof
Amazon Prime member	People who don’t subscribe to Amazon Prime	no-amznpr
Amazon Prime member	Amazon Prime subscribers	amznpr
App store spending habits	Non-paying app store users	0appsp
App store spending habits	Users who spend <$10 on the app store	lt-10appsp
App store spending habits	Users who spend $10-$100 on the app store	10-100appsp
App store spending habits	Users who spend >$100 on the app store	100-appsp-pl
Assistive tools users	People who don’t use assistive technologies	assistno
Assistive tools users	Assistive technology users	assistyes
Audio equipment preference	Wireless speaker users	basicbtsp
Audio equipment preference	Standard speaker users	builtinsp
Audio equipment preference	Audiophiles	hiausystem
Audio equipment preference	Home audio enthusiasts	ausystem
Audio equipment preference	Standard headphone users	stheadph
Audiobook listener	People who don’t listen to audiobooks	abooks-no
Audiobook listener	Audiobook listeners	abooks-yes
Average monthly book spend	People who don’t buy books	0bookssp
Average monthly book spend	People who spend $1-$20	20bookssp
Average monthly book spend	People who spend $21-$50	50bookssp
Average monthly book spend	People who spend $51-$100	100bookssp
Beauty product preferences	People who prefer natural beauty products	bt-prod-organic
Beauty product preferences	People who prefer affordable beauty products	bt-prod-good
Beauty product preferences	People who prefer luxury beauty products	bt-prod-quality
Beer consumer	People who don’t consume beer	nobeer
Beer consumer	Beer consumers	beer
Book subscription	Audible subscribers	subaudibl
Book subscription	Non-subscribers	subno
Book subscription	Kindle Unlimited subscribers	subkndlun
Browser used	Brave users	browser-brv
Browser used	Chrome users	browser-chrome
Browser used	DuckDuckGo users	browser-ddg
Browser used	Edge users	browser-edge
Browser used	Firefox users	browser-ff
Browser used	Internet Explorer users	browser-ie
Browser used	Opera users	browser-opera
Browser used	Other browsers users	browser-other
Browser used	Safari users	browser-safari
Browser used	Samsung Internet users	browser-samsung
Browser used	Vivaldi users	browser-vivaldi
Car fuel type	Diesel car owners	type-diesel
Car fuel type	Electric car owners	type-electric
Car fuel type	Gas car owners	type-gas
Car fuel type	Hybrid car owners	type-hybrid
Chess players	People who don’t play chess	noonlchess
Chess players	Offline chess players	yesofflchess
Chess players	Online chess players	yesonlchess
Coffee drinker	People who don’t drink coffee	nocoffee
Coffee drinker	Coffee drinkers	coffee
Coffee drinking frequency	Drinkers of 1-3 cups of coffee a day	1-3cups
Coffee drinking frequency	Drinkers of 3+ cups of coffee a day	3pluscups
Coffee drinking frequency	Drinkers of <1 cup of coffee a day	less1cup
Cosmetics and body care habits	Enthusiasts (5+ body care products)	cos-more
Cosmetics and body care habits	Essentials users (up to 4 body care products)	cos-min
Credit score	People with a bad credit score	badcr
Credit score	People with a fair credit score	faircr
Credit score	People with a good credit score	goodcr
Credit score	People with an excellent credit score	bestcr
Credit score	People who don’t know their credit score	unknowncr
Crowdfunding participant	People who haven’t donated to crowdfunding campaigns	no-crwdfnd
Crowdfunding participant	Crowdfunding participants	crwdfnd
Cryptocurrency investments	Cryptocurrency owners	hascrypto
Cryptocurrency investments	Cryptocurrency and NFT owners	hascryptonft
Cryptocurrency investments	People who don’t own cryptocurrency	nocrypto
Data storage device buyers	People who bought a storage device	sdusbssd-yes
Dating apps users	People who haven’t used dating apps	datingno
Dating apps users	People who have used dating apps	datingyes
Desktop operating system used	Mac users	macop
Desktop operating system used	Windows users	windowsop
Dietary habits	Dairy-free diet adherents	dairy-free
Dietary habits	Gluten-free diet adherents	gluten-free
Dietary habits	Halal food adherents	halal
Dietary habits	Keto diet adherents	keto
Dietary habits	Kosher food adherents	kosher
Dietary habits	Low fat diet adherents	lowfat
Dietary habits	Low-carb diet adherents	lowcarb
Dietary habits	Omnivores (non-vegetarians)	omni
Dietary habits	Organic and/or no processed food adherents	organic
Dietary habits	Vegans	vegan
Dietary habits	Vegetarians	veg
Dressing style	Artsy/artie style fans	dresngarths
Dressing style	Bohemian/boho chic style fans	dresngboho
Dressing style	Business style fans	dressngbsnss
Dressing style	Casual style fans	dresngcasual
Dressing style	Classic style fans	dresngclass
Dressing style	Exotic style fans	dresngexotc
Dressing style	Retro/vintage style fans	dresngretro
Dressing style	Rock style fans	dresngrock
Dressing style	Sporty/athleisure style fans	dresngsporty
Dressing style	Streetwear style fans	dresngstreet
Earplug user	People who don’t use earplugs	earplugsno
Earplug user	Earplugs users	earplugsyes
Education level	Associate degree holders	deg-asc
Education level	Bachelor’s degree holders	deg-bach
Education level	Graduate degree holders	deg-grad
Education level	High school graduates	hs
Education level	People who did not graduate high school	nths
Education level	Vocational training graduates	voc-trn
Employment status	Full-time workers	empstat-ft
Employment status	People currently unemployed	empstat-ne
Employment status	Part-time workers	empstat-pt
Employment status	Retired people	empstat-ret
Employment status	Students	empstat-st
Environmentally conscious shopper	Environmentally conscious shoppers	yes
Exercise frequency	People who exercise 1-3 times a week	exfr-med
Exercise frequency	People who exercise 4+ times a week	exfr-high
Exercise frequency	People who exercise less than once a week	exfr-low
Favorite anime genres	Action anime fans	animeact
Favorite anime genres	Comedy anime fans	animecmd
Favorite anime genres	Crime/mystery anime fans	animemstr
Favorite anime genres	Fantasy anime fans	animefnts
Favorite anime genres	Horror anime fans	animehrrr
Favorite anime genres	People who don’t watch anime	animeno
Favorite anime genres	Isekai anime fans	animesek
Favorite anime genres	Magical girl anime fans	animemgc
Favorite anime genres	Mecha anime fans	animemch
Favorite anime genres	Paranormal/supernatural anime fans	animeprnr
Favorite anime genres	Sci-fi anime fans	animescf
Favorite anime genres	Slice of life anime fans	animeslclf
Favorite anime genres	Sports anime fans	animesprts
Favorite book genres	Apocalyptic/dystopian readers	bk-apoc-dyst
Favorite book genres	Biography readers	bk-bio
Favorite book genres	Business readers	bk-biz
Favorite book genres	Children’s book readers	bk-kid
Favorite book genres	Christian book readers	bk-christ
Favorite book genres	Cookbook, food, and wine readers	bk-food
Favorite book genres	Diet, health, and fitness readers	bk-fit
Favorite book genres	Fantasy readers	bk-fant
Favorite book genres	Fiction readers	bk-fic
Favorite book genres	Graphic novel and comic readers	bk-gn
Favorite book genres	History readers	bk-hist
Favorite book genres	Horror/paranormal readers	bk-horror
Favorite book genres	Humor/entertainment readers	bk-ent
Favorite book genres	Mystery and crime readers	bk-myst
Favorite book genres	Politics and social sciences readers	bk-polisci
Favorite book genres	Religion and spirituality readers	bk-relig
Favorite book genres	Romance readers	bk-rom
Favorite book genres	Science fiction readers	bk-scifi
Favorite book genres	Self-help and relationships readers	bk-self
Favorite book genres	Teen and young adult book readers	bk-tya
Favorite book genres	Thriller and suspense readers	bk-ths
Favorite book genres	Travel readers	bk-trav
Favorite mobile game genres	Action game fans	mg-act
Favorite mobile game genres	Adventure game fans	mg-adv
Favorite mobile game genres	Arcade game fans	mg-arc
Favorite mobile game genres	Board game fans	mg-brd
Favorite mobile game genres	Card game fans	mg-card
Favorite mobile game genres	Casino game fans	mg-cas
Favorite mobile game genres	Educational game fans	mg-edu
Favorite mobile game genres	Family game fans	mg-fam
