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Open-ended

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50 people answered in about 1 hour.
50 US-based respondentsPodcast listenersJuly 21, 2020Public
July 21, 2020Public

Q: What imagery and/or symbol do you believe best represents the following logo and tag line? Please elaborate.

Open-ended poll

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Responses50

This looks like various stereotypical 70s font, so I would guess a peace sign, maybe in rainbow.

I feel like it belongs to a podcast that it's both serious but also a bit funny at times.

It seems like it represents something larger than life like a person of value

Im a little bit confused as to the question - But I think this would represent a podcast about extraordinary humans doing different things in the world rather than living a typical life. The podcast would document a different person for each show

I would put a celtic cross

any social service agency.

I think the super humans needs to be more solid. The wavey aspect of it doesnt really speak super to me. I do like the tag line but i think the italics in unfiltered seems odd

i think it looks like a fitness type of imagery based on the name

Since the word super is here and we're talking about humans, certainly a logo indicating some sort of superhero is in order? I can't believe anything else would be appropriate.

This seems to be about a podcast where the hosts are extremely real to their audience and they are not shy about sharing their opinions on topics.

I think of a shield and crest, similar to superman but obviously not the same. A shield means that the person can protect themselves and other.

I imagine people doing kind things. Like heroes and capes. Or people smiling.

I feel like something that deals with superheroes since that is what comes to me reading the name

People who can do extraordinary things.

Maybe superhero stuff so a cape or a mask.

I feel like i think of people who have extra talent at things, like lebron james.

Superhumans makes me think of Superman, so the S.

I’m thinking stylized human brain, numerical equations, pencils, etc. pics of things that imply thinking or the human brain.

That it is meant for humans.

Title of a comic book

I believe the imagery it stirs up is either a show about people with extraordinary abilities or something political about super liberal people.

The imagery should have something to do with evolution, like a person aura radiating out from another person. And the tagline should fit this too, like "Darwin gone haywire" or something along those lines. I do like Humanity unfiltered.

I believe this is a health care group and the font size is the most compelling portion of the logo that should not be changed. The red and black text below should probably be modified to a less common font. Not everything has to be in the standard Times New Roman.

To me, the logo has a somewhat retro feel to it, kind of a 1960's or 1970's look to it. I think that maybe it represents going back to a time when things are more simple in some ways. I don't think it it has a negative connotation though, it has more of a sunny or groovy type of connotation.

It inspires people through amazing acts of humanity to do more and achieve more. I think the title of the logo is quite fitting.

I think a peace sign or something along the lines of two hands coming together would convey the idea

This makes me think of a small person icon with a cape doing something funny. Maybe they have peace sign or are sticking their tongue out

Imagery that would "fit" this would include graphics of Superman, body-builders, Nobel prize winners, Presidents, soldiers, professional athletes. Symbols could include Superman's cape, a prominent trophy (think the Stanley Cup), Cartoon characters (e.g., super-heroes). Now, having said that, I also think you could use the "opposite" of these effectively too. You could have an image of a mother with a handful of rambunctious children, an "ordinary" UPS driver, a blood donor. The unfiltered word could tell me the podcast is about heroic people who may be overlooked b/c they don't get the attention of our culture's publicity machine.

I think of mutants or super heroes when I see this logo.

If it’s called super humans and tagged with humanity what about flexing arms of different colors or the classic handshake with different colors

i think look like a clothes logo

A Superman logo fits because it is more realistic and visually appealing.

I think a group of people holding hands together in a circle would make a great imagery of being "Superhumans" or humanity.

Perhaps an image of a cape to represent super hero’s.

I would imagine some sort of Comic book and super hero play on words or imaginary. This image looks like it's from a Hippy fan and doesn't really work with the title. It looks like a Ben & Jerrys font.

I think the imagery calls for something expansive and complex like a galaxy or an artistic representation of the bonds between molecules or something equally 'nano' sized. The name and tagline represents us as a people and should equally encapsulate our variability and variety. It is no good pigeonholing your symbolism into standard or restricted formats. Stylized imagery is also good because it goes beyond realism and the limitations brought about by sticking with what is visually represented in the world.

I think a conglomeration of images on a cape would be appropiate, including various emergency personell insignias, sometime to symbolize teachers (an apple on books), etc., stemming from the word "Humanity."

The huge wording of Superhumans draws the attention right away. The word unfiltered make a person want to see what it is about.

I believe a tie dye color scheme would fit this logo very well.

People doing outdoorsy and having crazy fun times.

A diamond. It's both evocative of Superman (while not being trademark infringing) and also has long symbolized the best of something.

I like the font choice for Superhumans it makes you think about what your looking at

Health care workers on the front line of the corona virus pandemic.they are superhuman to me which i equate to heroes and health care workers are definitely heroes for do what they do during these times

A superman symbol. It symbolizes being "something more than" human for many people, even young children. I would make a play on that, maybe with different coloring. Or I would use the symbol of a person (a human stick figure) with ropes falling off of them, as in nothing holds back humans. Both stay in the theme.

characteristics that belong uniquely to human beings, such as kindness, mercy and sympathy. An example of humanity is all the people in the world. Treating others with kindness

The super humans made me think of Scooby Doo.

