PickFu case study: Mojiworks
Ready Chef Go! and its recipe for content success
Ready Chef Go! launched on Snapchat in December 2019. Since then, it has gained more than 70 million players. Feedback from the player community has been crucial to its evolution.
There’s only one speed in the Snapchat cooking game Ready Chef Go!: fast. Players have to move quickly in the virtual kitchen if they want to sauté their way to victory.
The same could be said of Mojiworks, maker of Ready Chef Go!. As one of only a handful of third-party developers on Snap Games, Mojiworks is intimately familiar with the nonstop pace and ever-changing demands of the social app and gaming landscape.
Fast development, constant iteration, and frequent updates are the norm. To keep up, Mojiworks asks Snapchatters directly for feedback inside the platform. To get ahead, it turns to PickFu.
"PickFu is the fastest and most useful way we’ve found to test icons and tiles outside of Snapchat."
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