Favorite mobile game genres	Music game fans	mg-mus
Favorite mobile game genres	People who don’t play mobile games	mg-none
Favorite mobile game genres	Puzzle game fans	mg-puz
Favorite mobile game genres	Racing game fans	mg-race
Favorite mobile game genres	Role playing game fans	mg-rpg
Favorite mobile game genres	Shooter game fans	mg-shoot
Favorite mobile game genres	Simulation game fans	mg-sim
Favorite mobile game genres	Sports game fans	mg-sprt
Favorite mobile game genres	Strategy game fans	mg-strat
Favorite mobile game genres	Trivia game fans	mg-triv
Favorite mobile game genres	Word game fans	mg-word
Favorite mobile game modes	Mobile gamers who prefer multiplayer with friends/family	multipfriends
Favorite mobile game modes	Mobile gamers who prefer multiplayer with bots	multiplayphone
Favorite mobile game modes	Mobile gamers who prefer multiplayer with strangers	multipstrang
Favorite mobile game modes	Mobile gamers who prefer single player	singleplay
Favorite movie genres	Action movie fans	video-genre-action
Favorite movie genres	Adventure movie fans	video-genre-adventure
Favorite movie genres	Animation movie fans	video-genre-animation
Favorite movie genres	Biography fans	video-genre-biography
Favorite movie genres	Comedy movie fans	video-genre-comedy
Favorite movie genres	Crime movie fans	video-genre-crime
Favorite movie genres	Documentary fans	video-genre-documentary
Favorite movie genres	Drama movie fans	video-genre-drama
Favorite movie genres	Family movie fans	video-genre-family
Favorite movie genres	Fantasy movie fans	video-genre-fantasy
Favorite movie genres	Film noir movie fans	video-genre-film-noir
Favorite movie genres	History movie fans	video-genre-history
Favorite movie genres	Horror movie fans	video-genre-horror
Favorite movie genres	Music movie fans	video-genre-music
Favorite movie genres	Musical fans	video-genre-musical
Favorite movie genres	Mystery movie fans	video-genre-mystery
Favorite movie genres	Romance movie fans	video-genre-romance
Favorite movie genres	Sci-fi movie fans	video-genre-scifi
Favorite movie genres	Short film fans	video-genre-short-film
Favorite movie genres	Sports movie fans	video-genre-sport
Favorite movie genres	Superhero movie fans	video-genre-superhero
Favorite movie genres	Thriller movie fans	video-genre-thriller
Favorite movie genres	War movie fans	video-genre-war
Favorite movie genres	Western movie fans	video-genre-western
Favorite music genres	Classical fans	musclas
Favorite music genres	Country fans	muscntr
Favorite music genres	Electronic/dance fans	musdanc
Favorite music genres	Hip-hop/rap fans	musrap
Favorite music genres	Indie/alternative fans	musalrtn
Favorite music genres	Metal fans	musmtl
Favorite music genres	Pop fans	muspop
Favorite music genres	Rock fans	musrock
Favorite social media platforms	Discord users	sm-discord
Favorite social media platforms	Facebook users	sm-facebook
Favorite social media platforms	Instagram users	sm-instagram
Favorite social media platforms	LinkedIn users	sm-linkedin
Favorite social media platforms	People who don’t use any social media platforms	sm-none
Favorite social media platforms	Pinterest users	sm-pinterest
Favorite social media platforms	Reddit users	sm-reddit
Favorite social media platforms	Snapchat users	sm-snapchat
Favorite social media platforms	TikTok users	sm-tiktok
Favorite social media platforms	Tumblr users	sm-tumblr
Favorite social media platforms	Twitch users	sm-twitch
Favorite social media platforms	Twitter users	sm-twitter
Favorite social media platforms	WeChat users	sm-wechat
Favorite social media platforms	WhatsApp users	sm-whatsapp
Favorite social media platforms	YouTube users	sm-youtube
Favorite sports	Athletics fans	fs-athlet
Favorite sports	Badminton fans	fs-bdm
Favorite sports	Baseball fans	fs-basb
Favorite sports	Basketball fans	fs-bask
Favorite sports	Boxing fans	fs-box
Favorite sports	Cricket fans	fs-crick
Favorite sports	American football fans	fs-fa
Favorite sports	Golf fans	fs-golf
Favorite sports	Ice hockey fans	fs-hocki
Favorite sports	People who don’t watch any sport	fs-no
Favorite sports	Martial arts fans	fs-marta
Favorite sports	MMA fans	fs-mma
Favorite sports	Motor sport fans	fs-motor
Favorite sports	Other sports fans	fs-other
Favorite sports	Soccer (European football) fans	fs-fe
Favorite sports	Swimming fans	fs-swim
Favorite sports	Table tennis fans	fs-tabt
Favorite sports	Tennis fans	fs-ten
Favorite sports	Volleyball fans	fs-volyb
Favorite sports	Winter sports fans	fs-wintsp
Favorite sports	X-games fans	fs-extrm
Favorite stores for beauty products	Amazon beauty product shoppers	bt-prod-loc-amzn
Favorite stores for beauty products	Beauty store beauty product shoppers	bt-prod-loc-bstore
Favorite stores for beauty products	Department store beauty product shoppers	bt-prod-loc-deptst
Favorite stores for beauty products	Drugstore/low cost retail store beauty product shoppers	bt-prod-loc-retail
Favorite stores for home goods	Amazon home goods shoppers	amz-homegoods
Favorite stores for home goods	HomeGoods home goods shoppers	hg-homegoods
Favorite stores for home goods	Ikea home goods shoppers	ikea-homegoods
Favorite stores for home goods	Buy home goods somewhere else	othr-homegoods
Favorite stores for home goods	Target home goods shoppers	trg-homegoods
Favorite stores for home goods	The home depot home goods shoppers	thd-homegoods
Favorite stores for home goods	Walmart home goods shoppers	wlm-homegoods
Favorite stores for home goods	Wayfair home goods shoppers	wyf-homegoods
Frequently purchased toys	Action figures toys buyers	toyspurchased-action-figures
Frequently purchased toys	Animals toys buyers	toyspurchased-animals
Frequently purchased toys	Cars and radio controlled toys buyers	toyspurchased-cars-rc
Frequently purchased toys	Construction toys buyers	toyspurchased-contstruction
Frequently purchased toys	Creative toys buyers	toyspurchased-creative
Frequently purchased toys	Dolls buyers	toyspurchased-dolls
Frequently purchased toys	Educational toys buyers	toyspurchased-educational
Frequently purchased toys	Electronic toys buyers	toyspurchased-electronic
Frequently purchased toys	Games buyers	toyspurchased-games
Frequently purchased toys	Physical activity and dexterity toys buyers	toyspurchased-physical
Frequently purchased toys	Puzzle/assembly toys buyers	toyspurchased-puzzle-assembly
Frequently purchased toys	Science and optical toys buyers	toyspurchased-science
Frequently purchased toys	Sound toys buyers	toyspurchased-sound
Gambling habits	Casino game players	gmbl-casino
Gambling habits	People who don’t gamble	gmbl-no
Gambling habits	Lottery/scratch card players	gmbl-lottery
Gambling habits	Race betting participants	gmbl-race
Gambling habits	Sports betting participants	gmbl-sports
Gaming consoles played	Android players	game-platform-android
Gaming consoles played	iOS players	game-platform-ios
Gaming consoles played	Nintendo Switch players	game-platform-nintendo-switch
Gaming consoles played	Non-console gamers	game-platform-none
Gaming consoles played	Oculus VR players	game-platform-oculus
Gaming consoles played	PC gamers	game-platform-pc
Gaming consoles played	PlayStation 4 Pro players	game-platform-playstation-4
Gaming consoles played	PlayStation 5 players	game-platform-playstation-5
Gaming consoles played	Xbox One X players	game-platform-xbox-one
Gaming consoles played	Xbox Series X/S players	game-platform-xbox-series
Gender identity	Women	female
Gender identity	Men	male
Hair type	People with chemically-treated hair	chemicht
Hair type	People with coily hair	coilyht
Hair type	People with color-treated hair	colorht
Hair type	People with curly hair	curlyht
Hair type	People with damaged hair	damaght
Hair type	People with fine/thin hair	fineht
Hair type	People with natural hair	naturalht
Hair type	People with straight hair	straightht
Hair type	People with thick hair	thickht
Hair type	People with wavy hair	wavyht
Hobbies and interests	Artists/crafters	hobbies-arts-crafts
Hobbies and interests	Boardgamers	hobbies-boardgames
Hobbies and interests	Boaters	hobbies-boating
Hobbies and interests	Campers	hobbies-camping
Hobbies and interests	Card collectors	hobbies-cards
