I chose A, because I like the look of the controls better, and I think seeing the box in the image helps understand how this should be used.

This one looks wider and would cover a larger area of the neck and shoulders.

This one looks more modern and technologically superior

a just looks like it will have better heat distribution and will feel better as well.

I would be most drawn to this choice. I think this one looks more appealing and more effective to me.

This heating pad looks like it is made using a better material and might be easier to wash.

Heating pad A looks more rounded and sturdy, it seems form-fitted. The CGI model is much too young and healthy-looking to be a typical customer.

the buttons on controls seem larger, easier to see/use

It’s more of a flat pad. This will cover a larger area and more various places on your body.

Option A shows off the heating aspect better with the orange interior. I can just imagine how warm and soothing it would be.

The orange color is perfect for a heating pad image

I like the vibrant shade of orange of this option and it looks like something that is powerful and effective.

This one looks well made. The color contrast is fun as well

They don't look too different but I do like that A shows where the product heats up in the image which would make me click on the product first.

A looks more comfortable, thicker and might cover more area.

This color is more subtle and would blend in with more. The other item has an unusual color that I really don't prefer.

option A would make me more interested in purchasing. It looks so comfortable while using.

I preferred option A. I liked the bold orange colors in this option the best.

I love the color orange. The controller looks much more comfortable than the other one.

I like seeing packaging, so this is very helpful seeing someone use the item.

Option A looks more precisely manufactured. The control switch seems to be more ergonomic. Option B was too outdated.

I chose option A because I do like the color but I think with the model on the box showing you how it fits that's a better sell tactic

I don't like the color of B at all. I think A looks nice.

I am interested in how it actually seems to fit on the person.

This one shows how much of an area the heating pad covers. The box shows it off.

I would choose A, I like that the image of the product shows me where it heats up and I like that it shows me the packaging.

I like that this image shows how the warmer fits on your body and really wraps up your neck and shoulders.

I would buy this one the product has the box with it and it shows the use of the heating pad better I like how this one stands out more I would buy this

I like that it shows how it goes on your body, so it makes it seem more comfortable

I like that you can see how it's worn and what it looks like on

A is my favorite version of this product. I like that the outside is smooth. I don't think I would like the having the patterned outside, as in Option A. I think leaning on that would not be as comfortable as the nice smooth surface in Option A. I also like the color combination of the gray and orange. I like the fact that the box is in the image and the controller looks comfortable to hold.

There doesn't appear to be many differences besides what the product looks like so I went with Option A. It looks nice and warm and toasty, which is what I want for this type of product.

I chose A because I can see the product being used and how it fits on her shoulders and neck. I also see that it has a peter of some sort. The blue display on the meter is more eye catching than the one on B which is yellow.

Option A is the heating pad that I would be more likely to buy. Getting to see the product in use as in option A is always helpful, and I prefer the design and colors of option A over option B.

I prefer choice A because it includes the box it comes in and you can see the model on the box making it more relatable. The orange color gives the feeling of heat as well. Choice B seems very artificial.

This picture shows the apparatus, the hand held control and the packaging. It conveys nore information than the other option

this one appears warm and comfy more so than the other

I would choose A because the overall picture layout and product just looks cozier and more inviting.

I prefer option A because it looks softer and cozier. I like the ribbing inside and I like the material and texture. Option B looks a bit wrinkled, and I don't like the color.

This heating pad has a thicker and more durable looking makeup.

I like this option because it looks well made fits well over the shoulders has a color that goes with the type of product it is looks very warming and comfortable to wear.

This option shows how it looks on a model, and also, presumably, shows which parts of the collar heat up.

A looks the most comfortable and soft. The lady seems more than happy with it and the seams even make it look a little puffier than the other

I like the look of the remote best. I prefer the other look at the pad. It looks more comfortable though.

The material for this one looks more plush and comfy-cozy. The overall build just looks more robust and high quality.

This option looks the most comfortable out od the two choices.

I would like to view the product being used so I can visualize myself using it.

I chose this one because the warming colors would definitely create a placebo effect and make the wrap more efficient.

I would rather buy option a. The pad looks like it is better made and I like seeing the box in the image as it gives the pad a good quality look.

A gives me a better idea of size and scale since I can see someone wearing it. I like that I can see the controls as well.

