Test marketing poll

100 Respondents General Population

This is a completed test marketing poll published on Aug 1, 2016.

The customer received 100 unbiased responses (votes & explanations) from the general population in about about 1 hour.

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Which logo do you like better for a website that links companies directly to creative talent and why? thanks for your feedback

Option B

8d07a080c1e9def93ec8a0f348c48d5af0a722cc


69/100 votes

Full Poll Results

Published Aug 1, 2016
Public

Which logo do you like better for a website that links companies directly to creative talent and why? thanks for your feedback

100 Respondents General Population

Option A

Bbeaae222f74a9d64c0a5739739436c6e4aaf77c


31 votes
Option B

8d07a080c1e9def93ec8a0f348c48d5af0a722cc


69 votes

Responses

Responses to Option A
1
more appealing choice
2
I like the font used in this design.
3
Stands out grabs my attention faster and I like it better
4
There isn't much creative about B. Option A has the C backwards which may attract more applicants who think outside the box.
5
That is a more interesting font, a bit dramatic.
6
I think the logo looks more innovative and less common.
7
There's not much difference, but I chose A because it is a little more distinctive.
8
I like choice A the best. The logo is neat looking and crisp and the font is the perfect size to go with the logo. The text isn't overbearing, when looking at the logo and text. I don't like choice B- The text is too big, it makes the logo look cluttered and unprofessional. I also don't like the backward C in cafe.
9
Popped out more to me at first look
10
I like how logo A is bigger and has a better creative design.
11
A -this is tough but with the turned around c in caf ,you could be showing a creative spark
12
The upside down "c" corresponds nicely tho the logo image of the two "c's."
13
I think this one is more creative. I like the line through the R and the backwards C. It stands out as fun, new, and different.
14
I definitely appreciate the larger space and creative typeface for this selection. The other option looks like it could have been created in MS Paint within a few minutes.
15
If a company is looking for creativity then a logo like B would fit because it is unique and not a standard logo. I would associate creativity to this unique logo rather than A.
16
The words fit the logo with the c of the second word facing the first word. Different bolder colors would make it more appealing, even if it was just the backward facing c that was colored.
17
I prefer this one, because it's easier to see the two different colors. The text also looks cooler.
18
The larger font suits the logo better.
19
The font is creatively done, which is reflective of the name
20
bigger is better unless it obscures something else.
21
I think the font used in A is more creative.
22
it's more interesting
23
Just sligthly, slightly better for me
24
Option A looks different and more creative and I like that one better.
25
because i think their font is very creative and lives up to their name
26
The logo is larger, which I like. The graphic is eye-catching especially with the "C" reversed.
27
Better font, and the stylized R and backwards C look better as it relates to creativity.
28
The font is more creative looking on side A.
29
I like the twist on the words used in the picture.
30
The backwards C and R with the strike through it are visually appealing and definitely illustrates that the organization deals with creative people.
31
I am not that crazy about either one to be honest.
Responses to Option B
1
I think the regular text looks cleaner and more professional. I love the logo part!
2
B looks more professional
3
It just has a cleaner look to it.
4
option b is easier to read
5
The other one is slightly illegible, in my opinion.
6
It looks better and is easier to read
7
Backwards and interlocked C's are very overdone. It looks awkward in Option A.
8
I like the c's facing the correct direction. I see the connection between the backwards c in cafe and the brown mug above it, but I prefer the clean look of choice B
9
Option A just looks OK sometimes trying to be cute like the backward C doesn't get it. B has a bolder type more eye catching
10
I prefer the more legible one without the backwards c.
11
I think it's hard to understand the word cafe in option A with the backward c. Other than that they are pretty identical.
12
It's just easier to read.
13
I think they're both good looking logos but I prefer B because it looks more professional.
14
I always prefer one that is more easy to read. Looks better. Easier on the eye.
15
Option B is clean and conveys its message quickly, Option A annoys me personally and looks like someone just completely messed up the design layers of the logo prior to exporting.
16
the 'c' doesn't read as a 'c' in option B. It's difficult to process at a glance
17
The spacing is better, The font is better. I don't like the backwards 'c' in option A.
18
I prefer the more traditional one in this situation. Although A has bigger font, I don't particularly like the backward C it doesn't add anything special to the logo. I think B is right on the money between the 2 choices.
19
I understand that A wants to be different, but that backwards C is just confusing for everyone.
20
I think B is a bit more attractive/easy to read.
21
I don't care for the backward C for Cafe in A.
22
The lettering in Option A is trying to hard. The backwards 'C' makes it look like like it is spelling OAFE and is similar to Oaf - Creative Oaf!
23
The logo is more compact and makes better use of the space.
24
Sometimes reverse characters work, but for this logo, in Option A, it did not. I read the name first as Creative Dafe. I think the reverse character would only work if the C from each word were together. I prefer Option B as it's clear what the name of the company is.
25
I feel like option A fits a little better with the logo but it can be hard to read. I'd go with readability and ok logo matching over something people have a hard time reading.
26
It looks like option A is trying too hard. Option B actually spells 'cafe' with the proper letter. I know they are trying to copy the logo in option A, but like I said look like they are trying too hard. Sometimes simple is better, even when trying to be creative.
27
I can read this one, and I don't like how the other one has the backwards letter.
28
I prefer the font in B. I don't like the backwards C in A. I like the rest of the font in A but can't do the backwards C.
29
I prefer the font on Option B. Also the "C" in Option A is backwards - may confuse some people.
30
I like B better because it is a "cleaner" logo. The writing at the bottom doesn't grab attention from the image above, and it easy much easier to read for most folks as opposed to the other one.
31
In option B, you can read/understand the word Cafe. In option A is it too obtuse.
32
I think the text on B matches the logo better.
33
It's neater and just compact; not too big, not too small. Makes it seem more sophisticated that way.
34
easier to read
35
B clearly says "cafe" while A is difficult to read
36
It is simpler and cleaner.
37
more clear and easier to read
38
I think this one looks better
39
The backwards C in option A slows down the reading of the logo. It is also difficult for users to type and share with friends since there is no backwards C on a keyboard.
40
I like the simplicity and directness of this logo over the other. It looks more elegant.
41
I like B better than A because I like the font better...and I don't like the backwards "C" on card A.
42
I chose B because it's more easily readable.
43
A looks like Creative 'Oafe'
44
The font does not look as bulky, which makes it look more professional.
45
I prefer B because the smaller text is more pleasing to the eye.
46
I dislike the backwards C
47
looks much better.
48
I prefer B because A doesn't seem clear as to what the second word is.
49
I dont like the backwards c in the first image so i choose b.
50
I chose B because I didn't like the way the backwards C looked in option A. It looked dyslexic
51
It is a lot easier to read
52
It's not trying too hard to be hip. The logo looks neat in and of itself so the title doesn't need to try so hard to look good.
53
I like font better. It grabs my attention more and is easier to read.
54
I think the plainer, more readable letters are better.
55
I don't like the backwards 'C' in option A.
56
The backward C just looks stupid
57
I do not like the backward C.
58
I can't read the other one. It's not a complete logo if I can't read it.
59
I prefer to be able to actually read the text on a logo. Backwards letters are only cute if it's a daycare.
60
In a if I hadn't saw option B I would not be sure of what it said. I love the colors, they compliment each other.
61
I like the clear writing
62
The backwords C in choice A is off-putting. It almost looks like it is trying to say Creativeoafe, instead of creative cafe.
63
I like the C is actually a C
64
Not a fan of either, but the backwards C doesn't really contribute to it. KISS - keep it simple stupid :)
65
I think the logo in B has a very clean design
66
Looks better (more appealing to the eyes) to me. Nice/Interesting Task Thanks!!
67
I dislike the backwards C in option A.
68
The backwards C kind of bothers me for some reason.
69
B is much more easy to read. I like the look of the them both the on A the backward C in cafe really throws me off. Makes it hard to look at and immediately identify the brand

