Introduction

There's only one speed in the Snapchat cooking game Ready Chef Go!: fast. Players have to move quickly in the virtual kitchen if they want to sauté their way to victory.

The same could be said of Mojiworks, maker of Ready Chef Go!. As one of only a handful of third-party developers on Snap Games, Mojiworks is intimately familiar with the nonstop pace and ever-changing demands of the social app and gaming landscape.

Fast development, constant iteration, and frequent updates are the norm. To keep up, Mojiworks asks Snapchatters directly for feedback inside the platform. To get ahead, it turns to PickFu.

The problem: A/B testing alone isn't enough

It's a lengthy process to run A/B tests on Snapchat and manually review results. And while the data shows players' preferences, it leaves a sizable gap, namely, the reasons why players like or dislike certain features.

The solution: poll players offline

Using PickFu, Mojiworks regularly tests key creative assets, including icon and tile ideas for its holiday 2020 release, Jingle Burgers, with a target audience that mirrors its real-life, predominantly female player base.

The result: Ready for the rush

Mojiworks confidently – and quickly – tailored its assets for Ready Chef Go! in line with players' tastes

Creating the polls and uploading the visuals for its seasonal content was quick and easy. Within a few hours, Mojiworks had not only quantitative but qualitative results: respondents' votes along with written insights into why they favored one option over another.

And it's working: players staffed more restaurants in the game than exist in the entire world.