When should I use a Click Test?
Click Tests work best when you need to understand visual attention and interaction. They’re ideal for:- Product packaging – what do people notice first on your package design?
- Website layouts – where do visitors focus on your landing page or homepage?
- Ad creative – which elements draw the eye in your advertisement?
- Search results pages – which listing would people click in a competitive lineup?
- Store shelf testing – which product stands out in a crowded retail display?
How to create a Click Test
Setting up a Click Test takes just a few steps:- Start a new survey – click New survey in the left sidebar
- Choose Click Test – select it from the Feedback section of the question type menu
- Upload your image – add a single image (Image Sets are not supported)
- Set the number of clicks – choose how many clicks to capture per respondent (1-10)
- Write your question – ask something like “What’s the first thing you notice on this landing page?” or “Click the top 3 products that grab your attention on this search results page”
- Target your audience – choose demographics that match your target market
- Preview and launch – review your survey, then launch to start collecting feedback
How to read your Click Test results
Once your survey completes, you’ll see:- Interactive heatmap – visual overlay showing click density across your image (hot spots indicate high attention)
- Individual clicks – hover over any click to see the respondent’s comment and demographic data
- Click filtering – select specific areas of the image to filter responses and focus on particular regions
- Click sequence – for multi-click tests, see the order in which each respondent clicked Areas with concentrated clicks indicate strong visual pull. Scattered clicks may suggest unclear hierarchy or competing focal points. Use the written feedback to understand why specific areas attracted attention.
Frequently asked questions
How many clicks can I capture per respondent?
You can capture up to 10 clicks per respondent. Multiple clicks help you understand sequential attention (first, second, third impressions).What content formats can I test?
Click Tests support single images only. Image sets, videos, audio, and text are not supported for this question type.Can respondents zoom in on my image?
No. Click Tests don’t support zooming, so respondents see and click your image at its displayed size. Upload a high-resolution image (at least 1,000 pixels wide, with 1,200–1,600 pixels recommended) and make sure key details are legible without zooming. All other question types let respondents zoom in on images. For image specs, see What are the image requirements for PickFu surveys?How is a Click Test different from a 5-Second Test?
Click Tests show your image indefinitely and ask respondents to click on it. 5-Second Tests show your image for exactly 5 seconds then hide it, asking respondents what they remember. Use Click Test for interaction data; use 5-Second Test for first impression recall.Can I test multiple images in one Click Test?
No, Click Tests evaluate one image at a time. To generate heatmaps for multiple images, run separate Click Test questions or add more questions to your survey.Related Articles