Questions you could ask:
“What words come to mind when you see or think of this brand?” “Which design version do you prefer and why?” “Is there anything you think we should keep about the old brand identity?” “How does the new design of this brand/product impact your perception? Do you like the changes?” “Does this tagline clearly communicate what our brand stands for?” “Is this brand statement engaging and relevant to you?” “Which of these brands/products would you most likely to choose and why?” “If you saw this new ad for a well-established brand, would you be more encouraged to purchase from them? Why or why not?” “We are going through a full rebrand and would love your input on the attached collage showing our new logo, color schemes and graphics. What are your initial reactions after reviewing it all- good or bad?”Related Articles