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PickFu pricing starts at $1 per response, or $15 per survey. The total cost of your survey depends on factors like survey complexity, audience targeting, sample size, content type, and the plan you’re on.

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How pricing is calculated

PickFu charges based on the number of responses you request. The per-response rate starts at $1 on the Pay as you go plan and decreases with subscription plans. Your final survey cost is affected by:
  • Number of responses – More respondents increase the total cost
  • Number of options – Comparing more than two options increases the cost
  • Audience targeting – Targeting specific traits (like age, location, or interests) from our 120+ U.S. demographic options adds to the per-response rate
  • Question type and complexity – Some question types, such as Click Tests or 5 Second Tests, cost more than basic Head-to-Head questions. Likert Scale questions appear as a separate line item in your price summary, based on how many statements you add
  • Content type – Video content is priced based on length (30 seconds base for single-option surveys, 15 seconds per option for surveys with 2+ options); image sets may also affect pricing
All pricing is in USD. PickFu doesn’t charge taxes, but you may need to self-report depending on your location (such as VAT in some countries).

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Seeing your survey cost

You can preview your total cost as you build your survey. Look for the Survey overview box on the right side of the screen to see the cost breakdown, including any discounts from a subscription or promo code. Build and save as many survey drafts as you want to compare pricing for different configurations. You only pay when you launch a survey.

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Pricing plans

PickFu offers three pricing tiers:

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Pay as you go

Only pay for the surveys you run.
  • No monthly fee
  • Starting at $1 per response
  • Unlimited team seats
  • Access to all question types and targeting options

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PickFu+

  • Annual plans from $999 per year (or $99 per month)
  • Your subscription fee is loaded as 1:1 credits to use on surveys
  • 5-15% discount on all surveys (higher tiers = bigger savings)
  • Access to AI analysis tools
  • Free daily mini-polls for every team member
  • Team templates, unlimited creators, and more
Subscriptions make sense if you run surveys regularly and want to maximize your research budget.

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Enterprise plans

  • Custom pricing
  • Negotiated survey discounts
  • Dedicated Customer Success Manager
  • Custom templates, demographic traits, and NDAs
  • Multi-team contracts, invoice billing, and more
Learn more in our PickFu subscriptions overview.

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Payment options

You can pay for surveys using:
  • Credit cards (Visa, MasterCard, American Express, Discover)
  • WeChat
  • Wire or bank transfer (invoiced customers only)
All payments are processed securely. PickFu is SOC 2 compliant.

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Prepaid credits

You can purchase prepaid credit in packs starting at $25. Larger credit packs come with bonuses (for example, a $3,000 purchase includes a $100 bonus). Credits:
  • Convert 1:1 to USD
  • Automatically deduct from your balance before charging your payment method
  • Don’t expire as long as your account remains active
If you have prepaid credits, they’ll be applied automatically at checkout. Learn more about prepaid credit.

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Refunds and credits

If you stop a survey early or it doesn’t get fully completed, you’ll receive prorated credits for unfulfilled responses. PickFu doesn’t issue cash refunds per our terms of service, but subscription refunds are available within 7 days of purchase. Learn more about refunds and credits.

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Tips to optimize your budget

  • Start with a broader audience. Unless you’re certain you need niche targeting, go broader. For example, if you’re selling a product for kids, target “parents” instead of “women age 18-35 with babies.” You’ll still get valuable feedback for less money.
  • Begin with fewer respondents. If you’re new to PickFu, you’ll be surprised how much qualitative data you get from just 30-50 respondents. You can always add more later if needed.
  • Explore discounted templates. Check out our templates page for prebuilt surveys, some at discounted rates.
  • Consider a subscription if you survey regularly. The subscription fee converts to credits, and you get discounted rates on every survey.

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Frequently asked questions

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Why does my survey cost more than expected?

Factors like audience targeting, survey complexity, and content type (such as video length or image sets) can increase costs. Use the Survey overview box in the survey builder to see how each option affects the price as you create your survey.

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Do you offer discounts for bulk surveying?

Yes. PickFu+ subscriptions offer 5-15% discounts on all surveys, and Enterprise customers can negotiate higher discounts. Both options are ideal if you run multiple surveys each month.

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Are there any hidden fees?

No. The total shown in the survey builder is what you’ll pay. Some invoices may include transaction fees, which will appear on your itemized copy.
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