PickFu case study: Beetroot Lab
Conor McGregor’s mobile strategy game needed to pack a punch
With PickFu, mobile games developer Beetroot Lab ensured its celebrity character design resonated with players, understood what features to highlight in order to motivate American gamers to download, and selected the most enticing app store art.
Latvian mobile game developer Beetroot Lab had a lot on the line when Dystopia: Contest of Heroes launched in partnership with mixed martial artist Conor McGregor. This free-to-play mobile strategy game needed to succeed in an increasingly competitive marketplace of apps that feature celebrities as characters. To gain valuable insight into American audiences, Beetroot Lab turned to PickFu.
"We tested [PickFu] and were pleasantly surprised by the wealth of information we can gather from it."