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Head-to-head

Poll complete
50 people answered in 13 minutes.
50 US-based respondentsJanuary 12, 2015Public
January 12, 2015Public

Q: Which name do you prefer for a brand that sells mental and physical enhancement supplements - vitamins for mental clarity, immune system function, etc.? What you do and don't like about each option would be much appreciated!

Head-to-head poll

2nd place
A option image
A
18 votes

36%
PickFu winner
B option image
B
32 votes

64%

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Response flags
0
A
18 responses
A

like this name better

A

A positive name. Sounds like something you take that will lift you up and get you going. Love it.

A

Sounds more modern and professional.

A

it makes more sense and is easy to understand

A

I chose 'Get Up,' because Vim is entirely foreign to me as a company name/product name. Get Up makes me think of the things I may be able to achieve with this product.

A

I think this option sounds better. It seems more organic and fitness oriented. The other option seems more chemical sounding.

A

option a because it pops out at you and option b sounds bland not very catchy

A

It sounds more exciting and less like a lab experiment

A

This one has an appealing font and name.

A

Get Up sounds active, like after using their products I'll have lots of energy. Vim sounds like something your grandpa used to say ("vim and vigor"). Ugh, no thank you.

A

I think Getup Labs explains the idea a little more clearly, VIM kind of leaves me wondering what that means.

A

just a neater sounding name

A

This name stands out more.

A

It is more intense sounding.

A

GetUp describes exactly what we are all looking for because it's what most of us have to tell ourselves daily. This title implies 'help' with that!

A

Catchier name, easier to remember.

A

sounds more direct

B
32 responses
B

cleaner look and name.

B

Catchier name, and more appropriate for the product. I strongly favor VimLabs. Rolls off the tongue better too.

B

The other option sounds suggestive

B

It looks better!

B

IT SOUNDS MORE PROFESSIONAL

B

I like VIm better because it makes it sounds like vitamins for everyone. GET UP labs seems like for people that are working out or something like that.

B

Other name is really dumb. This one sounds decent.

B

It sounds more professional.

B

Option A seem more like a demand.

B

GetUp sounds like an erection medicine.

B

GETUP LABS sounds embarrassing

B

Option B gives a little bit of the idea that it sells vitamins option A could be almost anything

B

This sounds like it might have to do with vitamins. The other would lead me to believe it was a male enhancement product.

B

It's less forced as GETUP labs, also GETUP labs sounds gimmicky.

B

I don't like the title GETUP LABS. VimLabs sounds better.

B

Get up is bad

B

GetUp sounds like a male enhancement thing.

B

I kind of like like Vimlabs but I'm not sure everyone knows what vim means

B

If the "enhancement" were purely male for e.d., then I'd go with A. If it is more inclusive, then I like B more.

B

Well first off option B just sounds far more professional. Option A sounds far too vague. It sounds almost like a wake up call service with a name like that.

B

I like B over A because B sounds more like the company you are describing, while A sounds like it could be any company.

B

I use and purchase a lot of smart drugs/supplements. There are a lot of shady places VimLabs name seems to give me less a feeling of that.

B

GETUP Labs is a bit too erectile dysfunction sounding. I'm not crazy about Vim either. Vim is an "olde timey" word somehow. There must be something catchier and more appropriate.

B

The name seems familiar with other vitamins.

B

The logo looks better than Option A

B

GetUp Labs sounds too risque. It has sexual connotations. On the other hand, VimLabs sounds a bit archaic. Don't really like either one.

B

I like both names, Option A could be confused with a viagra substitute, but both names imply action, movement and energy

B

Option A sounds like a wannabe 'blue pill'. I guess B is trying for the vim and vigor approach.

B

I prefer VimLabs it sound more like a supplement company and sound more professional. The Getup Labs sound like it is a company that make viagara it sound too sexual.

B

B sounds better, more intellectual, more scientific. I think people will like that better. A sounds low brow to me.

B

Vim labs Has a more professional sound to it while Get Up Labs sounds like a passing fad.

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AI analysis (sample data)

Unearth more insights with a detailed poll report, discovering what respondents liked, disliked, and what to do next.

