Test marketing poll

100 Respondents Female

This is a completed test marketing poll published on Oct 8, 2015.

The customer received 100 unbiased responses (votes & explanations) from a targeted (Female) responder pool in about about 2 hours.

Using PickFu, customers are able to uncover actionable data from a diverse set of respondents for as little as $20.

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Which logo design do you prefer?

Option B

5f0867ae2359caf25f7933761649233323b14a15


91/100 votes

Full Poll Results

Published Oct 8, 2015
Public

Which logo design do you prefer?

100 Respondents Female

Option A

5c85eca93c8f72b4853d03c1a41c74bb7a89f0b9


9 votes
Option B

5f0867ae2359caf25f7933761649233323b14a15


91 votes

Responses

Responses to Option A
1
I like the font in A better, with the capital letters at the beginning of the words.
2
I think Option A looks a lot more modern and current.
3
By using a different font on the word Salon, the play of words on Accents is more apparent, while breaking up the logo in a better way.
4
more easily recognized
5
The smaller font and design make it easier to focus on and is framed nicer with black background compared to the larger font in B.
6
Graphics are better.
7
Is easier to know the A goes with Accents. Also, I prefer sans-serif fonts. A is strongly a better choice!
8
The font is less intimidating
9
The font is more attractive
Responses to Option B
1
Less blank space
2
I think the font matches better with the scissor image.
3
It's larger, easier to read, and the text is more clear.
4
The typeface in this one looks classier and less like a cheap outlet like SuperCuts
5
I like the font better for B. The font for A is too stark - no serifs
6
The font in B looks more upscale and professional. I would expect to get great service there.
7
I like the printing of the letters more. Also, I think it's easier to read and stands out more.
8
It's easier to read.
9
It looks more professional and I like it.
10
Bigger and bolder. Stands out more than A and looks overall more professional. The consistent font also makes it look better.
11
It's larger and easier to read. Option A is unnecessarily small.
12
I like the larger font in #B even though it is thinner. I feel as if this font grabs attention more than the other one.
13
The fonts match better.
14
B looks classy. I dont like how the word Salon is bolded in A.
15
The larger print draws my attention better than the other one
16
The font looks classier, more upscale.
17
bigger and bolder
18
Option A has too much black space, option B is easier to read.
19
It's easier to see
20
I like the balanced font.
21
I like the consistent font on B.
22
classier font
23
neater design
24
Option B stands out more and is also easier to read than Option A.
25
It's easier to see being larger.
26
I liked the words all in the same font. The other choice was very awkward and uncomfortable to look at.
27
B is larger and clearer, and therefore easier to read.
28
crisp and clean/ professional
29
The logo is larger in option B.
30
I think Option B is more bold and attention grabbing, I would give it a second look if I walked past it.
31
The text in option B is easier on my eyes than in Option A
32
Easier to read for those of us who wear glasses
33
The bigger writing stands out better against the black background
34
It stands out more.
35
The logo in Option B is more eye-catching. The logo in Option A is on the small side and the scissors look out of place.
36
I like the font better in option B. It's more uniform and reminds me of hair
37
B is sharper and more uniform.
38
It is bigger and easier to read.
39
Much easier to read.
40
I LIKE THIS ONE
41
Larger, easier to read
42
I feel that Option B is stylistically better. It's clearer, easier to read, and flows nicely as a whole.
43
This logo design is larger, therefore will be noticed first
44
Crisp image than the other option. Also the font is bigger & easy on the eyes
45
Bigger and easier to read
46
I like the font all being the same
47
It looks more cohesive and more upscale.
48
This font and size is easier to read.
49
I like the larger size and the more delicate font style of b
50
it looks more modern. the text and image are easier to see.
51
The larger font is more appealing. In Option A, the logo is overpowered by the black background, and it doesn't stand out/isn't as noticeable.
52
The logo is larger and more eye catching.
53
Image B is larger and more eye catching even though choice A is in brighter letters. I think big is better.
54
Much cleaner.
55
I prefer the font of the second logo. It somehow looks classier and more "salon-like" to me.
56
B seems more professional
57
Looks nicer, very high class.
58
bolder and cleaner
59
Both images actually look identical. The only difference is the font for the word salon. To me it looks better for all the letters to be similar in font,.
60
I prefer logo design B because the larger, serifed font is easier to read. The sleeker choice of text also puts images into my mind of sleek, beautiful things, which is definitely an image a company called "SalonAccents" would want to project. Option A's more casual font reminds me of cheap/mall salons, which is probably not the association this company desires.
61
In option B the scissors "A" was a little bigger than the rest of the letters / word but still all in the same font - I think this really made them jump off the screen and made for logo that is fun and memorable!
62
The lettering is bigger so it catches the eye better
63
The Choice B looks better because of the larger set of scissors. It stands out more
64
I prefer the fonts on B.
65
the font looks more professional
66
The image is bigger and easier to read
67
I prefer the larger font type. It is easier to see and makes more impact.
68
the scissors are larger in b, so i t looks better. plus it is in all caps, and that is more concise.
69
Although I understand the small scissors looking more lik the letter A, I think the larger pair makes the symbol more bold and prominent.
70
It's larger and pops out at you, more pleasing to the eye
71
This one yells 'hey i'm over here look at me!"
72
Looks better
73
bolder
74
The fonts are compatible and balanced
75
I like this one - it's more clear and stands out
76
Option B is better. It is much clearer.
77
I think the font is sleeker and more professional. Also, it's easier to read.
78
Option B is my choice. It is exciting and modern. It invigorates which is what one wants when one goes to a salon. One wants to feel the experience and wants it to be worthwhile and exciting.
79
easy get attention
80
It is larger and easier to read.
81
I prefer option B because the text is larger and the fonts match.
82
It looks much more crisp and fresh than the other logo.
83
I like the larger font and readability of it.
84
Bigger is better.
85
I feel like option A leaves too much space unused. It feels awkward.
86
larger, much easier to read, I really like this logo.
87
It looks more sophisticated.
88
Larger font much better
89
The font is more sophisticated than the other.
90
I like this one because it stands out and it is easier to read than the other one.
91
It looks more modern and cohesive.

