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Which explanation statement is most attractive for a tech business?
Age range
Education level
Gender identity
Household income range
Options
Personal income range
Racial or ethnic identity
41 Responses to Option A
I prefer the term "women of color" instead of black and brown because that makes me think only very specific races. It would be best if it didn't mention races at all.
the wording feels a lot more inclusive to all women
The term in Option B, "black and brown professional women", is super off-putting - terrible opener for Option B. Both options are mildly confusing with the run on sentence and awkward wording (ex - B "get more ethical tech and less tech injustice" barely makes sense; A "their journey from disappointing tech user to disrupter of unethical tech... etc" is super confusing and jumbled). Option B just made things super weird with the above mentioned opening words, so I chose Option A.
Option A has a statement that is more decent and accepted specially when talking about people in color.
seems more connected
The wording is more inclusive. It also makes it seem like this company is the savior and more of the supporter.
I think A gets what the business is about and trying to acheieve better than B. It sounds like an interesting business and something that s very much needed. Good luck.
A is most better than B
The message sounds more professional and the author used better word choices in this statement.
Definitely Choice A. I think saying "black and brown" in Option B is not the best way to reference ethnic minorities.
I fee the words black and brown women is very off putting as they are not the only types of women in color.
This one seems more appropriate and gives a more professional summary of the business and it's vision.
I do refer to my self as brown (sometimes) but it feels a bit off in this context. Option A has a more positive, inviting vibe overall and I'd absolutely prefer it.
Has a positive, upbeat tone. Uses politically correct language.
comes off more nice and clear what they are looking for. More appealing
I like thos better than the other. I don’t ont like how the other mention brown
I picked A because the wording was better
I think this is more professional and robust in inclusion
Option A description is good
I think option A starts off way more professional by saying "women of color" instead of "black and brown".
I pick A because it sound better I like that they say woman of color rather than B Black, brown.
I like choice A alot better, the word "support" makes a huge difference instead of the work "help". In my personal opinion, i wold rather someone telling me that i have their support than someone is willing to help me. Also i like the phrase 'striving women of color" rather than "black and brown professional women". The work "striving" emphasizes that it supports women that are moving up in life, not just women that are in a professional field. As a Hispanic woman i love choice A
Not all women of color are black and brown.
Option A is more inclusive since the description uses “women of color”. Also the word choices are more eye-catching.
Black and brown does NOT mean women of color. Asians are women of color too. Very offensive, exclusionary, and RACIST to conflate the two terms.
This description is a bit wordy but it gives better information of what the buissness goal is.
I would select choice A because it speaks about women of color. Black and Brown doesn't capture the full spectrum, and could leave someone out that fits into this category.
I feel like the wording on Option A is slightly more politically correct and captures my attention more.
It's more inclusive than the opposite option
Choice A gave a better description and seem a little more personal than Choice B. Choice A had more empathy of situations that could happen and also be able to provide advice and helpful tips.
I like this statement better because it describes who the statement support in a more encompassing way.
Option A explains better what the tech industry to do help people of color. It descriptions how its help step by step and give a list reasons on how.
I chose A because of the wording. It flows better and is much more coherent than B.
I prefer the wording here, it showcases the intention of this brand a lot better. 'Women of color' feels more inclusive when read here.
This one doesn't specify specific races and seems more inclusive. It also shows how they help and makes their lives better.
I choose A because I support all women in general.
Choice A is definitely a lot more professional, formal, and sincere, comparing to Choice B.
This statement is more attractive and sounds more professional. It also just flows better.
I don't think the "striving" part is necessary but it's less offensive than the other option.
B is too specific and limiting to "black" and "brown" people. A is more open to all ethnicities and feels more welcoming
Sounds more inclusive and more eloquent, more professional. It also sounds more empowering and encouraging for women to become more technologically savvy.
9 Responses to Option B
I like option B because it is a bit more simpler and straight to the point than option A. I feel like while reading option B, it is easy to digest and understand the information; it doesn't feel like it is too much to read, and it is easy to comprehend.
"we support striving ..." is awkward phrasing. It took me a couple reads to figure out what exactly you meant
I feel like the wording choice is better for A and flows. using the word "disappointed" feels strange in the statement but as a women of color I can appreciate what they tried to do
This one was straight and to the point and got the message across without using too many words.
Option B just doesn't support but they help women of color succeed. I appreciate the actual act of helping versus support which could be in thinking no necessarily actions.
I don’t like either of them. But the reference colored people, is more offensive to me. I’d rather it said Hispanic and Blacks. I don’t consider myself “colored” or “brown”.
Is more inclusive to other minorities and less harsh
Strong yet powerful words.
I believe it to be the easiest to underatad and follow in interest
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