I think Alpha Running sounds best because it signifies that it would be a brand leader with Alpha.

I think that Option A is the most creative and memorable name. It makes me think the brand knows a lot and is trustworthy.

I like this the best because I think it is the strongest and best sounding word. When I think of something being an alpha I think of it being the best and most capable in something. I would choose C second because infinity makes it sound like I would be able to run forever and that is what I would want

I chose A for my highest ranked because Alpha implies the best in my opinion. I feel more people would respond to this as opposed to the others.

I prefer option A because I think that it is the most interesting and appealing name for this type of business out of the four options provided.

I pick A, Because the name is very more direct for the supplements and it's more appealing and it will enhance your life perfect from beginning to the end. And for the other choices they are also good but more used brand name so I pick them base on what I like.

I think that this option is the most unique and more like something I would actually hear.

B (Upper Running) is a litte different then other type of companies I see. I like the name and like how its not a common name.

Let go of all the word choices that allude to superiority and special status. Most runners are just plodding along. These names are all unattainable states for your potential customers and thus alienate them

I think C is perfect. It implies an endless supply of products ("everything").

It sounds like a superhero esque kind of company. I think it sounds also like they will have a ton of running supplies

It makes it the most clear that it has everything you need. It’s catchy and memorable.

I would stay away from the words "Alpha" and "Elite". They both have negative implications due to 4chan.

This name is the most catchy and interesting for this type of company.

Infinity gives a feeling of unfathomable power and infinite possibilities. It makes me want to get up and run. Perfect name.

Infinity Running has an interesting sound to it that's more intriguing and modern sounding

Option C is the most appealing name. Infinity running has a name that would likely appeal to a wider variety of consumers. Its unique, modern, and not overly aggressive sounding.

the only one i really like is "C." i think that's a great name. it's original and has a nice sound to it. "D" is okay but not nearly as good as "C" because "elite" is a word used too often so that it has almost lost it's meaning. i don't care for "A" or "B" at all.

Infinity sounds super. It makes me feel like infinite energy. it sounds motivating.

I like infinity because it implies that they have everything for running. My least favorite is upper running because it doesn't even make sense.

I am a runner. Elite Runner would appeal to me because I was elite, but for most people they may get turned off. Strive for a name that is most inclusive. Infinity is good, but most successful stores use a location moniker with the word "running".

The top two answers sound most high quality and approachable. The bottom 2 sound too elitist, douchey.

B didn't really seem to make any sense to me for a running brand. A sounded masculine but not necessarily athletic, as C did.

I like the name in option C the best. The word "Infinity" sounds appealing and is more uncommon than the other choices.

I love option C the most because it has the word infinity in it meaning that there is no limit to how they can help you as well as it fits the vibe of the brand the best.

I chose by names that use adjectives that are familiar to me and also seem realistic and not arrogant.

D. D being called "Elite" makes it seems more in tune with a brand that shows off everything and offers the best quality.

i think elite running sounds the most professional and least pompous, i would go with D for this

Option D, Elite running is a good fit as it seems like it would be geared towards becoming elite or runners that are elite. The other names, specifically alpha, have a negative connotation.

Elite Running sounds a lot more prestigious. I also like Alpha Running. I would purchase running apparel from these retailers.

My choices are based on the name I feel works best for this brand. My favorite is Option D. I like the name Elite Running. It's sounds elevated and next level in the running world.

I selected the names that I felt were the most professional, memorable and sophisticated.

Elite makes things sound better across the board so I went with that

I like Elite Running because it makes it seem like the items here at this shop are premium and high quality. I also thinking that if you buy these items from this shop- with hard work & these items, you can be an elite runner.

it sounds high end, professional and complete, not too pompous

Option D is my choice because Elite Running conveys a high quality and all inclusive brand for runners.

Elite means that it is the best and top of the line which is what youd want your store to be.

ELite running sounds like the place to go for everything.

Option D sounds like the most interesting and premium name for a business. It gets me excited and feels like they would be the business to go to for all of my running needs. Option C is great too because it also arouses my interest in that they would be a reliable business to provide what I need for running. Options A and B are my least favorite because they're not very exciting or sound quite generic to me.

I chose option D because Elite Running is a great name for a running store, seems quite legitimate.

option D sounds as though it would offer high quality products. Though it sounds expensive, the quality may make up for it. Option A also signifies a product of high standing. I like the sound of option c and it reminds me of Forest Gump, which would make the name memorable to a lot of consumers. It just doesn't ring 'high quality' to me. Option B does not stand out to me at all.

All of these are really good options. I just prefer the mroe original names, which is which I picked D and A

B lacks context. D, A and C are bold, powerful, empowering and easy to remember.

D suggests that it is top of the line and the best of the best

Upper running and infinity running both sound very vague. Alpha running and elite running (especially Elite) really have a better sound and feel to them.

Elite Running sounds very cool and appropriate for this business.

Infinity fits running the best. Distance is something that you strive for, so this fits better thant he others

Option D they would be "elite". because they would be high status and one of the few that carry all of that type of apparel for running and all the extras as well. I think would be a perfect name

I picked D, C and A as my top choices as the names sound like they make you go much faster than expected with the shoes.

D sounds inclusive and like it would have all of your running needs.