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Head-to-head

Poll complete
24 people answered in 10 minutes.
30 US-based respondentsPeople 35-44 years oldPeople 45-54 years old
September 26, 2023Public
September 26, 2023Public

Q: Which of these two facebook social media video ads would you most likely buy from and why?

Head-to-head poll

Statistically significant
Our company is NOMOBO. The first underarm rinse, used in the shower, that removes the bacteria that causes underarm odor. Most NOMOBO users ditch their deodorant after using NOMOBO for a few days. --for reference our website is www.StayFresh.Club We haven't start selling NOMOBO yet are building our social media ads. Which of these two ads would you most likely buy from and why? (both creators are actual users of our product)
2nd place
A
4 votes
17%
PickFu winner
B
11 votes
46%

AI Summary

Based on the survey results, Option B emerged as the clear winner with 11 out of 15 votes. The winning option was deemed more truthful, relatable, and real compared to Option A. Respondents found the individual in Option A to be cringe-worthy, fake-sounding, and portrayed as an annoying meathead. In contrast, Option B featured a speaker who was seen as professional and down-to-earth. Additionally, respondents mentioned that they could relate more to him due to his background as a fellow veteran or working-class individual. It can be inferred that the winning option won because it resonated better with the respondents' preferences for authenticity and relatability.

The top three topics that emerged across all options were relatability, believability/authenticity of the speaker's message, and audio/video quality of the ad. Respondents consistently mentioned their preference for ads that featured individuals they could relate to in terms of age or physicality (such as being a fellow veteran or working-class person). They also valued speakers who appeared genuine and authentic rather than scripted or forced in their testimonials. Furthermore, respondents expressed a preference for higher-quality audio/video production which they believed enhanced their overall perception of an ad's credibility.

Based on these poll results, several hypotheses can be formulated for further testing:

  1. To explore whether gender plays a role in consumer preferences within this demographic group (51-year-old males), conduct another survey targeting women within this age range.
  2. To investigate whether different age groups have varying preferences regarding relatability and authenticity in video ads on social media platforms like Facebook, conduct similar surveys with younger demographics.
  3. To assess whether improved audio/video quality has a significant impact on consumers' perceived credibility of social media video ads across different product categories or target audiences (e.g., fitness-related products vs household goods), conduct experiments comparing high-quality production values against lower-quality ones while keeping other variables constant.

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AI analysis (sample data)

Unearth more insights with a detailed poll report, discovering what respondents liked, disliked, and what to do next.

Survey Analysis

Winning Option: Characteristics and Appeal

  • Option B emerged as the preferred brand packaging design, securing 12 out of 15 votes. Respondents frequently highlighted its aesthetic appeal, emphasizing the luxurious and high-quality impression it conveys. The ability to stack packages was a notable practical advantage mentioned by participants.
  • Several respondents appreciated the monochrome color scheme of Option B, which they found less overwhelming compared to more colorful designs. This preference for simplicity suggests that minimalistic designs may resonate well with this group.
  • Additionally, environmental considerations played a role in favoring Option B; some participants noted its reduced plastic usage and recyclability as attractive features.

Key Topics Across Options

  1. Aesthetic Appeal: Across both options, aesthetics were crucial in influencing preferences. Participants often referred to colors and overall design quality when justifying their choices.

  2. Environmental Concerns: Both options had respondents who valued environmentally friendly aspects of packaging. However, while Option A was praised for being reusable and eco-friendly by some, others perceived Option B’s reduced plastic use as more sustainable.

  3. Practicality: Practical elements such as ease of stacking (Option B) or suitability for travel (Option B) were significant factors in decision-making processes.

Hypotheses for Further Testing

  • Investigate whether minimalistic designs consistently outperform colorful ones across different demographic groups or product categories.

  • Explore if environmental messaging on packaging significantly influences consumer preference when compared with other attributes like luxury perception or practicality.

  • Assess how important stacking capability is relative to other functional benefits in various contexts such as home storage versus travel convenience.

These hypotheses can guide further research into understanding deeper consumer motivations behind packaging preferences observed in this survey context.

AI themes (sample data)

Learn what respondents like and dislike about your poll based on sentiments analyzed by our AI.
A

Likes (sample data)

  • Sleek and modern design
  • Large ear cup sizes for comfort
  • Minimalist and streamlined look

Dislikes (sample data)

  • Lack of unique features or standout elements
  • White color may get dirty easily
  • Not as much cushioning as other options
B

Likes (sample data)

  • (Note: There were no positive mentions specific to Option B in the provided survey answers)

Dislikes (sample data)

  • (Note: There were no negative mentions specific to Option B in the provided survey answers)
C

Likes (sample data)

  • Unique and stylish metallic grating design
  • Sturdy and flexible build
  • 'Cool' aesthetic appeal

Dislikes (sample data)

  • 'Weird' or unpleasant cone shape for earmuffs
  • 'Odd' overall appearance with metallic accents
  • (Note: Third negative mention not available from provided survey answers)
D

Likes (sample data)

  • Comfortable and sturdy design
  • Aesthetic appeal, including color options
  • Familiarity with the brand's quality

Dislikes (sample data)

  • Negative perception of the brand logo
  • Smaller ear size perceived as less comfortable
  • Design not preferred compared to others
E

Likes (sample data)

  • Sleek, modern, and professional look
  • Comfortable fit with larger ear sections that cup the ears well
  • Minimalist and clean black aesthetic

Dislikes (sample data)

  • 'Flat' appearance perceived as less comfortable by some
  • 'Bulky' design disliked by a few respondents
  • Narrower piece near headband' not appealing to all users
F

Likes (sample data)

  • 'Cushiony padding' for comfort over long periods of use
  • 'Solid build' making it durable and secure on the head/ears
  • Preferred neutral colors like black for headphones

Dislikes (sample data)

  • 'Large ear covering' may be too big for some users’ preferences
  • 'Separation of controls/buttons' not liked by everyone
  • 'Chrome accent rings on headband' not appealing to all respondents
G

Likes (sample data)

  • Design perceived as high quality and appealing
  • Liked the color, especially the blue
  • Thin padding was appreciated

Dislikes (sample data)

  • Looked flimsy to some respondents
  • Perceived as less sturdy compared to other options
  • Color preference for white or black over blue
H

Likes (sample data)

  • Modern and high-quality appearance with a white design
  • Comfortable padding on headband and ears
  • Sleek and neutral look preferred by many

Dislikes (sample data)

  • 'White' color seen as prone to getting dirty easily
  • 'Large ear cups' might be problematic for glasses wearers over long periods of use
  • 'Sturdy design' could be considered bulky by some users