Hobbies and interests	Home chefs	hobbies-cooking
Hobbies and interests	Crocheters/knitters	hobbies-crochetknit
Hobbies and interests	Gardeners	hobbies-gardening
Hobbies and interests	Health and fitness enthusiasts	hobbies-health-fitness
Hobbies and interests	Hikers	hobbies-hiking
Hobbies and interests	Hunters/fishers	hobbies-hunting-fishing
Hobbies and interests	Interior decorators/renovators	hobbies-interior-deco
Hobbies and interests	Fans of other hobbies/interests	hobbies-other
Hobbies and interests	Photographers/videographers	hobbies-photo
Hobbies and interests	Musicians	hobbies-play-music
Hobbies and interests	Readers	hobbies-reading
Hobbies and interests	RVers/motor caravanners	hobbies-motor-caravan-rv
Hobbies and interests	Technology enthusiasts	hobbies-technology-computers
Hobbies and interests	Traveling enthusiasts	hobbies-travel
Hobbies and interests	Museum-goers and gallery-goers	hobbies-artexhib
Hobbies and interests	TV sports fans	hobbies-tv-sports
Homeownership	Homeowners	own
Homeownership	Renters	rent
Hours spent mobile gaming	Gamers who play <1 hour a week	less1hr
Hours spent mobile gaming	Gamers who play 1-3 hours a week	1-3hrs
Hours spent mobile gaming	Gamers who play 4-6 hours a week	4-6hrs
Hours spent mobile gaming	Gamers who play 7+ hours a week	7plushrs
Household income range	$0-35k income households	0-35k
Household income range	$150k+ income households	150k-pl
Household income range	$35-75k income households	35-75k
Household income range	$75-150k income households	75-150k
Household income range – Poland	0- 60k pln income households	0-60kpln
Household income range – Poland	120k-180k pln income households	120k-180kpln
Household income range – Poland	180k+ pln income households	180k-plpln
Household income range – Poland	60k–120k pln income households	60k–120kpln
Interest in cooking	Avid home cooks	avidcook
Interest in cooking	People who don’t cook	nocook
Interest in cooking	People who cook only out of necessity	litecook
Kids toy buying frequency	Frequent kids toy buyers	toybuy-freq
Kids toy buying frequency	People who never buy kids toys	toybuy-no
Kids toy buying frequency	Occasional kids toy buyers	toybuy-sometimes
Kindle users	Kindle users	yeskindle
Kindle users	People who don’t use Kindle	nokindle
Liquor consumer	Non-liquor drinkers	noliquor
Liquor consumer	Liquor drinkers	liquor
Literary preference	Fiction readers	fiction
Literary preference	Nonfiction readers	non-fiction
Main US grocery stores	Albertsons/Safeway (incl. Vons, Jewel-Osco, Shaw’s) shoppers	grstoralbrt
Main US grocery stores	Aldi shoppers	grstoraldi
Main US grocery stores	Costco Wholesale shoppers	grstorcostco
Main US grocery stores	Food Lion shoppers	grstorlion
Main US grocery stores	Giant / Giant Eagle shoppers	grstorgiant
Main US grocery stores	H-E-B shoppers	grstorheb
Main US grocery stores	Kroger Co. banners (Kroger, Ralphs, Fry’s, King Soopers, Smith’s) shoppers	grstorkroger
Main US grocery stores	Meijer shoppers	grstormeijer
Main US grocery stores	Other grocery stores shoppers	grstorothers
Main US grocery stores	Publix shoppers	grstorpublix
Main US grocery stores	Sam’s Club shoppers	grstorsams
Main US grocery stores	Sprouts Farmers Market shoppers	grstorsprout
Main US grocery stores	Target / Super Target shoppers	grstortarget
Main US grocery stores	Trader Joe’s shoppers	grstortrader
Main US grocery stores	Walmart Supercenter/Neighborhood Market shoppers	grstorwalmart
Main US grocery stores	Wegmans shoppers	grstorwegmans
Main US grocery stores	Whole Foods Market shoppers	grstorwhole
Medication usage	Allergy and sinus medication users	allrgmeds
Medication usage	Chronic medication users	chrncmeds
Medication usage	Cold and cough medication users	coldmeds
Medication usage	Digestive and gut health product users	gutmeds
Medication usage	First aid product users	frstadmeds
Medication usage	Mental and sleep medication users	mntlmeds
Medication usage	Other medication users	othermeds
Medication usage	Pain and fever relief users	painmeds
Medication usage	Skin treatment users	skinmeds
Medication usage	Vitamin, supplement and immune support users	immunmeds
Medication usage	Women’s health product users	wmnmeds
Military service	Civilians	militaryno
Military service	Veterans	militaryyes
Mobile device	Android users	android
Mobile device	iPhone users	iphone
Mobile device	Other mobile device users	ph-oth
Mobile gamers	People who don’t play mobile games	mobileno
Mobile gamers	Mobile gamers	mobileyes
Mobile gaming frequency	Daily mobile gamers	mobile-game-frequency-daily
Mobile gaming frequency	Monthly mobile gamers	mobile-game-frequency-monthly
Mobile gaming frequency	Rare mobile gamers	mobile-game-frequency-rarely
Mobile gaming frequency	Weekly mobile gamers	mobile-game-frequency-weekly
Musical instruments played	Bassists	musical-instrument-bass
Musical instruments played	Cellists	musical-instrument-cello
Musical instruments played	Clarinetists	musical-instrument-clarinet
Musical instruments played	Drummers	musical-instrument-drums
Musical instruments played	Flutists	musical-instrument-flute
Musical instruments played	Guitarists	musical-instrument-guitar
Musical instruments played	Harpists	musical-instrument-harp
Musical instruments played	People who don’t play musical instruments	musical-instrument-none
Musical instruments played	Other musical instrument players	musical-instrument-other
Musical instruments played	Pianists	musical-instrument-piano
Musical instruments played	Recorder players	musical-instrument-recorder
Musical instruments played	Saxophonists	musical-instrument-saxophone
Musical instruments played	Trumpeters	musical-instrument-trumpet
Musical instruments played	Violinists	musical-instrument-violin
Number of credit cards	People without credit cards	0cc
Number of credit cards	People with 1 credit card	1cc
Number of credit cards	People with 2-4 credit cards	2-4cc
Number of credit cards	People with 5+ credit cards	5cc
Nutritional supplement use	People who do not use nutritional supplements	nosupps
Nutritional supplement use	Daily nutritional supplement users	takesupps
Nutritional supplement use	Occasional nutritional supplement users	suppsoccas
Online learners	People who take online coding classes	coding-cls
Online learners	People who take online language classes	lang-cls
Online learners	People who don’t take any online classes	no-cls
Online learners	People who take online college classes	college-cls
Online learners	People who take other online classes	other-cls
Online learners	People who take online skill/software certification classes	softw-cls
Online shopping marketplaces	Amazon shoppers	amzsh
Online shopping marketplaces	eBay shoppers	ebsh
Online shopping marketplaces	Etsy shoppers	etsh
Online shopping marketplaces	Non-online shoppers	nosh
Online shopping marketplaces	Overstock shoppers	ovsh
Online shopping marketplaces	Rakuten shoppers	rksh
Online shopping marketplaces	Temu shoppers	tmush
Online shopping marketplaces	Walmart.com shoppers	wmtsh
Online shopping marketplaces	Wayfair shoppers	wfsh
Online traders	People who don’t trade	notrd
Online traders	People for who trading is a hobby	hobtrd
Paid video streamer	Paid video streamers	paid-video-streaming-subscriber-yes
Parents	People without children	parentsno
Parents	Parents	parentsyes
Pet owner	Bird owners	pet-bird
Pet owner	Cat owners	pet-cat
Pet owner	Dog owners	pet-dog
Pet owner	Fish owners	pet-fish
Pet owner	Horse owners	pet-horse
Pet owner	People without pets	pet-no
Pet owner	People with other pets	pet-oth
Pet owner	Reptile owners	pet-rept
Pet owner	Small animal or rodent owners	pet-sm
Podcast listener	People who don’t listen to podcasts	nopod
Podcast listener	Podcast listeners	pod
Political affiliation	Democrats	dem
Political affiliation	Politically Independent/unafilliated	ind
Political affiliation	Republicans	rep
Preferred book format	Readers who prefer any printed books	prntbk
Preferred book format	Readers who prefer e-books	ebk
Preferred book format	Readers who prefer hardcovers	prntbkh
Preferred book format	Readers who prefer paperbacks	prntbkp
Preferred decor style	Bohemian decor fans	decor-bohemian
