Questions you could ask:
“Do you prefer shopping online or in physical stores for [insert product category]? Why?” “What factors most influence your decision to purchase a product online? Is it price, convenience, reviews, video overview or infographics, other?” “Have you ever added items to an online shopping cart but didn’t complete the purchase for [insert product]? If so, why?” “What aspects of the in-store shopping experience do you value the most (options, layout, staff assistance, self-selection, sales/promotions, other)?”Related Articles