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Ranked

Poll complete
15 people answered in 33 minutes.
15 US-based respondentsAmazon shoppersMay 4, 2023Public
May 4, 2023Public

Q: Based on the design, which color of the product would you be more likely to buy, and why?

Ranked poll

As the color of the pillowcase, we design according to the following mood. A. Purple - lavender, fashion, stylish B. Navy - oceans night, calm and elegant C. Blue - Island blue, cool, vacation, natural
3rd place
A option image
A
3 votes
20%
2nd place
B option image
B
7 votes
47%
PickFu winner
C option image
C
5 votes
53%

AI Summary

Based on the results of the survey, Option C was determined to be the winning option with a score of 53. This option had a light blue color that was described by respondents as soothing and comfortable. It received first choice rankings from five respondents and second choice rankings from six others, indicating that it was consistently preferred by many participants. Option B came in second place with a score of 47, despite having seven first-choice rankings in Round 1. This suggests that while some respondents initially favored this option, it did not have enough overall support to win in subsequent rounds when other options were eliminated.

Across all options, the top three topics that were important to respondents included color preference (aesthetics), comfort/soothing feeling, and personal preferences/experiences. Respondents frequently mentioned their favorite colors or which colors they found most visually attractive when explaining their choices. They also mentioned wanting a pillowcase that would feel comfortable and soothing during sleep or rest periods. Finally, many respondents based their choices on personal preferences or experiences with similar products in the past.

Based on these poll results, several hypotheses could be further tested to gain more insights into consumer preferences for this type of product. One hypothesis could explore whether certain age groups or genders are more likely to prefer certain colors over others for bedding items like pillowcases. Another hypothesis could investigate whether there are specific design features (such as texture or pattern) that influence consumers' perceptions of comfort and relaxation when using these products. Finally, future research could examine how consumers' previous experiences with different brands or types of pillowcases may impact their color and design preferences for future purchases

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Showing 15/15 respondents

OptionRound 1Round 2
C1st

33.33%

5 votes

53.33%

8 votes+3
B2nd

46.67%

7 votes

46.67%

7 votes
A3rd

20.00%

3 votes

Eliminated

3 votes reassigned

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AI analysis (sample data)

Unearth more insights with a detailed poll report, discovering what respondents liked, disliked, and what to do next.

Survey Analysis

Winning Option: Characteristics and Appeal

  • Option B emerged as the preferred brand packaging design, securing 12 out of 15 votes. Respondents frequently highlighted its aesthetic appeal, emphasizing the luxurious and high-quality impression it conveys. The ability to stack packages was a notable practical advantage mentioned by participants.
  • Several respondents appreciated the monochrome color scheme of Option B, which they found less overwhelming compared to more colorful designs. This preference for simplicity suggests that minimalistic designs may resonate well with this group.
  • Additionally, environmental considerations played a role in favoring Option B; some participants noted its reduced plastic usage and recyclability as attractive features.

Key Topics Across Options

  1. Aesthetic Appeal: Across both options, aesthetics were crucial in influencing preferences. Participants often referred to colors and overall design quality when justifying their choices.

  2. Environmental Concerns: Both options had respondents who valued environmentally friendly aspects of packaging. However, while Option A was praised for being reusable and eco-friendly by some, others perceived Option B’s reduced plastic use as more sustainable.

  3. Practicality: Practical elements such as ease of stacking (Option B) or suitability for travel (Option B) were significant factors in decision-making processes.

Hypotheses for Further Testing

  • Investigate whether minimalistic designs consistently outperform colorful ones across different demographic groups or product categories.

  • Explore if environmental messaging on packaging significantly influences consumer preference when compared with other attributes like luxury perception or practicality.

  • Assess how important stacking capability is relative to other functional benefits in various contexts such as home storage versus travel convenience.

These hypotheses can guide further research into understanding deeper consumer motivations behind packaging preferences observed in this survey context.

AI themes (sample data)

Learn what respondents like and dislike about your poll based on sentiments analyzed by our AI.
A

Likes (sample data)

  • Sleek and modern design
  • Large ear cup sizes for comfort
  • Minimalist and streamlined look

Dislikes (sample data)

  • Lack of unique features or standout elements
  • White color may get dirty easily
  • Not as much cushioning as other options
B

Likes (sample data)

  • (Note: There were no positive mentions specific to Option B in the provided survey answers)

Dislikes (sample data)

  • (Note: There were no negative mentions specific to Option B in the provided survey answers)
C

Likes (sample data)

  • Unique and stylish metallic grating design
  • Sturdy and flexible build
  • 'Cool' aesthetic appeal

Dislikes (sample data)

  • 'Weird' or unpleasant cone shape for earmuffs
  • 'Odd' overall appearance with metallic accents
  • (Note: Third negative mention not available from provided survey answers)
D

Likes (sample data)

  • Comfortable and sturdy design
  • Aesthetic appeal, including color options
  • Familiarity with the brand's quality

Dislikes (sample data)

  • Negative perception of the brand logo
  • Smaller ear size perceived as less comfortable
  • Design not preferred compared to others
E

Likes (sample data)

  • Sleek, modern, and professional look
  • Comfortable fit with larger ear sections that cup the ears well
  • Minimalist and clean black aesthetic

Dislikes (sample data)

  • 'Flat' appearance perceived as less comfortable by some
  • 'Bulky' design disliked by a few respondents
  • Narrower piece near headband' not appealing to all users
F

Likes (sample data)

  • 'Cushiony padding' for comfort over long periods of use
  • 'Solid build' making it durable and secure on the head/ears
  • Preferred neutral colors like black for headphones

Dislikes (sample data)

  • 'Large ear covering' may be too big for some users’ preferences
  • 'Separation of controls/buttons' not liked by everyone
  • 'Chrome accent rings on headband' not appealing to all respondents
G

Likes (sample data)

  • Design perceived as high quality and appealing
  • Liked the color, especially the blue
  • Thin padding was appreciated

Dislikes (sample data)

  • Looked flimsy to some respondents
  • Perceived as less sturdy compared to other options
  • Color preference for white or black over blue
H

Likes (sample data)

  • Modern and high-quality appearance with a white design
  • Comfortable padding on headband and ears
  • Sleek and neutral look preferred by many

Dislikes (sample data)

  • 'White' color seen as prone to getting dirty easily
  • 'Large ear cups' might be problematic for glasses wearers over long periods of use
  • 'Sturdy design' could be considered bulky by some users