Preferred decor style	Farmhouse decor fans	decor-farmhouse
Preferred decor style	Industrial decor fans	decor-industrial
Preferred decor style	Mid-century modern decor fans	decor-mid-century-modern
Preferred decor style	People who unsure about their preferred decor style	decor-unsure
Preferred decor style	Urban modern decor fans	decor-urban-modern
Preferred nutritional supplement benefits	Anti-inflammatory support seekers	nutrsuppbene-anti-inflammatory
Preferred nutritional supplement benefits	Blood circulation seekers	nutrsuppbene-blood-circulation
Preferred nutritional supplement benefits	Bone health seekers	nutrsuppbene-bone-health
Preferred nutritional supplement benefits	Brain support seekers	nutrsuppbene-brain-health
Preferred nutritional supplement benefits	Digestive health seekers	nutrsuppbene-digestive-health
Preferred nutritional supplement benefits	Energy support seekers	nutrsuppbene-energy
Preferred nutritional supplement benefits	General wellness seekers	nutrsuppbene-general-health
Preferred nutritional supplement benefits	Heart health seekers	nutrsuppbene-heart-health
Preferred nutritional supplement benefits	Immune support seekers	nutrsuppbene-immune-health
Preferred nutritional supplement benefits	Skin, hair & nail support seekers	nutrsuppbene-skin-hair-nails
Preferred nutritional supplement benefits	Sleep support seekers	nutrsuppbene-sleep
Preferred nutritional supplement benefits	Anti-stress and mood support seekers	nutrsuppbene-stress
Preferred nutritional supplement benefits	Weight management seekers	nutrsuppbene-weight
Preferred nutritional supplement types	People who take calcium	nutrisupp-calcium
Preferred nutritional supplement types	People who take collagen	nutrisupp-collagen
Preferred nutritional supplement types	People who take CoQ10	nutrisupp-coq10
Preferred nutritional supplement types	People who take fiber	nutrisupp-fiber
Preferred nutritional supplement types	People who take folic acid	nutrisupp-folic
Preferred nutritional supplement types	People who take iron	nutrisupp-iron
Preferred nutritional supplement types	People who take magnesium	nutrisupp-magnesium
Preferred nutritional supplement types	People who take multivitamin	nutrisupp-multivitamin
Preferred nutritional supplement types	People who take Omega-3/Fish Oil	nutrisupp-omega3
Preferred nutritional supplement types	People who take probiotics	nutrisupp-prob
Preferred nutritional supplement types	People who take protein	nutrisupp-protein
Preferred nutritional supplement types	People who take turmeric	nutrisupp-tumeric
Preferred nutritional supplement types	People who take B-complex vitamins	nutrisupp-vitaminB
Preferred nutritional supplement types	People who take Vitamin C	nutrisupp-vitaminC
Preferred nutritional supplement types	People who take Vitamin D	nutrisupp-vitaminD
Preferred nutritional supplement types	People who take zinc	nutrisupp-zinc
Primary mode of transportation	Bus riders	pmtrans-bus
Primary mode of transportation	Car drivers	pmtrans-car
Primary mode of transportation	Carpoolers	pmtrans-cp
Primary mode of transportation	Subway/train/light rail riders	pmtrans-rail
Primary source of investment advice	Investors with human advisers	investments-human-advisor
Primary source of investment advice	Investors who use robo-advisers	investments-robo-advisor
Primary source of investment advice	Self-directed investors	investments-self-directed
Product financing habits	People who have not used financing	haventfin
Product financing habits	People who are open to financing	openfin
Product financing habits	People who use financing	havefin
Racial or ethnic identity	Asian people	asian
Racial or ethnic identity	Black people	black
Racial or ethnic identity	Hispanic people	hispanic
Racial or ethnic identity	People of other races or ethnicities	ethn-oth
Racial or ethnic identity	White people	white
Reading frequency	Readers of 1-3 books a month	1-3bks
Reading frequency	Readers of 4+ books a month	4bks-pl
Reading frequency	People who don’t read	0bks
Recently purchased categories	Appliances buyers	purchased-appliances
Recently purchased categories	Apps and games buyers	purchased-apps-games
Recently purchased categories	Arts, crafts, and sewing buyers	purchased-arts-crafts-sewing
Recently purchased categories	Audiobooks buyers	purchased-audiobooks
Recently purchased categories	Automotive buyers	purchased-automotive
Recently purchased categories	Baby buyers	purchased-baby
Recently purchased categories	Beauty and personal care buyers	purchased-beauty-personal-care
Recently purchased categories	Books buyers	purchased-books
Recently purchased categories	Camera and photo buyers	purchased-camera-photo
Recently purchased categories	CDs and vinyl buyers	purchased-cds-vinyl
Recently purchased categories	Cell phones and accessories buyers	purchased-cell-phones-accessories
Recently purchased categories	Clothing and shoes buyers	purchased-clothing-shoes
Recently purchased categories	Computers and accessories buyers	purchased-computers-accessories
Recently purchased categories	Digital music buyers	purchased-digital-music
Recently purchased categories	Electronics buyers	purchased-electronics
Recently purchased categories	Entertainment collectibles buyers	purchased-entertainment-collectibles
Recently purchased categories	Gift cards buyers	purchased-gift-cards
Recently purchased categories	Groceries and gourmet food buyers	purchased-groceries-gourmet-food
Recently purchased categories	Handmade products buyers	purchased-handmade-products
Recently purchased categories	Health and household buyers	purchased-health-household
Recently purchased categories	Home and kitchen buyers	purchased-home-kitchen
Recently purchased categories	Jewelry and watches buyers	purchased-jewelry-watches
Recently purchased categories	Kitchen and dining buyers	purchased-kitchen-dining
Recently purchased categories	Movies and TV buyers	purchased-movies-tv
Recently purchased categories	Musical instruments buyers	purchased-musical-instruments
Recently purchased categories	Office products buyers	purchased-office-products
Recently purchased categories	Patio, lawn, and garden buyers	purchased-patio-lawn-garden
Recently purchased categories	Pet supplies buyers	purchased-pet-supplies
Recently purchased categories	Software buyers	purchased-software
Recently purchased categories	Sports and outdoors buyers	purchased-sports-outdoors
Recently purchased categories	Sports collectibles buyers	purchased-sports-collectibles
Recently purchased categories	Tools and home improvement buyers	purchased-tools-home-improvement
Recently purchased categories	Toys and games buyers	purchased-toys-games
Recently purchased categories	Video games buyers	purchased-video-games
Relationship status	People cohabitating with their significant other	cohabit
Relationship status	People in a domenstic partnership or civil union	dom-part
Relationship status	Married people	married
Relationship status	Separated or divorced people	sep-div
Relationship status	Single people	single
Relationship status	Widowed people	widowed
Religious affiliation	Buddhists	buddhism
Religious affiliation	Christians	christian
Religious affiliation	Hindus	hindu
Religious affiliation	Muslims	islam
Religious affiliation	Jews	judaism
Religious affiliation	People with no religious affiliation	no-relig
Religious affiliation	People with other religious affiliations	relig-oth
Search engine used	Bing users	engine-bing
Search engine used	DuckDuckGo users	engine-duckduckgo
Search engine used	Google users	engine-google
Search engine used	Yahoo! users	engine-yahoo
Sexual orientation	Heterosexuals	hetero
Sexual orientation	LGBTQ+ people	lgbt
Sexual orientation	People who prefer not to disclose their sexual orientation	no-ans
Side hustles	People without side hustles	side-hustle-no
Side hustles	People with side hustles	side-hustle-yes
Skin concerns	People with ashy or flaky skin	skinflaky
Skin concerns	People with acne or clogged pores	skinacne
Skin concerns	People with hyperpigmentation	skinpigment
Skin concerns	People with dry skin	skindry
Skin concerns	People with fine lines or wrinkles	skinwrinkls
