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You are shopping on Amazon. Which one of these images would you click on, and why?
Age range
Amazon Prime member
Education level
Gender identity
Household income range
Options
Racial or ethnic identity
12 Responses to Option A
This image allows consumers to see the item up close. It is too far away in the other image.
I like the closer up image of the earrings. I get a better view of what it looks like.
I prefer the close up of the earrings, the other image just isn’t clearly showing what is being sold. The details on this choice are very nice.
I prefer option A. I like this view of the earring. I like seeing it close up.
I like A best because it shows the details of the earring better.
the focus should be the earrings up close with A here.
I really like the look of this item and the zoomed in image gives me a better look at the earring. I would be more drawn to this item for sure.
I'd likely click on Option A, but mainly because it gives me the best close up of the product.
I think the close up should be shown first/ I liked it more, so I chose A, but if there are multiple images, the other one should be one of those, it looks great as well.
This option has the most appealing showcasing, I like how the earring looks as well. The design quality looks outstanding, it's very beautiful. I like how this option is zoomed in, it makes it much easier to understand what the product is upon looking at it.
I like Option A's earring image very much. It looks more appealing in this zoomed-in image. It has beautiful and unique design and style. It looks more featureful and detailed. I prefer to click on Option A's earring image while shopping on Amazon.
I can tell the focus is one the earring looking at this image. Option B might look aesthetically pleasing, but it lacks focus.
3 Responses to Option B
Although the photo is a bit darker and a bit drab, I like the jewelry shown in option B better.
I want to see the full face image of the lady that’s wearing in the airing so I can get a complete look and feel for what the product looks like on someone.
I like seeing a beautiful woman wearing them. Makes me want to buy them more.
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