Demographics

Gender
Male (0%)
TraitPercentage
Male (0%)0
Female (0%)0
Age
3-17 (0%)
TraitPercentage
3-17 (0%)0
18-34 (0%)0
35-49 (0%)0
50-64 (0%)0
65+ (0%)0
Income
$0-30k (0%)
TraitPercentage
$0-30k (0%)0
$30-60k (0%)0
$60-100k (0%)0
$100k+ (0%)0
Ethnicity
White (0%)
TraitPercentage
White (0%)0
Black (0%)0
Asian (0%)0
Hispanic (0%)0
Other (0%)0
Education
High School (0%)
TraitPercentage
High School (0%)0
College (0%)0
Grad School (0%)0
Gender for Option A
Male (0%)
TraitPercentage
Male (0%)0
Female (0%)0
Gender for Option B
Male (0%)
TraitPercentage
Male (0%)0
Female (0%)0
Age for Option A
3-17 (0%)
TraitPercentage
3-17 (0%)0
18-34 (0%)0
35-49 (0%)0
50-64 (0%)0
65+ (0%)0
Age for Option B
3-17 (0%)
TraitPercentage
3-17 (0%)0
18-34 (0%)0
35-49 (0%)0
50-64 (0%)0
65+ (0%)0
Income for Option A
$0-30k (0%)
TraitPercentage
$0-30k (0%)0
$30-60k (0%)0
$60-100k (0%)0
$100k+ (0%)0
Income for Option B
$0-30k (0%)
TraitPercentage
$0-30k (0%)0
$30-60k (0%)0
$60-100k (0%)0
$100k+ (0%)0
Ethnicity for Option A
White (0%)
TraitPercentage
White (0%)0
Black (0%)0
Asian (0%)0
Hispanic (0%)0
Other (0%)0
Ethnicity for Option B
White (0%)
TraitPercentage
White (0%)0
Black (0%)0
Asian (0%)0
Hispanic (0%)0
Other (0%)0
Education for Option A
High School (0%)
TraitPercentage
High School (0%)0
College (0%)0
Grad School (0%)0
Education for Option B
High School (0%)
TraitPercentage
High School (0%)0
College (0%)0
Grad School (0%)0

A

Votes by demographic segment

B


Gender
0%
Male (1)
100%
9%
Female (99)
90%

Age
-
3-17 (None)
-
12%
18-34 (49)
87%
3%
35-49 (27)
96%
9%
50-64 (22)
90%
0%
65+ (2)
100%

Income
11%
$0-30k (44)
88%
11%
$30-60k (26)
88%
5%
$60-100k (19)
94%
0%
$100k+ (11)
100%

Ethnicity
7%
White (80)
92%
16%
Black (6)
83%
0%
Asian (9)
100%
0%
Hispanic (2)
100%
66%
Other (3)
33%

Education
9%
High School (21)
90%
9%
College (66)
90%
7%
Grad School (13)
92%
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