You’ve done your research. For hours, you and your team have brainstormed a product idea and you’re pretty sure it fulfills an existing pain point in your customers. You’re so excited to share your new product with the world that you just want to rush it out and start selling it.
Don’t do it.
Here’s why: 95% of the time, new product launches crash to the ground or fail to ever take off.
How can you keep yours from becoming one of them? The answer is simple but powerful: by implementing the ever-important step of concept testing.… Continue reading