Skin concerns	People with ingrown hairs	skinhairs
Skin concerns	People without skin issues	skinone
Skin concerns	People with rough or callused skin	skinrough
Skin concerns	People with sensitive skin	skinsensitive
Skin concerns	People with sun damage or age spots	skinsunage
Small business owner	People who don’t own small businesses	small-biz-owner-no
Small business owner	Small business owners	small-biz-owner-yes
Smart assistant user	Alexa users	alexa
Smart assistant user	Google Assistant users	goog-asst
Smart assistant user	People who do not use smart assistants	no-smt-asst
Smart assistant user	Siri users	siri
Smart speaker user	Amazon Echo users	speakeramz
Smart speaker user	Apple HomePod users	speakerapl
Smart speaker user	Google Nest users	speakerggl
Smart speaker user	People who don’t use smart speaker	speakerno
Smart speaker user	Other brands users	speakeroth
Smoking habit	Cigarette smokers	cigarettes
Smoking habit	Cigar smokers	cigars
Smoking habit	Non-smokers	nosmoking
Smoking habit	E-cigarette/vape smokers	ecigsvps
Sports players	People who play badminton	splbdm
Sports players	People who play baseball	splbsb
Sports players	People who play basketball	splbsk
Sports players	People who cycle	spbcln
Sports players	People who play cue sports	spcue
Sports players	People who box	splbox
Sports players	People who do canoeing/kayaking	spacankk
Sports players	People who play cricket	splcrk
Sports players	People who play darts	spdrts
Sports players	People who play American football	splfoot
Sports players	People who play golf	splgolf
Sports players	People who play field hockey	splhockf
Sports players	People who play ice hockey	splhocki
Sports players	People who don’t play any sport	splno
Sports players	People who wrestle	spwrstl
Sports players	People who play other sports	sploth
Sports players	People who play pickleball, raquetball and/or squash	sppklbl
Sports players	People who climb	sprclimb
Sports players	People who play rugby	splrug
Sports players	People who do skiing/snowboarding	splskisboard
Sports players	People who play soccer (European football)	spleufoot
Sports players	People who swim	splswm
Sports players	People who play table tennis	spltabtn
Sports players	People who play tennis	spltns
Sports players	People who play volleyball	splvly
Streaming device	Amazon Fire TV streamers	streaming-devices-amazon-fire
Streaming device	Android streamers	streaming-devices-android-phone-tablet
Streaming device	Apple TV streamers	streaming-devices-apple-tv
Streaming device	Cable box streamers	streaming-devices-cable-box
Streaming device	Chromecast streamers	streaming-devices-chromecast
Streaming device	iOS streamers	streaming-devices-iphone-ipad
Streaming device	People who don’t use a streaming device	streaming-devices-none
Streaming device	Nvidia Shield streamers	streaming-devices-nvidia-shield
Streaming device	PC/laptop streamers	streaming-devices-pc-laptop
Streaming device	Playstation streamers	streaming-devices-playstation
Streaming device	Roku streamers	streaming-devices-roku
Streaming device	Smart TV streamers	streaming-devices-smart-tv
Streaming device	Xbox streamers	streaming-devices-xbox
Tablet device	Android owners	andr
Tablet device	iPad owners	ipad
Tablet device	People with other or no tablets	tab-oth
Tea drinker	People who don’t drink tea	notea
Tea drinker	Tea drinkers	tea
Tea drinking frequency	Daily tea drinkers	tea-daily
Tea drinking frequency	Monthly tea drinkers	lessonceweek
Tea drinking frequency	People who don’t drink tea	tea-never
Tea drinking frequency	Weekly tea drinkers	onceweekly
Tea drinking frequency	Semi-weekly tea drinkers	fewtimesweek
Teacher, educator or coach	Tutors and coaches	pt-tut
Teacher, educator or coach	People who don’t have teaching experience	no-teach
Teacher, educator or coach	Teachers and educators	ft-teach
Travel frequency	Occasional travelers	some-travel
Travel frequency	Frequent travelers	lots-travel
Travel frequency	Infrequent travelers	no-travel
TV and streaming services	Amazon Prime Video subscribers	tv-streaming-service-amazon
TV and streaming services	Apple TV subscribers	tv-streaming-service-apple
TV and streaming services	Cable TV subscribers	tv-streaming-service-cable
TV and streaming services	Crackle subscribers	tv-streaming-service-crackle
TV and streaming services	DirecTV subscribers	tv-streaming-service-directv
TV and streaming services	DISH Network subscribers	tv-streaming-service-dish
TV and streaming services	Disney+ subscribers	tv-streaming-service-disney
TV and streaming services	ESPN+ subscribers	tv-streaming-service-espn
TV and streaming services	HBO subscribers	tv-streaming-service-hbo
TV and streaming services	Hulu subscribers	tv-streaming-service-hulu
TV and streaming services	Netflix subscribers	tv-streaming-service-netflix
TV and streaming services	Users of other free streaming services	other-free
TV and streaming services	Subscribers to other paid streaming services	other-paid
TV and streaming services	Plex subscribers	tv-streaming-service-plex
TV and streaming services	Roku Channel subscribers	tv-streaming-service-roku
TV and streaming services	Showtime subscribers	tv-streaming-service-showtime
TV and streaming services	TubiTV subscribers	tv-streaming-service-tubi
TV and streaming services	YouTube TV subscribers	tv-streaming-service-youtube
Type of community	Rural residents	rural
Type of community	Suburban residents	suburban
Type of community	Urban residents	urban
Type of residence	People who live in apartments/condos	apt
Type of residence	People who live in houses	house
Type of residence	People who live in mobile homes	mobilehome
Types of investment accounts	529 account holders	investment-accounts-529
Types of investment accounts	401(k) account holders	investment-accounts-401k
Types of investment accounts	Traditional IRA account holders	investment-accounts-ira
Types of investment accounts	People without investment accounts	investment-accounts-none
Types of investment accounts	Roth 401(k) account holders	investment-accounts-roth-401k
Types of investment accounts	Roth IRA account holders	investment-accounts-roth-ira
Types of investment accounts	SEP IRA account holders	investment-accounts-sep-ira
Types of investment accounts	SIMPLE IRA account holders	investment-accounts-simple-ira
Types of investment accounts	Traditional brokerage account holders	investment-accounts-brokerage
U.S. geographic region	Midwest residents	mw
U.S. geographic region	Northeast residents	ne
U.S. geographic region	Pacific residents	pac
U.S. geographic region	Rocky Mountain residents	rcky
U.S. geographic region	Southeast residents	se
U.S. geographic region	Southwest residents	sw
U.S. state	Alabama residents	stalabama
U.S. state	Alaska residents	stalaska
U.S. state	Arizona residents	starizona
U.S. state	Arkansas residents	starkansas
U.S. state	California residents	stcalifornia
U.S. state	Colorado residents	stcolorado
U.S. state	Connecticut residents	stconnecticut
U.S. state	Delaware residents	stdelaware
U.S. state	Florida residents	stflorida
U.S. state	Georgia residents	stgeorgia
U.S. state	Hawaii residents	sthawaii
U.S. state	Idaho residents	stidaho
U.S. state	Illinois residents	stillinois
U.S. state	Indiana residents	stindiana
U.S. state	Iowa residents	stiowa
U.S. state	Kansas residents	stkansas
U.S. state	Kentucky residents	stklentucky
U.S. state	Louisiana residents	stlouisiana
U.S. state	Maine residents	stmaine
U.S. state	Maryland residents	stmaryland
U.S. state	Massachusetts residents	stmassachusetts
U.S. state	Michigan residents	stmichigan
U.S. state	Minnesota residents	stminnesota
U.S. state	Mississippi residents	stmississippi
U.S. state	Missouri residents	stmissouri
U.S. state	Montana residents	stmontana
U.S. state	Nebraska residents	stnebraska
U.S. state	Nevada residents	stnevada
U.S. state	New Hampshire residents	stnewhampshire
U.S. state	New Jersey residents	stnewjersey
U.S. state	New Mexico residents	stnewmexico
U.S. state	New York residents	stnewyork
U.S. state	North Carolina residents	stnorthcarolina
U.S. state	North Dakota residents	stnorthdakota
U.S. state	Ohio residents	stohio
U.S. state	Oklahoma residents	stoklahoma