Demographics

Gender
Male (0%)
TraitPercentage
Male (0%)0
Female (0%)0
Age
3-17 (0%)
TraitPercentage
3-17 (0%)0
18-34 (0%)0
35-49 (0%)0
50-64 (0%)0
65+ (0%)0
Income
$0-30k (0%)
TraitPercentage
$0-30k (0%)0
$30-60k (0%)0
$60-100k (0%)0
$100k+ (0%)0
Ethnicity
White (0%)
TraitPercentage
White (0%)0
Black (0%)0
Asian (0%)0
Hispanic (0%)0
Other (0%)0
Education
High School (0%)
TraitPercentage
High School (0%)0
College (0%)0
Grad School (0%)0
Gender for Option A
Male (0%)
TraitPercentage
Male (0%)0
Female (0%)0
Gender for Option B
Male (0%)
TraitPercentage
Male (0%)0
Female (0%)0
Age for Option A
3-17 (0%)
TraitPercentage
3-17 (0%)0
18-34 (0%)0
35-49 (0%)0
50-64 (0%)0
65+ (0%)0
Age for Option B
3-17 (0%)
TraitPercentage
3-17 (0%)0
18-34 (0%)0
35-49 (0%)0
50-64 (0%)0
65+ (0%)0
Income for Option A
$0-30k (0%)
TraitPercentage
$0-30k (0%)0
$30-60k (0%)0
$60-100k (0%)0
$100k+ (0%)0
Income for Option B
$0-30k (0%)
TraitPercentage
$0-30k (0%)0
$30-60k (0%)0
$60-100k (0%)0
$100k+ (0%)0
Ethnicity for Option A
White (0%)
TraitPercentage
White (0%)0
Black (0%)0
Asian (0%)0
Hispanic (0%)0
Other (0%)0
Ethnicity for Option B
White (0%)
TraitPercentage
White (0%)0
Black (0%)0
Asian (0%)0
Hispanic (0%)0
Other (0%)0
Education for Option A
High School (0%)
TraitPercentage
High School (0%)0
College (0%)0
Grad School (0%)0
Education for Option B
High School (0%)
TraitPercentage
High School (0%)0
College (0%)0
Grad School (0%)0

A

Votes by demographic segment

B


Gender
37%
Male (43)
62%
26%
Female (57)
73%

Age
-
3-17 (None)
-
29%
18-34 (51)
70%
34%
35-49 (32)
65%
31%
50-64 (16)
68%
0%
65+ (1)
100%

Income
25%
$0-30k (32)
75%
33%
$30-60k (39)
66%
23%
$60-100k (21)
76%
62%
$100k+ (8)
37%

Ethnicity
30%
White (92)
69%
16%
Black (6)
83%
-
Asian (None)
-
100%
Hispanic (1)
0%
100%
Other (1)
0%

Education
20%
High School (15)
80%
31%
College (69)
68%
37%
Grad School (16)
62%
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