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PickFu’s AI-powered features help you analyze results, extract key insights, plan next steps, and get expert guidance throughout the testing process. Here’s an overview of each built-in AI tool and how it works.

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PickFu AI chatbot

PickFu AI is your intelligent, context-aware research assistant – open it from the Agent tab in the right sidebar on your dashboard, project pages, survey builder, and survey results pages. The PickFu AI chatbot understands the context of the page you’re on and can help you:
  • Analyze results – ask questions like “What did respondents like most about Option A?”
  • Build better tests – get suggestions for writing clear questions, choosing the best question type, and targeting the right audience
  • Understand team activity – check recent surveys from your dashboard or project pages
  • Learn best practices – ask anything about PickFu surveys and research methods!
Example questions to ask:
  • What elements of Option C did respondents dislike most?
  • What were the 3 most recent surveys my team published?
  • How should I phrase my question for a packaging design comparison test?
  • What test should I run next based on the audience feedback?
The chatbot streams responses in real-time, remembers your conversation context, and includes links to relevant resources and help articles. You can start a new conversation at any time by clicking Start a new chat at the top of the panel. Give helpful responses a thumbs up and unhelpful ones a thumbs down – your feedback helps us improve PickFu AI! Learn more in how does the PickFu AI chatbot work?

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AI Insights

AI Insights appears on your survey results page (directly below the top section with respondent votes). It provides a brief overview of your results, plus three or more callouts of key insights, trends, and actionable recommendations based on your audience’s feedback. Instead of just summarizing what respondents said, AI Insights tells you what to do next – whether that’s refining your messaging, testing a new variation, or doubling down on a winning concept. AI Insights also suggests a relevant follow-up survey based on your results, complete with a direct link to create it. For example, if you tested product image variations, the AI might recommend testing your winning image against a competitor or exploring why respondents preferred it with an open-ended follow-up. AI Insights is available to all PickFu users. Find it on your survey results pages. Learn more in how does AI Insights work?

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AI Highlights

AI Highlights is a dedicated tab on your survey results page that provides in-depth analysis of respondent feedback. It includes:
  • AI Analysis – a comprehensive summary of patterns and trends in your results, plus hypotheses for future tests to run.
  • AI Themes – an organized breakdown of what respondents liked and disliked about each option being tested.
  • Ask PickFu – write your own prompt about this survey’s responses and get a custom AI answer. The first 3 questions on each survey are free; additional questions deduct $1 in prepaid credit.
Use AI Highlights to get a thorough overview of your insights and ideas for what to do next – without having to read every response (although we still find that helpful too!) Learn more in how does AI Highlights work?

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Frequently asked questions

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Are these AI features included in my plan?

AI Insights, AI Highlights, and the PickFu AI chatbot are available to all PickFu users, no subscription required.

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Where can I access the PickFu AI chatbot?

Open the Agent tab in the right sidebar on your dashboard, project pages, the survey builder, and your survey results pages — the chat panel is titled “PickFu AI.”

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What’s the difference between AI Insights and AI Highlights?

AI Insights gives you a concise overview of results, calls out the most important insights, and links a suggested follow-up survey to run. AI Highlights provides deeper thematic analysis of what respondents liked and disliked about each option, plus hypotheses for further tests to run. Both appear on the survey results page but serve different purposes – AI Insights gives you actionable recommendations at a glance, while AI Highlights helps you dig deeper into audience preferences.
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