U.S. state	Oregon residents	storegon
U.S. state	Pennsylvania residents	stpennsylvania
U.S. state	Rhode Island residents	strhodeisland
U.S. state	South Carolina residents	stsouthcarolina
U.S. state	South Dakota residents	stsouthdakota
U.S. state	Tennessee residents	sttennessee
U.S. state	Texas residents	sttexas
U.S. state	Utah residents	stutah
U.S. state	Vermont residents	stvermont
U.S. state	Virginia residents	stvirginia
U.S. state	Washington residents	stwashington
U.S. state	Washington, D.C. residents	stwashingtondc
U.S. state	West Virginia residents	stwestvirginia
U.S. state	Wisconsin residents	stwisconsin
U.S. state	Wyoming residents	stwyoming
Video doorbell owners	People who don’t have a video doorbell	viddrbellno
Video doorbell owners	Video doorbell owners	viddrbellyes
Video game players	People who don’t play video games	notvideoplay
Video game players	Video gamers	videoplay
Volunteers	People who don’t volunteer	novolnt
Volunteers	Volunteers	yesvolnt
Weed / CBD consumer	People who don’t consume weed/CBD	weedcbdno
Weed / CBD consumer	Weed/CBD consumer	weedcbdyes
Wine consumption	People who don’t drink wine	nowine
Wine consumption	Wine drinkers	wine
Wine consumption frequency	1-5 glasses a week	1-5wine
Wine consumption frequency	6-10 glasses a week	6-10wine
Wine consumption frequency	Never drinks wine	no-wine
Work industry	Arts, entertainment, and recreation workers	industry-arts
Work industry	Construction workers	industry-const
Work industry	Education workers	industry-edu
Work industry	Finance and insurance workers	industry-fin
Work industry	Food, leisure, and hospitality workers	industry-food
Work industry	Government and public administration workers	industry-gov
Work industry	Health care and social assistance workers	industry-health
Work industry	Homemakers	industry-home
Work industry	Information service and data processing workers	industry-it
Work industry	People who work in other industries	industry-other
Work industry	Professional/business service workers	industry-profserv
Work industry	Retail workers	industry-retail
Work industry	Scientific/technical service workers	industry-sci
Work industry	Software workers	industry-software
Work industry	Transportation and warehousing workers	industry-trans
Workout types	Aerobics participants	wrkaerobcs
Workout types	Crossfit participants	wrkcross
Workout types	Cyclers/spinners	wrkcycl
Workout types	HIIT participants	wrkhiit
Workout types	People who don’t exercise	wrknone
Workout types	Meditators	wrkmedit
Workout types	People who do other types of workouts	wrkother
Workout types	Pilates participants	wrkpltes
Workout types	Runners/joggers	wrkrun
Workout types	Sports players	wrksprts
Workout types	Strength trainers	wrkstrngth
Workout types	Swimmers/aqua fitness participants	wrkswm
Workout types	Yoga participants	wrkyoga
Workout types	Zumba participants	wrkzumba
Action game player	Action game players	action
Adventure game player	Adventure game players	adventure
Alexa user	Alexa users	alexa-users
Amazon Shop with Points user	Shop with Points users	shpwpoints
Amazon Shop with Points user	People who don’t use Shop with Points program	shpwpointsno
Amazon Store Card owner	Amazon store cc owners	amzstorecc
Amazon Store Card owner	People who don’t own Amazon store cc	amzstoreccno
Amazon Visa Signature card owner	Amazon Visa Signature cc owners	amzvisacc
Amazon Visa Signature card owner	People who don’t own Amazon Visa Signature cc	amzvisaccno
Arcade game player	Arcade game players	arcade
B2B buyers	People who bought on Alibaba	b2balibaba
B2B buyers	People who bought on other marketplaces	b2bothers
B2B buyers	People who never bought on business-oriented marketplaces	b2bno
Biography reader	Biography readers	biography
Bleached/blonde hair	People with bleached/blonde hair	yesblonde
Bleached/blonde hair	No	noblonde
”Buy Now, Pay Later shoppers”	People who don’t use BNPL	bnpl-no
”Buy Now, Pay Later shoppers”	Shoppers who sometimes use BNPL	bnpl-smthms
”Buy Now, Pay Later shoppers”	Buyers who frequently use BNPL	bnpl-frqntl
”Buy Now, Pay Later shoppers”	Shoppers who always try to use BNPL	bnpl-alws
Buying American products is important to me.	1	133-strongly-disagree
Buying American products is important to me.	2	133-disagree
Buying American products is important to me.	3	133-neutral
Buying American products is important to me.	4	133-agree
Buying American products is important to me.	5	133-strongly-agree
Card game player	Card game players	card
Casino game player	Casino game players	casino
Cat owner	Cat owners	cats
Concerned about erectile dysfunction	People concerned with ED who haven’t used AHS	yesnoamzn
Construction industry professionals	Construction industry professionals	yes-construction
Dental appliance wearer	Dental appliance wearers	orthodapplyes
Dental appliance wearer	People who don’t wear dental appliances	orthodapplno
Device privacy settings	I change my browser’s “Do Not Track” setting to ask websites not to track me	dps-dntrack-setting
Device privacy settings	I install browser add-ons or apps to block web trackers	dps-block-web-trackers
Device privacy settings	I use two-factor authentication to log in to accounts I want to keep secure	dps-two-factor
Device privacy settings	I use a password manager to set and keep secure passwords	dps-pass-mgr
Device privacy settings	I use a VPN or proxy my connections to hide my activity	dps-vpn-account
Device privacy settings	N/A - I don’t use any of these privacy settings	dps-none
Device purchase privacy priorities	Not at all important	dpp-not-impt
Device purchase privacy priorities	Neutral	dpp-neutral
Device purchase privacy priorities	Low importance	dpp-low-impt
Device purchase privacy priorities	Moderately important	dpp-moderate-impor
Device purchase privacy priorities	Extremely important	dpp-extra-import
Dog owner	Dog owners	dogs
Eating a healthy diet will help me to live longer.	1	101-strongly-disagree
Eating a healthy diet will help me to live longer.	2	101-disagree
Eating a healthy diet will help me to live longer.	3	101-neutral
Eating a healthy diet will help me to live longer.	4	101-agree
Eating a healthy diet will help me to live longer.	5	101-strongly-agree
eBay shopper	eBay shoppers	ebay-shopper
”Entrepreneur, side hustler, or small business owner”	Small business owners	entrepreneurship-small-business
”Entrepreneur, side hustler, or small business owner”	Full-time workers	entrepeneurship-full-time-job
”Entrepreneur, side hustler, or small business owner”	Full-time workers with side gigs	entrepeneurship-job-plus-hustles
”Entrepreneur, side hustler, or small business owner”	Part-time workers	entrepreneurship-part-time-gigs
”Entrepreneur, side hustler, or small business owner”	People with no jobs or side hustles	entrepeneurship-none
Etsy shopper	Etsy shoppers	etsy-shopper
Exercising regularly will allow me to live a healthier life.	1	100-strongly-disagree
Exercising regularly will allow me to live a healthier life.	2	100-disagree
Exercising regularly will allow me to live a healthier life.	3	100-neutral
Exercising regularly will allow me to live a healthier life.	4	100-agree
Exercising regularly will allow me to live a healthier life.	5	100-strongly-agree
Facebook user	Facebook users	facebook
Family planning and reproductive health events	Experienced FP/RH events	yeslfevn
Family planning and reproductive health events	No FP/RH events	nolfevn
Favorite mobile game genres	Fighting game fans	mg-fighting
Free video streamer	Free video streamers	free-video-streaming-viewer-yes
Getting sick is inevitable.	1	114-strongly-disagree
Getting sick is inevitable.	2	114-disagree
Getting sick is inevitable.	3	114-neutral
Getting sick is inevitable.	4	114-agree
Getting sick is inevitable.	5	114-strongly-agree
Google Assistant user	Google Assistant users	google-assistant-users
Health Attitude - Fitness-focused	5 AND 5 AND ( 3 OR 4 OR 5 )	5-and-5-and-3-or-4-or-5
Health Attitude - Proactive-patient	5 AND ( 3 OR 4 OR 5 ) AND ( 1 OR 2 )	5-and-3-or-4-or-5-and-1-or-2
Health Attitude - Product-focused	( 4 OR 5 ) AND ( 3 OR 4 OR 5 ) AND ( 4 OR 5 ) AND ( 3 OR 4 OR 5 ) AND ( 3 OR 4 OR 5 ) AND ( 3 OR 4 OR 5 )	4-or-5-and-3-or-4-or-5-and-4-or-5-and-3-or-4-or-5-and-3-or-4-or-5-and-3-or-4-or-5
