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At PickFu, we understand that every business has unique needs when it comes to market research and consumer insights. That’s why we offer a variety of subscription plans tailored to fit different requirements. Below, we’ll outline the details of each subscription plan so you can discover the one that’s best for you and your team. Pay-as-you-go plan Perfect for: occasional users and small teams
  • Free to sign up: no upfront costs to get started.
  • No monthly fee: pay only for the tests you run.
  • All question types: access to every type of testing use case we offer.
  • Over 90 traits: target your respondents with specific traits to get the most relevant feedback.
  • 12 countries (and growing): conduct tests with audiences across multiple countries for diverse insights.
  • 15M+ respondents: tap into a large pool of respondents to get varied opinions.
  • Unlimited team seats: invite as many teammates as you need. On Pay-as-you-go, members can be assigned the Owner or Administrator role — see Team seats and shared access for details.
The Pay-as-you-go plan is ideal if you’re looking for flexibility without any commitment. You pay only for the tests you need, making it a cost-effective option for infrequent or smaller-scale research.
PickFu+ plan Perfect for: growing businesses and frequent users
  • Starts at $99 a month: a monthly subscription fee that gives you more value.
  • Everything in Pay-as-you-go: enjoy all the benefits of the Pay-as-you-go plan, plus more.
  • Money back credit: your $99/month subscription fee is converted into $99 in credit to use towards tests, making the plan essentially free if you use it fully.
  • Save up to 10% on every test: enjoy discounts on every test you launch, helping you save more as you grow.
  • AI analysis tools: advanced tools to help you interpret your results quickly and accurately.
  • Unlimited creator and viewer seats: unlocks the Creator and Viewer team roles so you can let teammates create surveys or view results without giving them account settings access.
The PickFu+ plan is designed for businesses that conduct regular market research. The plan not only offers discounts, but also comes with advanced analysis tools to help you make the most out of your data. The credit loaded to your account rolls over from month to month so if you don’t run a test one month, there’s no penalty. As long as your plan remains active, those credits don’t go away.
Enterprise plan Perfect for: large organizations with complex needs
  • Custom package: tailored solutions to fit your specific business needs.
  • Dedicated CSM: a Customer Success Manager will provide personalized support and ensure you get the most out of PickFu.
  • Negotiated survey discount: special pricing on surveys based on your usage.
  • Multi-team contracts: manage and consolidate billing for multiple teams within your organization.
  • Invoicing: simplified billing processes to match your company’s needs.
  • Custom templates: create and use templates that match your specific requirements to streamline your testing process.
  • Custom traits: define and use custom respondent traits for even more precise targeting.
The Enterprise plan is crafted for large organizations that need comprehensive solutions and dedicated support. With customized packages and dedicated account management, this plan ensures that you get the maximum value and support tailored to your business needs.
Choosing the right plan

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Pricing summary

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Recommendation summary

At PickFu, our goal is to provide you with the tools and flexibility to get the consumer insights you need, when you need them. If you have any questions or need further assistance, our team is always here to help and can be reached at support@pickfu.com or through chat.

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Frequently asked questions

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Do you offer monthly plans?

Yes. Our introductory PickFu+ plan is available for $99/month and includes the following:
  • $99 of credit deposited monthly
  • All PickFu+ features
  • No survey discount
The monthly plan isn’t shown as a primary option on the pricing page — you can find it in the FAQ section lower down on that page. To subscribe directly, use this link: Subscribe to PickFu+ monthly ($99/mo).
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