Test marketing poll

50 Respondents General Population

This is a completed test marketing poll published on Sep 13, 2016.

The customer received 50 unbiased responses (votes & explanations) from the general population in about 39 minutes.

Using PickFu, customers are able to uncover actionable data from a diverse set of respondents for as little as $20.

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Which logo is more appealing?

Option A

91bc4ac3ba595a5992c3584203107082fb8188df


29/50 votes

Full Poll Results

Published Sep 13, 2016
Public

Which logo is more appealing?

50 Respondents General Population

Option A

91bc4ac3ba595a5992c3584203107082fb8188df


29 votes
Option B

2f7af42c4dc78dba108548b472dc0e3da3a3211e


21 votes

Responses

Responses to Option A
1
Bold makes all the difference here, the other one is hidden almost
2
The bottom line of text is bold and it looks more like the cohesive with the rest of the design
3
pretty much the same so I went with the one on the right
4
I like the bold font much better.
5
It is a little easier to read.
6
I selected this option because I do like the bold "Crowdsourced Decision-Making". Other than that, unless I need new glasses, I see no other differences.
7
I like the Bolded text on the bottom. It really brings the text into focus.
8
The font on A is a tad larger than B, and it's bolded so it draws the eye more. Also in terms of web optimization purposes, option B has the same line of text in a color that doesn't coincide with the rest of the colors in the logo unlike option A which uses the same shade of blue.
9
This one is a bit easier to read -- easier on the eyes.
10
The bold tagline sticks out more.
11
I like the bolder font
12
I like the clearer tagline in the darker font.
13
I strongly prefer Option A because I like the bolder font of "Crowdsourced Decision Making" under PickFu.
14
bolded tagline looks better
15
Bold matches well with rest of the bold font.
16
Image is much sharper.
17
easier to read subtext
18
I think the "Crowdsourced Decision Making" looks better with the bolder font.
19
Everything in the logo is already bold. The bolded font makes it feel much more part of the picture.
20
Looks a little better with the bigger font on bottom
21
I like the bolded type in option A. It is much clearer to read than option B.
22
The font style is more consistent.
23
I think the tagline font bold like in A.
24
The bold text makes it match better with the logo itself
25
The bolder font is more appealing.
26
Bolded text pops more.
27
thicker lettering looks more popping
28
A is easier to read
29
The darker text makes the logo stand out more. It does a better job at catching the eye
Responses to Option B
1
The small text is a bit overwhelming when in boldface.
2
I think that A has too much bold text.
3
I think the bold writing in the other one takes away from the title.
4
The lettering of the subtitle is clearer in option B.
5
I chose B, but they honestly look identical to me.
6
This logo is more appealing because it looks cleaner.
7
I like the thinner font under PickFu
8
The font/color on the subscript works better on B
9
For some reason the non-bold one sticks out to me.
10
Option A has competing boldness. I like B's contrast.
11
I prefer the text style used in this option.
12
Crowdsourced doesn't need to be bolded, B is fine.
13
Prefer the placing of the letters more.
14
The font is a bit nicer and easier to read. Option A seems harsh with the heavy bold.
15
They are very similar but the color of the font on B looks better with a lighter shade versus the darker shade of A.
16
I prefer Option B, because Option A allows everything to be bold. Option B has more visual variety by letting the tag line be quieter; less bold.
17
Focuses on the brand more.
18
I really have no preference here; the boldness of the text is irrelevant. Nice logo though.
19
I think the bold letters takes away the professional look and makes an uneven font ratio.
20
It looks cleaner and more uniform
21
The bold text in 'A' is too visually intrusive.

Demographics

Gender
Male (0%)
TraitPercentage
Male (0%)0
Female (0%)0
Age
3-17 (0%)
TraitPercentage
3-17 (0%)0
18-34 (0%)0
35-49 (0%)0
50-64 (0%)0
65+ (0%)0
Income
$0-30k (0%)
TraitPercentage
$0-30k (0%)0
$30-60k (0%)0
$60-100k (0%)0
$100k+ (0%)0
Ethnicity
White (0%)
TraitPercentage
White (0%)0
Black (0%)0
Asian (0%)0
Hispanic (0%)0
Other (0%)0
Education
High School (0%)
TraitPercentage
High School (0%)0
College (0%)0
Grad School (0%)0
Gender for Option A
Male (0%)
TraitPercentage
Male (0%)0
Female (0%)0
Gender for Option B
Male (0%)
TraitPercentage
Male (0%)0
Female (0%)0
Age for Option A
3-17 (0%)
TraitPercentage
3-17 (0%)0
18-34 (0%)0
35-49 (0%)0
50-64 (0%)0
65+ (0%)0
Age for Option B
3-17 (0%)
TraitPercentage
3-17 (0%)0
18-34 (0%)0
35-49 (0%)0
50-64 (0%)0
65+ (0%)0
Income for Option A
$0-30k (0%)
TraitPercentage
$0-30k (0%)0
$30-60k (0%)0
$60-100k (0%)0
$100k+ (0%)0
Income for Option B
$0-30k (0%)
TraitPercentage
$0-30k (0%)0
$30-60k (0%)0
$60-100k (0%)0
$100k+ (0%)0
Ethnicity for Option A
White (0%)
TraitPercentage
White (0%)0
Black (0%)0
Asian (0%)0
Hispanic (0%)0
Other (0%)0
Ethnicity for Option B
White (0%)
TraitPercentage
White (0%)0
Black (0%)0
Asian (0%)0
Hispanic (0%)0
Other (0%)0
Education for Option A
High School (0%)
TraitPercentage
High School (0%)0
College (0%)0
Grad School (0%)0
Education for Option B
High School (0%)
TraitPercentage
High School (0%)0
College (0%)0
Grad School (0%)0

A

Votes by demographic segment

B


Gender
50%
Male (26)
50%
66%
Female (24)
33%

Age
-
3-17 (None)
-
60%
18-34 (25)
40%
44%
35-49 (18)
55%
85%
50-64 (7)
14%
-
65+ (None)
-

Income
52%
$0-30k (17)
47%
62%
$30-60k (16)
37%
63%
$60-100k (11)
36%
50%
$100k+ (6)
50%

Ethnicity
55%
White (43)
44%
100%
Black (2)
0%
75%
Asian (4)
25%
-
Hispanic (None)
-
0%
Other (1)
100%

Education
50%
High School (6)
50%
59%
College (32)
40%
58%
Grad School (12)
41%
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