Health Attitude - Worried Sick Patient	( 4 OR 5 ) AND ( 1 OR 2 OR 3 ) AND ( 3 OR 4 OR 5 ) AND ( 3 OR 4 OR 5 )	4-or-5-and-1-or-2-or-3-and-3-or-4-or-5-and-3-or-4-or-5
Health conditions and diagnoses	Gastric, digestive, and/or urinary conditions	gastricdigestiveandorurinaryconditions
Health conditions and diagnoses	Vision and/or hearing impairments	visionandorhearingimpairments
Health conditions and diagnoses	People with anxiety disorder	anxiety
Health conditions and diagnoses	People with depressive episodes	depress
Health conditions and diagnoses	People with endometriosis	endomt
Health conditions and diagnoses	People with hypertension	blpress
Health conditions and diagnoses	People with hyperlipidemia	cholestr
Health conditions and diagnoses	People experiencing menopause	menop
Health conditions and diagnoses	People with musculoskeletal disorders	musculosk
Health conditions and diagnoses	People with overweight	overw
Health conditions and diagnoses	People with type 2 diabetes	diabet
Health conditions and diagnoses	Sleep disorders	sleepdisorders
Health conditions and diagnoses	People who haven’t experienced any of these conditions	nonediagnos
Health conditions and diagnoses	Skin and/or dermatologic issues	skinandordermatologicissues
Health insurance	Commercially health insured	privhlthins
Health insurance	Medicaid insured	mdcaid
Health insurance	Medicare insured	mdcare
Health insurance	Not insured	no-ins
I am often on a specific diet to lose weight.	1	111-strongly-disagree
I am often on a specific diet to lose weight.	2	111-disagree
I am often on a specific diet to lose weight.	3	111-neutral
I am often on a specific diet to lose weight.	4	111-agree
I am often on a specific diet to lose weight.	5	111-strongly-agree
I am willing to buy a product with bad reviews if the price is right.	1	148-strongly-disagree
I am willing to buy a product with bad reviews if the price is right.	2	148-disagree
I am willing to buy a product with bad reviews if the price is right.	3	148-neutral
I am willing to buy a product with bad reviews if the price is right.	4	148-agree
I am willing to buy a product with bad reviews if the price is right.	5	148-strongly-agree
I am willing to give up convenience in return for a product that is environmentally safe.	1	150-strongly-disagree
I am willing to give up convenience in return for a product that is environmentally safe.	2	150-disagree
I am willing to give up convenience in return for a product that is environmentally safe.	3	150-neutral
I am willing to give up convenience in return for a product that is environmentally safe.	4	150-agree
I am willing to give up convenience in return for a product that is environmentally safe.	5	150-strongly-agree
I buy brands that reflect my style.	1	151-strongly-disagree
I buy brands that reflect my style.	2	151-disagree
I buy brands that reflect my style.	3	151-neutral
I buy brands that reflect my style.	4	151-agree
I buy brands that reflect my style.	5	151-strongly-agree
I don’t feel herbal supplements are particularly effective.	1	107-strongly-disagree
I don’t feel herbal supplements are particularly effective.	2	107-disagree
I don’t feel herbal supplements are particularly effective.	3	107-neutral
I don’t feel herbal supplements are particularly effective.	4	107-agree
I don’t feel herbal supplements are particularly effective.	5	107-strongly-agree
I exercise to improve the way I look	1	110-strongly-disagree
I exercise to improve the way I look	2	110-disagree
I exercise to improve the way I look	3	110-neutral
I exercise to improve the way I look	4	110-agree
I exercise to improve the way I look	5	110-strongly-agree
I feel the best that I can feel.	1	105-strongly-disagree
I feel the best that I can feel.	2	105-disagree
I feel the best that I can feel.	3	105-neutral
I feel the best that I can feel.	4	105-agree
I feel the best that I can feel.	5	105-strongly-agree
I follow social media influencers to learn about new products.	1	144-strongly-disagree
I follow social media influencers to learn about new products.	2	144-disagree
I follow social media influencers to learn about new products.	3	144-neutral
I follow social media influencers to learn about new products.	4	144-agree
I follow social media influencers to learn about new products.	5	144-strongly-agree
I have few or no chronic health issues.	1	103-strongly-disagree
I have few or no chronic health issues.	2	103-disagree
I have few or no chronic health issues.	3	103-neutral
I have few or no chronic health issues.	4	103-agree
I have few or no chronic health issues.	5	103-strongly-agree
I know the price I pay for most of the foods and packaged goods I buy.	1	134-strongly-disagree
I know the price I pay for most of the foods and packaged goods I buy.	2	134-disagree
I know the price I pay for most of the foods and packaged goods I buy.	3	134-neutral
I know the price I pay for most of the foods and packaged goods I buy.	4	134-agree
I know the price I pay for most of the foods and packaged goods I buy.	5	134-strongly-agree
I like to shop around before making a purchase.	1	138-strongly-disagree
I like to shop around before making a purchase.	2	138-disagree
I like to shop around before making a purchase.	3	138-neutral
I like to shop around before making a purchase.	4	138-agree
I like to shop around before making a purchase.	5	138-strongly-agree
I like to try new brands.	1	153-strongly-disagree
I like to try new brands.	2	153-disagree
I like to try new brands.	3	153-neutral
I like to try new brands.	4	153-agree
I like to try new brands.	5	153-strongly-agree
I often buy food at farmers markets.	1	115-strongly-disagree
I often buy food at farmers markets.	2	115-disagree
I often buy food at farmers markets.	3	115-neutral
I often buy food at farmers markets.	4	115-agree
I often buy food at farmers markets.	5	115-strongly-agree
I often make purchase decisions based on advertising.	1	137-strongly-disagree
I often make purchase decisions based on advertising.	2	137-disagree
I often make purchase decisions based on advertising.	3	137-neutral
I often make purchase decisions based on advertising.	4	137-agree
I often make purchase decisions based on advertising.	5	137-strongly-agree
I often read product reviews.	1	147-strongly-disagree
I often read product reviews.	2	147-disagree
I often read product reviews.	3	147-neutral
I often read product reviews.	4	147-agree
I often read product reviews.	5	147-strongly-agree
I often return products I buy.	1	149-strongly-disagree
I often return products I buy.	2	149-disagree
I often return products I buy.	3	149-neutral
I often return products I buy.	4	149-agree
I often return products I buy.	5	149-strongly-agree
I often seek the advice of others before making a purchase.	1	146-strongly-disagree
I often seek the advice of others before making a purchase.	2	146-disagree
I often seek the advice of others before making a purchase.	3	146-neutral
I often seek the advice of others before making a purchase.	4	146-agree
I often seek the advice of others before making a purchase.	5	146-strongly-agree
I often use coupons.	1	145-strongly-disagree
I often use coupons.	2	145-disagree
I often use coupons.	3	145-neutral
I often use coupons.	4	145-agree
I often use coupons.	5	145-strongly-agree
I often worry about my health.	1	102-strongly-disagree
I often worry about my health.	2	102-disagree
I often worry about my health.	3	102-neutral
I often worry about my health.	4	102-agree
I often worry about my health.	5	102-strongly-agree
I only buy brands that are socially responsible.	1	154-strongly-disagree
I only buy brands that are socially responsible.	2	154-disagree
I only buy brands that are socially responsible.	3	154-neutral
I only buy brands that are socially responsible.	4	154-agree
I only buy brands that are socially responsible.	5	154-strongly-agree
I only go to the doctor when there’s a problem.	1	112-strongly-disagree
I only go to the doctor when there’s a problem.	2	112-disagree
I only go to the doctor when there’s a problem.	3	112-neutral
I only go to the doctor when there’s a problem.	4	112-agree