A person with really big muscles, standing in a heroic pose. Or an outline of a crowd of people wearing capes, so we know it's not just about 1 person and ties in the sense of humanity and community.

This reminds of the 70s and hippies.

A bunch of silhouettes of people around the name would look great and would suggest that there is power in numbers, or a collective feeling of community.

I think is about the BLM movement. Maybe is a charity.

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AI analysis (sample data)

Unearth more insights with a detailed poll report, discovering what respondents liked, disliked, and what to do next.

Survey Analysis

Winning Option: Characteristics and Appeal

  • Option B emerged as the preferred brand packaging design, securing 12 out of 15 votes. Respondents frequently highlighted its aesthetic appeal, emphasizing the luxurious and high-quality impression it conveys. The ability to stack packages was a notable practical advantage mentioned by participants.
  • Several respondents appreciated the monochrome color scheme of Option B, which they found less overwhelming compared to more colorful designs. This preference for simplicity suggests that minimalistic designs may resonate well with this group.
  • Additionally, environmental considerations played a role in favoring Option B; some participants noted its reduced plastic usage and recyclability as attractive features.

Key Topics Across Options

  1. Aesthetic Appeal: Across both options, aesthetics were crucial in influencing preferences. Participants often referred to colors and overall design quality when justifying their choices.

  2. Environmental Concerns: Both options had respondents who valued environmentally friendly aspects of packaging. However, while Option A was praised for being reusable and eco-friendly by some, others perceived Option B’s reduced plastic use as more sustainable.

  3. Practicality: Practical elements such as ease of stacking (Option B) or suitability for travel (Option B) were significant factors in decision-making processes.

Hypotheses for Further Testing

  • Investigate whether minimalistic designs consistently outperform colorful ones across different demographic groups or product categories.

  • Explore if environmental messaging on packaging significantly influences consumer preference when compared with other attributes like luxury perception or practicality.

  • Assess how important stacking capability is relative to other functional benefits in various contexts such as home storage versus travel convenience.

These hypotheses can guide further research into understanding deeper consumer motivations behind packaging preferences observed in this survey context.

AI themes (sample data)

Learn what respondents like and dislike about your poll based on sentiments analyzed by our AI.
A

Likes (sample data)

  • Sleek and modern design
  • Large ear cup sizes for comfort
  • Minimalist and streamlined look

Dislikes (sample data)

  • Lack of unique features or standout elements
  • White color may get dirty easily
  • Not as much cushioning as other options
B

Likes (sample data)

  • (Note: There were no positive mentions specific to Option B in the provided survey answers)

Dislikes (sample data)

  • (Note: There were no negative mentions specific to Option B in the provided survey answers)
C

Likes (sample data)

  • Unique and stylish metallic grating design
  • Sturdy and flexible build
  • 'Cool' aesthetic appeal

Dislikes (sample data)

  • 'Weird' or unpleasant cone shape for earmuffs
  • 'Odd' overall appearance with metallic accents
  • (Note: Third negative mention not available from provided survey answers)
D

Likes (sample data)

  • Comfortable and sturdy design
  • Aesthetic appeal, including color options
  • Familiarity with the brand's quality

Dislikes (sample data)

  • Negative perception of the brand logo
  • Smaller ear size perceived as less comfortable
  • Design not preferred compared to others
E

Likes (sample data)

  • Sleek, modern, and professional look
  • Comfortable fit with larger ear sections that cup the ears well
  • Minimalist and clean black aesthetic

Dislikes (sample data)

  • 'Flat' appearance perceived as less comfortable by some
  • 'Bulky' design disliked by a few respondents
  • Narrower piece near headband' not appealing to all users
F

Likes (sample data)

  • 'Cushiony padding' for comfort over long periods of use
  • 'Solid build' making it durable and secure on the head/ears
  • Preferred neutral colors like black for headphones

Dislikes (sample data)

  • 'Large ear covering' may be too big for some users’ preferences
  • 'Separation of controls/buttons' not liked by everyone
  • 'Chrome accent rings on headband' not appealing to all respondents
G

Likes (sample data)

  • Design perceived as high quality and appealing
  • Liked the color, especially the blue
  • Thin padding was appreciated

Dislikes (sample data)

  • Looked flimsy to some respondents
  • Perceived as less sturdy compared to other options
  • Color preference for white or black over blue
H

Likes (sample data)

  • Modern and high-quality appearance with a white design
  • Comfortable padding on headband and ears
  • Sleek and neutral look preferred by many

Dislikes (sample data)

  • 'White' color seen as prone to getting dirty easily
  • 'Large ear cups' might be problematic for glasses wearers over long periods of use
  • 'Sturdy design' could be considered bulky by some users