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You are shopping on Amazon. Which one of these images would you click on, and why?
Age range
Amazon Prime member
Education level
Gender identity
Household income range
Options
Racial or ethnic identity
5 Responses to Option A
I like how much easier it is to make out the product details on Option B but overall, it's very clinical and sterile with all the white. It's cold. Option A has the warm coloring, the gold soap and candle with the lavender accent - that's a nice image. I would be drawn to that.
I love this image more because it incorporates more sunshine into it, making it look prettier and more attention getting.
The more brownish background makes the silver product stand out more, it fades away in the other image
I prefer A because the deodorant looks lighter and more vibrant.
The other image's composition is off. Too much gray in one space. It washes out the silver product. A has good colors that complement the silver.
10 Responses to Option B
Because it's staged better, its easier to read without all of the natural light.
This was tough. I like background of A more, but I went with B because I like the way that the product and flowers dominated the frame and were much easier to see, etc.
I like the emphasis on white in this image and the focus seems more natural, whereas in the other version it seems weird that the herbs in the foreground are partially out of focus.
I would click on option B because it seems like a legitimate image. The other image seems like an AI generated image.
Option B looks to be a more generously-sized roll-on bottle, so that makes it look a little bit more appealing in the images, and the lavender scent is more readily recognizable with B, so that is another thing that draws my eye toward it.
I get a better look at the roll on.
The lighting in the other one just looks a bit weird, and the image looks lower quality/res in general. My choice looks very nice, clean.
The purple in these flowers looks more enticing to me.
oPTION B CLOSER VIEW OF PRODUCT SOME BACKGROUND ACCENTS BUT THEY DO NOT DETRACT FROM THE PRODUCT ITSLEF.
The image is brighter and whiter, which matches better with the purity of the brand name.
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