I only go to the doctor when there’s a problem.	5	112-strongly-agree
I prefer alternative medicine to modern (Western) medicine.	1	106-strongly-disagree
I prefer alternative medicine to modern (Western) medicine.	2	106-disagree
I prefer alternative medicine to modern (Western) medicine.	3	106-neutral
I prefer alternative medicine to modern (Western) medicine.	4	106-agree
I prefer alternative medicine to modern (Western) medicine.	5	106-strongly-agree
”I prefer popular brand-name drugs, even if they cost more.”	1	108-strongly-disagree
”I prefer popular brand-name drugs, even if they cost more.”	2	108-disagree
”I prefer popular brand-name drugs, even if they cost more.”	3	108-neutral
”I prefer popular brand-name drugs, even if they cost more.”	4	108-agree
”I prefer popular brand-name drugs, even if they cost more.”	5	108-strongly-agree
I regularly go to check-ups with my physicians.	1	104-strongly-disagree
I regularly go to check-ups with my physicians.	2	104-disagree
I regularly go to check-ups with my physicians.	3	104-neutral
I regularly go to check-ups with my physicians.	4	104-agree
I regularly go to check-ups with my physicians.	5	104-strongly-agree
I rely on my physician to recommend drug brands.	1	109-strongly-disagree
I rely on my physician to recommend drug brands.	2	109-disagree
I rely on my physician to recommend drug brands.	3	109-neutral
I rely on my physician to recommend drug brands.	4	109-agree
I rely on my physician to recommend drug brands.	5	109-strongly-agree
”I tend to buy based on quality, not price.”	1	140-strongly-disagree
”I tend to buy based on quality, not price.”	2	140-disagree
”I tend to buy based on quality, not price.”	3	140-neutral
”I tend to buy based on quality, not price.”	4	140-agree
”I tend to buy based on quality, not price.”	5	140-strongly-agree
I think shopping is a great way to relax.	1	135-strongly-disagree
I think shopping is a great way to relax.	2	135-disagree
I think shopping is a great way to relax.	3	135-neutral
I think shopping is a great way to relax.	4	135-agree
I think shopping is a great way to relax.	5	135-strongly-agree
I will drive far for my favorite stores.	1	152-strongly-disagree
I will drive far for my favorite stores.	2	152-disagree
I will drive far for my favorite stores.	3	152-neutral
I will drive far for my favorite stores.	4	152-agree
I will drive far for my favorite stores.	5	152-strongly-agree
I work hard to feel healthy.	1	113-strongly-disagree
I work hard to feel healthy.	2	113-disagree
I work hard to feel healthy.	3	113-neutral
I work hard to feel healthy.	4	113-agree
I work hard to feel healthy.	5	113-strongly-agree
I’m a “spender” rather than a “saver”.	1	142-strongly-disagree
I’m a “spender” rather than a “saver”.	2	142-disagree
I’m a “spender” rather than a “saver”.	3	142-neutral
I’m a “spender” rather than a “saver”.	4	142-agree
I’m a “spender” rather than a “saver”.	5	142-strongly-agree
”If I really want something, I will buy it.”	1	139-strongly-disagree
”If I really want something, I will buy it.”	2	139-disagree
”If I really want something, I will buy it.”	3	139-neutral
”If I really want something, I will buy it.”	4	139-agree
”If I really want something, I will buy it.”	5	139-strongly-agree
Interest in NFL	People who very interested in NFL	nflvery
Interest in NFL	People who somewhat interested in NFL	nflsmwht
Interest in NFL	People who not at all interested in NFL	nflno
It’s important to me that salespeople be knowledgeable about the products they sell.	1	143-strongly-disagree
It’s important to me that salespeople be knowledgeable about the products they sell.	2	143-disagree
It’s important to me that salespeople be knowledgeable about the products they sell.	3	143-neutral
It’s important to me that salespeople be knowledgeable about the products they sell.	4	143-agree
It’s important to me that salespeople be knowledgeable about the products they sell.	5	143-strongly-agree
Mobile gaming habits	Mobile gamers	mgamer
Mobile gaming habits	People who don’t play mobile games	no-mgamer
Musical instrument player	Musical instrument player	playing-music
My favorite grocery store offers special discounts on particular products each week.	1	136-strongly-disagree
My favorite grocery store offers special discounts on particular products each week.	2	136-disagree
My favorite grocery store offers special discounts on particular products each week.	3	136-neutral
My favorite grocery store offers special discounts on particular products each week.	4	136-agree
My favorite grocery store offers special discounts on particular products each week.	5	136-strongly-agree
PC gamer	PC gamers	steam-or-epic-or-google-stadia-or-nvidia-geforce-now-or-blacknut
Price is more important to me than brand names.	1	141-strongly-disagree
Price is more important to me than brand names.	2	141-disagree
Price is more important to me than brand names.	3	141-neutral
Price is more important to me than brand names.	4	141-agree
Price is more important to me than brand names.	5	141-strongly-agree
Privacy focus	Extremely privacy-focused	no-personal-data-collection-and-extremely-important-or-moderately-important-and-i-change-my-browsers-do-not-track-setting-to-ask-websites-not-to-track-me-or-i-install-browser-add-ons-or-apps-to-block-web-trackers
Puzzle game player	Puzzle game players	puzzle
Puzzle or simulation game player	Puzzle or simulation mobile gamers	puzzle-or-simulation
Recently purchased categories	Home lighting buyers	lighting
Reddit user	Reddit users	reddit
Role playing game player	Role playing game players	role-playing
Search engine factors	Customization of layout and colors	customization
Search engine factors	No personal data collection	sef-no-coll-personal-data
Search engine factors	Better design	sef-visual-design
Search engine factors	Better search results quality	sef-qual
Search engine factors	Fewer ads	sef-fewer-ads
Search engine factors	Could search elsewhere	sef-search-else
Shopper Attitude - Price Focused	( 3 OR 4 OR 5 ) AND ( 3 OR 4 OR 5 ) AND ( 4 OR 5 ) AND ( 4 OR 5 )	shopper-attitude-price-focused
Shopper Attitude - The Researcher	( 4 OR 5 ) AND ( 3 OR 4 OR 5 ) AND ( 4 OR 5 ) AND ( 3 OR 4 OR 5 ) AND ( 3 OR 4 OR 5 ) AND ( 3 OR 4 OR 5 )	shopper-attitude-researcher
Shopper Attitude - The Socially Responsible Buyer	( 3 OR 4 OR 5 ) AND ( 3 OR 4 OR 5 ) AND ( 4 OR 5 ) AND ( 4 OR 5 )	3-or-4-or-5-and-3-or-4-or-5-and-4-or-5-and-4-or-5
Shopper Attitude - The Spender	( 4 OR 5 ) AND ( 3 OR 4 OR 5 ) AND ( 4 OR 5 ) AND ( 4 OR 5 ) AND ( 3 OR 4 OR 5 ) AND ( 3 OR 4 OR 5 ) AND ( 4 OR 5 ) AND ( 3 OR 4 OR 5 )	4-or-5-and-3-or-4-or-5-and-4-or-5-and-4-or-5-and-3-or-4-or-5-and-3-or-4-or-5-and-4-or-5-and-3-or-4-or-5
Simulation game player	Simulation game players	simulation
Skin concerns	Eczema	eczemaproneskin
Small business owners	Small business owners	side-hustle-small-biz
Smoking habits	Smokers	smoke
Smoking habits	Non-smokers	nosmoke
Social media platforms	Facebook users	fb
Social media platforms	Instagram users	ig
Social media platforms	LinkedIn users	li
Social media platforms	Pinterest user	pin
Social media platforms	Reddit users	rd
Social media platforms	Snapchat users	sn
Social media platforms	TikTok user	tik
Social media platforms	Twitter users	tw
Social media platforms	People who use other social media platforms	ot
Social media platforms	People who don’t use social media	no
Strategy game player	Strategy game players	strategy
Trivia game player	Trivia game players	trivia
Twitter user	Twitter users	twitter
Walmart.com shopper	Walmart.com shoppers	walmart-dot-com-shopper
Word game player	Word game players	word

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U.S. demographic targeting trait URL parameters

How to add targeting traits to URLs

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All demographic target trait URL parameters

​How to add targeting traits to URLs

​Common traits:

​Example parameter:

​Example URL:

​All demographic target trait URL parameters

How to add targeting traits to URLs

Common traits:

Example parameter:

Example URL:

All demographic target trait URL parameters