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You are shopping on Amazon. Which one of these images would you click on, and why?
Age range
Amazon Prime member
Education level
Gender identity
Household income range
Options
Racial or ethnic identity
3 Responses to Option A
I would be much more likely to click on the stainless steel sink shown in option A. However, option B should still be on the product page photos.
Id choose this image because the picture is brighter and it just shows the product by itself, so it makes it easier to check it out without background noise.
I prefer Option A at first glance, because it is much easier to see the top and the bottom of the unit against the plain white background. I can thus see that there are three sinks for washing, rinsing, and sanitizing, along with a separate sink for hand-washing, so this would probably be approved for use in a commercial kitchen. The wheels on the bottom are also plainly visible, so I can see that the whole unit can be moved easily. Option B does a good job of showing the size, since elements are included to give a sense of scale, but on first glance, it was hard to even notice the sinks and the wheels, so it looked more like a large tool cabinet.
11 Responses to Option B
Seeing this in a realistic background better displays the size and scale.
I like the image that shows this product in a room because it gives me a good idea of what size it is
Choice B because it shows me how the product looks in a real life setting and not just a white background.
Option B includes a very attractive kitchen environment in the background which really makes the product's color stand out.
Because it shows it staged in an actual kitchen.
I would click on option B because it shows the product in a natural setting which makes it easy to envision how it would look in my house. The other option is a generic stock image.
showing the item actually in use in the kitchen setting is best such as option B here.
I like B because it shows the product in a real world environment so it gives a better idea of size.
I would click on option B because the image gives me a good sense of what the size is and how it would fit and look in my kitchen.
I'd choose this one because I can better visualize how it'll look in my kitchen compared to that man
I like seeing it in the perspective of an actual use of it as opposed to just a picture of it from the catalog.
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