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Which logo do you prefer?


28 Responses to Option A
I think this logo looks better overall. More modern and attractive to me.
I can more clearly read the word "Commerce" and prefer the shield to have just the number
B is too much empty black space.
The logo looks more professional.
B seems crowded and difficult to read. A is nicely spaced and the 101 is more noticeable.
I like option A because it looks smoother and more professional. Option A font looks good and pleasing to the eye. The Font in Option B is too chunky and thick, the badge looks somehow more cartoonish and rough.
Option B looks too cramped together, like it was shrunk. A looks much more professional
i think having the 101 in a separate badge, makes the number pop. I like that it is all on one line, makes it more sleek looking.
This looks unique and professional you get the sense that they know what they are doing and I feel safe interaction with them.
Cleaner and less dense (if that makes sense). It feels liek a company I would want to use
Option A is more elegant and sleek.
It was pretty difficult choice, but I like the font of the letters more in a Choice A, and it is more spacious. Choice B looks a bit cramped in this logo..
I chose option A because the logo lettering is more spread-out and it's more readable.
I doesn't look too busy. I like the spread out logo. B looks like it is crammed in a box.
I feel like B looks *too* much like an actual highway sign.
I find the logo in Choice A to be more noticeable, readable and unique. The font is more legible, and I like the fact that the the image and text are on one line and approximately the same size. (The logo in Choice B reminds me of a traffic sign)
This version is clean and eye catching and more clearly represents a highway sign.
I like A better because I think it looks more appealing. I think B looks like a police badge and I think a lot of people might not like that or misinterpret what the logo means.
I know the US Route "badge" is shaped more like Choice B, but with the lettering of commerce being on there it comes off more police badge, than highway badge. So in that regard Choice A looks much more "highway". I also prefer the font on Choice A. Much cleaner looking.
The font looks a lot cleaner to me
The other option looks too much like other logos.
I like the bigger logo, it's cliche to have a log that looks like a road sign.
I think that option A looks a little bit better because the letters and things are spaced out so that it's easier to see over all.
A Looks far more sleek than the other choice. Sleek draws attention, sleek looks more nice. A looks more sleek.
Choice A looks cleaner and more modern to me.
B looks squeezed together and crowded.
Looks a lot neater and well put-together to my eyes.
I like A because it seems more typical and easy for my eyes to read. . I can see the word commerce better which is important!
22 Responses to Option B
Option B is more eye-catching. Option A is so subtle that it is easy to ignore.
I like how the Interstate sign is used in this logo. It is more noticeable in my opinion.
I chose B because the design draws your eye to it more than A. Everything is centered and not spread out. A better attention-grabber.
I like the badge style of this logo
Its more concise and focused than A
This one is much more compact and can be put in more places.
I think a coherent one piece logo is a better option on this
I prefer this one because to me it seems to stand out more. Not only the bold lettering, but especially since the whole thing is like a sign.
I love the badge look to the advertisement it looks more creative
B is very compact, so all contents of the image are within my field of vision. This makes it very easy to look at. A is a bit stretched out, so I don't process it as quickly as I do with B. In other words, it only takes a glance at B for me to comprehend what it is, whereas I have to look at A for a longer period of time to understand it.
That font is better than the one before, but still could be improved. Definitely an improvement over the last one. STill like B over A, as a concept.
It looks better all contained within the icon.
B is very unique and memorable - shaped like a highway sign - whereas the text format in A is common in logos.
All encompassed within the sign
The name inside the shield is more dynamic than having it outside.
unique and cool looking
I like then both, however I like B a bit more because it contains the whole text within the box, providing some boundaries.
I chose B because its more put together and an easy logo to remember
A clean and efficient logo in comparison to the other option. It lends itself to multiple uses including branded merchandise.
It's more compact and eye-catching. Doesn't feel demanding, like option A. The text is tight but would look good on a t-shirt or business card, while option A would look better on something like a billboard or internet ad.
it is more elegant and space saver.
I like this one, very cute and eye catching
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