What is Helium10 Audience?
Helium10 Audience is a white-labeled version of PickFu that’s embedded within the Helium10 suite of tools. The integration provides access to consumer surveying using PickFu’s panel and core functionality.Feature comparison: Helium10 Audience vs PickFu
Additional features available on PickFu direct
Amazon-specific enhancements
PickFu has developed several Amazon-focused features that aren’t available through the H10 integration:- Image Sets: Test a main image plus supporting images together as customers see them on a listing
- A+ Content layout: Test Amazon A+ Content images with a dedicated image set layout
- SERP mockups: See how your listing appears in an Amazon search results-style grid
- Amazon listing previews: Test product page-style listing information with realistic formatting
Extended question types
PickFu direct includes additional survey formats:- Single Select questions: Test 3-8 options with single choice selection
- Multi Select questions: Allow multiple selections with combination analysis
- Emoji Reaction questions: Visual sentiment testing with bar chart results
- Click Tests: Heat map analysis of where users focus on images
- Multi-question surveys: Ask up to 8 questions in a single survey to the same audience
Global expansion capabilities
PickFu direct supports testing in 15 countries with automatic translation:- United States, Canada, Mexico
- United Kingdom, Germany, Spain, France, Italy, Poland, Sweden
- Australia, Japan, Korea
- Brazil, South Africa
AI-powered analysis
PickFu direct includes an AI Analysis Suite that provides:- Automated response summaries
- Key theme identification
- Sentiment analysis
- Actionable insights from qualitative feedback
Frequently asked questions
How do I access PickFu if I’m currently using Helium10 Audience?
You can sign up for PickFu directly at pickfu.com. Your H10 Audience account is separate, so you would create a new PickFu account to access additional features.Will I lose my previous survey data from Helium10 Audience?
Your H10 Audience surveys remain accessible through your Helium10 dashboard. PickFu surveys are stored separately in your PickFu account.Can I use both Helium10 Audience and PickFu at the same time?
Yes, you can use both platforms simultaneously. Some users utilize H10 Audience for basic testing while accessing PickFu direct for additional features and global testing capabilities.How does pricing compare between the platforms?
PickFu direct offers flexible pricing options including pay-per-survey starting at $1 per respondent, PickFu+ subscriptions with volume discounts, and prepaid credit options. H10 Audience uses the H10 credits system.What’s the difference in survey quality between the platforms?
Both platforms use the same core respondent panel, so survey quality is equivalent. The difference lies in available features, analysis tools, and platform capabilities. Learn more about PickFu’s respondent panel.Can I test the same types of products on both platforms?
Yes. PickFu direct supports all the same testing use cases as H10 Audience, plus additional capabilities for global markets, advanced question types, and comprehensive analysis.How would I transition surveying activities from H10 Audience to PickFu?
You could start by running parallel surveys on both platforms to compare results and familiarize yourself with the interface. Then evaluate which features like testing multiple options would benefit your research needs.Does PickFu integrate with other Amazon seller tools?
Yes, PickFu integrates directly with Amazon Seller Central to pull in your products, enabling 1-click surveys and AutoInsights. PickFu also offers various other integrations and export options for use with additional platforms.What support is available for each platform?
H10 Audience support is provided through Helium10’s support channels. PickFu direct provides support through multiple channels including live chat, email, comprehensive help documentation, and customer success managers around the globe. PickFu offers support in Chinese, Russian, Spanish, and English.How often are new features added to each platform?
PickFu direct has continuous development with regular feature updates. H10 Audience features are based on the original integration.Can I test in languages other than English?
PickFu direct supports testing in 15 countries with automatic translation of questions and responses. H10 Audience is focused on English-language testing.What are the main advantages of each platform?
H10 Audience: Integrated within your existing Helium10 workflow, familiar interface for H10 users PickFu Direct: Access to latest features, global testing capabilities, advanced analysis tools, flexible pricing optionsKey differences summary
Feature availability
PickFu direct provides access to all current platform features and ongoing updates, while H10 Audience offers the core surveying functionality available at the time of integration.Global capabilities
PickFu direct includes testing in 15 countries with automatic translation, while H10 Audience focuses on US-based testing.Analysis tools
PickFu direct includes AI-powered analysis and advanced reporting features, while H10 Audience provides standard survey results.Pricing and perks
PickFu+ subscribers have access to volume discounts (5-15% off all surveys), prepaid credit bonuses, and daily 5-person mini-polls.Getting started with PickFu direct
If you’re interested in exploring PickFu’s full platform capabilities:- Visit pickfu.com and create your account
- Choose your question type based on your testing needs — PickFu offers feedback formats (Open-Ended, Star Rating, Emoji Reaction, Click Test, 5-Second Test) and comparison formats (Head-To-Head, Ranked, Multi Select, Single Select)
- Set up your targeting and publish your survey — sample sizes range from 15 to 500 respondents across 15 countries; choose a Basic audience, an Advanced audience built from 120+ demographic traits (U.S.), or share a link with your Own audience
Need more help?
If you have questions about the differences between platforms or want to understand which features might benefit your specific use case, our support team can provide guidance. Contact us through live chat or email for personalized assistance.Related Articles