Survey Analysis

Winning Option: Characteristics and Appeal

  • Option B emerged as the preferred brand packaging design, securing 12 out of 15 votes. Respondents frequently highlighted its aesthetic appeal, emphasizing the luxurious and high-quality impression it conveys. The ability to stack packages was a notable practical advantage mentioned by participants.
  • Several respondents appreciated the monochrome color scheme of Option B, which they found less overwhelming compared to more colorful designs. This preference for simplicity suggests that minimalistic designs may resonate well with this group.
  • Additionally, environmental considerations played a role in favoring Option B; some participants noted its reduced plastic usage and recyclability as attractive features.

Key Topics Across Options

  1. Aesthetic Appeal: Across both options, aesthetics were crucial in influencing preferences. Participants often referred to colors and overall design quality when justifying their choices.

  2. Environmental Concerns: Both options had respondents who valued environmentally friendly aspects of packaging. However, while Option A was praised for being reusable and eco-friendly by some, others perceived Option B’s reduced plastic use as more sustainable.

  3. Practicality: Practical elements such as ease of stacking (Option B) or suitability for travel (Option B) were significant factors in decision-making processes.

Hypotheses for Further Testing

  • Investigate whether minimalistic designs consistently outperform colorful ones across different demographic groups or product categories.

  • Explore if environmental messaging on packaging significantly influences consumer preference when compared with other attributes like luxury perception or practicality.

  • Assess how important stacking capability is relative to other functional benefits in various contexts such as home storage versus travel convenience.

These hypotheses can guide further research into understanding deeper consumer motivations behind packaging preferences observed in this survey context.

AI themes (sample data)

Learn what respondents like and dislike about your poll based on sentiments analyzed by our AI.
A

Likes (sample data)

  • Sleek and modern design
  • Large ear cup sizes for comfort
  • Minimalist and streamlined look

Dislikes (sample data)

  • Lack of unique features or standout elements
  • White color may get dirty easily
  • Not as much cushioning as other options
B

Likes (sample data)

  • (Note: There were no positive mentions specific to Option B in the provided survey answers)

Dislikes (sample data)

  • (Note: There were no negative mentions specific to Option B in the provided survey answers)
C

Likes (sample data)

  • Unique and stylish metallic grating design
  • Sturdy and flexible build
  • 'Cool' aesthetic appeal

Dislikes (sample data)

  • 'Weird' or unpleasant cone shape for earmuffs
  • 'Odd' overall appearance with metallic accents
  • (Note: Third negative mention not available from provided survey answers)
D

Likes (sample data)

  • Comfortable and sturdy design
  • Aesthetic appeal, including color options
  • Familiarity with the brand's quality

Dislikes (sample data)

  • Negative perception of the brand logo
  • Smaller ear size perceived as less comfortable
  • Design not preferred compared to others
E

Likes (sample data)

  • Sleek, modern, and professional look
  • Comfortable fit with larger ear sections that cup the ears well
  • Minimalist and clean black aesthetic

Dislikes (sample data)

  • 'Flat' appearance perceived as less comfortable by some
  • 'Bulky' design disliked by a few respondents
  • Narrower piece near headband' not appealing to all users
F

Likes (sample data)

  • 'Cushiony padding' for comfort over long periods of use
  • 'Solid build' making it durable and secure on the head/ears
  • Preferred neutral colors like black for headphones

Dislikes (sample data)

  • 'Large ear covering' may be too big for some users’ preferences
  • 'Separation of controls/buttons' not liked by everyone
  • 'Chrome accent rings on headband' not appealing to all respondents
G

Likes (sample data)

  • Design perceived as high quality and appealing
  • Liked the color, especially the blue
  • Thin padding was appreciated

Dislikes (sample data)

  • Looked flimsy to some respondents
  • Perceived as less sturdy compared to other options
  • Color preference for white or black over blue
H

Likes (sample data)

  • Modern and high-quality appearance with a white design
  • Comfortable padding on headband and ears
  • Sleek and neutral look preferred by many

Dislikes (sample data)

  • 'White' color seen as prone to getting dirty easily
  • 'Large ear cups' might be problematic for glasses wearers over long periods of use
  • 'Sturdy design' could be considered bulky by some users