I like the illustration of the heat in this option, and I like that I can see it in place on the box.

I like that the box shows the picture of the product in use

I chose Option A as my top choice because I like that you can see what the heat looks like with this product. I understand that this is a sample of how the heat is, I genuinely appreciate having the heat shown. I also like the overall color of this product.

I like this color. The underside reminds me of the heat it will provide and it looks more secure around the shoulders.

I prefer Option A because it includes a picture of the box, which depicts a woman using the product, which is very helpful to me as the customer. In Option B, I'd have to try to visualize this on me, which is a tad more difficult.

I like this choice because I feel that the gray/orange compliments the product better than the teal color

I prefer the color and overall design of this one it’s has little ridges and lines that probably make the product either give more heat or just overall a better feel it just seems like it works a little bit more intense

I prefer the one lined with the orange fabric. it feels like it would be warmer

I like the digital screen better on option A. In addition, I am not sure what the round white disc would be for eon option B. With the limited information, I would choose option A.

I would choose option A. The presentation of the product and the inclusion of the packaging makes the design of the photo feel more polished. I also appreciate having the information about the product listed on the packaging.

I like the photograph of a woman using the product.

I prefer this one as I like being able to see the product on on the box and being able to see the inside of this product makes it feel hightech to me

I chose option A as I like the package with the image of the model showing how it’s worn as it gives me a better idea of what to expect.

Option A is a much more appealing and in depth image compared to option B.

I think option A looks better and the picture shows more detail.

Option A is top because it shows the product packaging that includes a picture of how the product is worn which is helpful to see.

The design in option A is neat and firm.

This picture quickly shows the item is heated.

Option A has the orange inner color with the honeycomb pattern which makes you be able to imagine the heat being emitted.

A looks more credible because of the box. I also like the color and seeing the product in use by the model

a looks more well made between the remote and the material

i like the way it shows the hexagon heat pad

I chose A because it looks to be the best quality product of the options. It looks comfortable and durable.

I like A since the remote has a better timer screen. I also like how it looks more plushy and velvety. It seems more comfortable.

I would go with A because it looks like it gets warm. The other looks like it is for cooling.

I would rather buy A. This one looks more plush with the way the lines are shown on the skin side of the item. I also like how it shows a photo of a woman wearing the item so I can see how it fits, how much space it takes up on the back of the neck, and think about if this will hit the spots on my body that I would want it to.

A looks like it would be the most comfortable and functional.

I like A the best because I like the gray and I think it looks softer too.

The version I chose seems like it's of higher quality construction.

Option A looks better and looks more sturdy. Option B has some creases and bad construction looking at the photo and so Option A is my first pick.

I chose A because it looks like it gets fully into the shoulder area whereas B looks like it's too short.

My pick would be the option B as the color is really premium looking , the shade is cool and sober . The overall look is enhanced by the color . So i would like to go for this one .

I prefer the blue color and the sleeker remote control. It also looks a bit longer in the back.

I would choose B first because it looks like the one I have already and I like to use it .

I really don't like orange. I wish B had dark gray instead of light gray.

The color combination of B looks better than A. I don't really like the orange/gray combination. I think blue/green works better with gray.

I chose B because I like the blue and gray colors and the more streamlined control.

Love the colors, look and design of product B. Looks to be a quality item and nice visually.

I prefer option B. I like this one because I like the color best.

Option B for the color, but it needs to have a model wearing it to see the actual size. Thanks.

I prefer the gray and blue color of option B for this

The color is better for me by far because I am a huge fan of that darker teal color

I would buy Option B as the heating pad in Option B looks more visually appealing to me.

I like the color of this one a lot better. That will mean something if I'm planning to leave it on the couch for watching TV or reading.

Though I like the color of the product in A a little better, the image in A looks a bit too busy-- my eyes go to the model and not to the product. I'd sooner click on B if I was in a hurry to buy the item.

this choice looks like it will fit better on your neck and the color is very pretty

This is a good image. The blanket is in full focus and I can see the remote well in the front

I like teal and blue a lot more and it looks cozier.

I like the color of it better. I like seeing the box in "A", though.

I would click on and buy Option B because I like the color palette better and it looks more luxurious to me.