I like that option A sounds like they do all the leg work for you.

I like how clever the tagline in option A is. Well, for that matter, option D too. I would stay away from talking about a specific generation on a billboard.

Option A is simple and to the point.

The stat in B is generic and not impressive. A and D are the most clever.

This is simple and to the point. It is also very true. It makes it seem like it would be the most effective linking people up and gives confidence

I would prefer Option A. This billboard copy looks more compelling for an AI matchmaking service which intend users attention with its unique words.

This one seem more positive and what I want from this service.

I think A is the best choice. It starts off with a popular saying that single people often use, and then turns it on its head and claims that it has done the impossible. Those who have given up on finding a good mate on their own, would be willing to give them a try. My next favorite was D because it promises results by saying that you won't need to keep revisiting the app because your first match will be successful. Choice C is great for those who are looking to start a family soon, but it might be a turnoff for those who just want to date casually. They might think the app is only for those ready to settle down. Option B is the least compelling because a lot of people are not looking to settle down yet and those who are looking to settle down will be discouraged that only 1 out of every 5 matches will be a lasting one.

It shows specific data and statistics to prove the app gets results

B is attention grabbing, D is interesting, A is warm and C is cute

this one makes it statistically and objectively sound like it works

The 1 in 5 statistic was very compelling. If I saw that, I would definitely want to find out more about this service and give it a try myself.

I would choose choices B and A first because they have a nice choice of words and ones which trigger something in me to explore more as compared to choices D and C.

B has statistics which makes the copy attractive.C is more like fact which makes it great.

Only stats are appealing like in B. The others all sound generic

showing a real stat makes it trustworthy and believable

I like that B includes a statistic, which makes the app more relatable and establishes more of a connection.

data specific is more personal than general, vague slogans

A more professional sounding one that is not too involved here is preferred. I think B nails it. I would click if needed.

Option C is offensive, since not everyone wants a family - even if they want a mate. B is the least offensive. D is boring and A is also boring and flat.

I like statistics. I think seeing that 20% of people find their match on the service is good to know and it makes me feel more positive about the service.

I think option B shows the effectiveness and doesn't limit the audience. Option A is nice, but doesn't give a lot of info. Option D seems a bit clunky in the wording, but does convey some effectiveness of the app. Option C really limits the audience to Millennials who want families.

C and A were the most memorable to me overall

I like the description on option D - makes me feel confident in the service.

Only D is decent. The rest are bad and don't send the message you want to send.

D- I think it's short, sweet and to the point.

I don't really feel that C and A really help the decision to use the app. They kind of come off as weird ways to sell a product. I like D and A the most, I think they are the most compelling.

Option D was the best one, because it showed me how confident they are they can find me a match.

I picked the one that sounded the best to me

This one makes the most sense to me. No one wants to keep using a dating app over and over again because of poor matches. This tagline gives me confidence that I won't have to do that.

Options B and D are by far the most compelling. I wonder, though, if they could possibly be true. The scare tactics employed in option C are unacceptable.

I went with my gut about which ones would make me most likely to try it

A and C are too cliche, and I don't really care about the stats about millennials. D is the most creative and really shows how effective the AI is. B is OK too because it's supported by data.

Makes you think and makes sense

I like the idea of emphasizing "it only takes one" for a dating app

I feel like the attitude in the first two taglines is very interesting and appealing. It is a little cocky, but this being an AI service, it is probably pretty good at what it does. I think it is good to have confidence. The one I ranked last is still good, but it is a bit more traditional.

I like Option D. I actually got goosebumps reading this message. Fast and very compelling.

Makes it seem like it offers 100% guaranteed results

I think option D is the best because its short and the most appealing.

C is the only one I don't like. The other 3 are bold and confident claims by the company.

D is simple and effective. I doubt the statistics behind B, but it's a big claim that would make me curious about the app. A is a little pithy for me, and C is condescending (and also cuts out any Gen Xers and Zoomers who might want to try your app - plenty of members of Gen Z are in their 20s, now).

This is the most intriguing and positive message for this type of app.

I think the line in D sounds the nicest

I like the idea of an app saying they don't want to keep you on it. It's also the most catchy of the taglines.

option d is the best choice as the option sounds so good. other options are meh only option d works out for me

"The best dating app only needs to be used once." sound most interesting to me. short and compelling. The others are a bit too specific.

Choice D speaks of the efficiency in the service, which is what most people prefer

This one shows how effective it is. It makes me more confident.

I find the practical options both realistic and suitable for advertising the service. I would be more compelled to try such a company out based on their premise of using artificial intelligence.

I think telling people that you'll only need to use the device once is going to make them install it. Then, the second choice makes the most sense and the last two are kind of meh.