I like option a better. The ad is more convincing, I would want to help my animals.

the words used the the company logo description indicates the intention of the product.

A gets down to the point of why you are using products to help your pet in the first place.

I like the graphic with the added tagline in white that explains what it is (all natural dog and cat supplements) as opposed to the black text below the headline.

A easy to read and flows well, the wording works better. B is not bad, just not as fluid

A because I like that it says what the product does and is more straightforward.

I like this one because it is more informative and tells me the product is natural. I feel the site will give me more information to help me make purchase decisions.

I think I like A more because the white text under the heading is easier to read and also succinctly describes what is being offered. It just more quickly lets me know what's happening than B does.

I like option A slightly more. Good clear picture with easy to read text. Well done overall.

I prefer the way this one sounds. It is easier to read and understand in my opinion.

I like the ad starting with "help your pets". It makes it seem more personal. All natural is good but I like it better under the name of the company.

I like the added insert that this is a supplement for both cats and dogs.

Option A shows the main title and then says what kind of supplements the company offers. Option B doesn't have that title and gives the reader less information overall.

Which tagline is clearer?If this is the first image you see on the page, which website would you click on and why?- I like the tagline on A more, I feel like there's more information. I do not like the black font though, I think I would prefer white font for these messages on the blue background.

I liked choice A since the statement is simple and direct and easy to show it is for both pets. Choice B sounds too wordy and not as appealing to read.

I like that the words start with "helping," in the sentence. Happy and Healthy are good words too. Both ads look identical.

I chose option A because I like the the subtitle that says that it is all natural pet care.

I want to help my pets stay healthy, so I would click on the first.

Adding the words that it's for dogs and cats could help clear some confusion for some consumers.

I think A has better phrasing and word economy

I picked A because of the first words in the ad "Help your pet stay happy and healthy longer.. " Those words hooked me right away to go on to read the rest.

A explains the products it sells more clearly.

Highlights their long and healthy life

Option A is the best option because the infographic is well written and emphasizes and articulates the importance of the subject matter in a clear and concise set of descriptive information

Natural pet supplements is more truthful, nothing is completely natural as indicated in option B.

I like A best, I prefer how it has the sub title under the name that explains what the product is.

A flows better than B and I like the little white writing above the tag line below the name.

The All Natural description makes it clearer. It also makes me think it's higher quality.

The extra tag line under the main text line is a little hard to read and I would probably not read it.

B has the most welcoming and dynamic appeal that makes it engaging and perpetually strong

I prefer the option B tag line message because it more quickly states how the cat and dog supplements can help the pets stay happy and healthier longer, and I like how the option B tag line uses a more active voice and style in its text.

I don't know what easy to take means so I feel like its unnecessary and distracts from the key message.

I prefer choice B since it uses the words all-natural. I would hope that it would be a healthier option for the pet. It makes me more interested in it.

Option B relays the information to me in an easy to grasp fashion, giving me the quick details of why I should use the product and what to expect. I prefer the use of all natural when it comes to pets.

I feel like option B is better because the tagline gets straight to the point and there is less to read before you figure out what the product is for.

The way that option B is worded makes me trust this product. My dog is older and has trouble taking any pills or medication so that aspect of this product would be very important to me. I like how professional the wording is, the health aspect of these supplements is believable and trustworthy. I believe that my pets health is very important to this company and that would persuade me to purchase this product

The tagline is easy to read and sounds professional. Looks like an effective product.

This is easier to read in black with a larger font.

B is my first choice because the wording is clearer.

I feel is that B is more balanced and does not have to cram the elements together as much due to the "All Natural" subtitle as in A. Consequently, B looks simpler and breathes more and can optionally raise the buttons if they need to be higher above a fold in a webpage.

Both are very good and commendable. I did choose option B. I like the "All Natural" to begin the description.

It's hard to see the smaller letters in white

Option B is much more clear and it appeals to me because it immediately starts talking about how natural the supplements are.

Keeping it clean and simple has more effect at grabbing attention. The text looks less clumped and doesn't cause information overload which only because tedious for consumers to absorb.

Option B is just a little more succinct and direct in its language; I am slightly more inclined to choose option B over option A, which seems a little more bland.

I like when the ad leads with this important information - "all natural and easy to take" speaks to me.

I prefer B because it is clearer. I like the way it ends: "Help your pets stay happy and healthy longer." THAT is what we all want from a product like this.

I chose option B because the wording is better in my opinion. I like it better without the sentence underneath BESTLIFE4PETS. I have cats and a dog, so I have shopped around for many different items.

You want that copy to close on its strongest note, and people will be moved by the opportunity to keep their pets both happy and healthy.

I prefer the wording in Option B because it flows more naturally and is the easiest to read.