Test marketing poll

50 Respondents General Population

This is a completed test marketing poll published on Jan 12, 2015.

The entrepreneur received 50 unbiased responses (votes & explanations) from the general population in about 13 minutes.

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Which name do you prefer for a brand that sells mental and physical enhancement supplements - vitamins for mental clarity, immune system function, etc.? What you do and don't like about each option would be much appreciated!

Option B

0af2c8757e2facac6cd26cb862d5793d4f0e1b9e


32/50 votes

Full Poll Results

Published Jan 12, 2015
Public

Which name do you prefer for a brand that sells mental and physical enhancement supplements - vitamins for mental clarity, immune system function, etc.? What you do and don't like about each option would be much appreciated!

50 Respondents General Population

Option A

096a298eea83f85dc26e138be9dec8adf4ddf95b


18 votes
Option B

0af2c8757e2facac6cd26cb862d5793d4f0e1b9e


32 votes

Responses

Responses to Option A
1
like this name better
2
A positive name. Sounds like something you take that will lift you up and get you going. Love it.
3
Sounds more modern and professional.
4
it makes more sense and is easy to understand
5
I chose 'Get Up,' because Vim is entirely foreign to me as a company name/product name. Get Up makes me think of the things I may be able to achieve with this product.
6
I think this option sounds better. It seems more organic and fitness oriented. The other option seems more chemical sounding.
7
option a because it pops out at you and option b sounds bland not very catchy
8
It sounds more exciting and less like a lab experiment
9
Flows better
10
This one has an appealing font and name.
11
Get Up sounds active, like after using their products I'll have lots of energy. Vim sounds like something your grandpa used to say ("vim and vigor"). Ugh, no thank you.
12
I think Getup Labs explains the idea a little more clearly, VIM kind of leaves me wondering what that means.
13
just a neater sounding name
14
This name stands out more.
15
It is more intense sounding.
16
GetUp describes exactly what we are all looking for because it's what most of us have to tell ourselves daily. This title implies 'help' with that!
17
Catchier name, easier to remember.
18
sounds more direct
Responses to Option B
1
Sounds good
2
cleaner look and name.
3
Catchier name, and more appropriate for the product. I strongly favor VimLabs. Rolls off the tongue better too.
4
The other option sounds suggestive
5
It looks better!
6
IT SOUNDS MORE PROFESSIONAL
7
I like VIm better because it makes it sounds like vitamins for everyone. GET UP labs seems like for people that are working out or something like that.
8
Other name is really dumb. This one sounds decent.
9
It sounds more professional.
10
Option A seem more like a demand.
11
GetUp sounds like an erection medicine.
12
GETUP LABS sounds embarrassing
13
Option B gives a little bit of the idea that it sells vitamins option A could be almost anything
14
This sounds like it might have to do with vitamins. The other would lead me to believe it was a male enhancement product.
15
It's less forced as GETUP labs, also GETUP labs sounds gimmicky.
16
I don't like the title GETUP LABS. VimLabs sounds better.
17
Get up is bad
18
GetUp sounds like a male enhancement thing.
19
I kind of like like Vimlabs but I'm not sure everyone knows what vim means
20
If the "enhancement" were purely male for e.d., then I'd go with A. If it is more inclusive, then I like B more.
21
Well first off option B just sounds far more professional. Option A sounds far too vague. It sounds almost like a wake up call service with a name like that.
22
I like B over A because B sounds more like the company you are describing, while A sounds like it could be any company.
23
I use and purchase a lot of smart drugs/supplements. There are a lot of shady places VimLabs name seems to give me less a feeling of that.
24
GETUP Labs is a bit too erectile dysfunction sounding. I'm not crazy about Vim either. Vim is an "olde timey" word somehow. There must be something catchier and more appropriate.
25
The name seems familiar with other vitamins.
26
The logo looks better than Option A
27
GetUp Labs sounds too risque. It has sexual connotations. On the other hand, VimLabs sounds a bit archaic. Don't really like either one.
28
I like both names, Option A could be confused with a viagra substitute, but both names imply action, movement and energy
29
Option A sounds like a wannabe 'blue pill'. I guess B is trying for the vim and vigor approach.
30
I prefer VimLabs it sound more like a supplement company and sound more professional. The Getup Labs sound like it is a company that make viagara it sound too sexual.
31
B sounds better, more intellectual, more scientific. I think people will like that better. A sounds low brow to me.
32
Vim labs Has a more professional sound to it while Get Up Labs sounds like a passing fad.

Demographics

Gender
Male (0%)
TraitPercentage
Male (0%)0
Female (0%)0
Age
3-17 (0%)
TraitPercentage
3-17 (0%)0
18-34 (0%)0
35-49 (0%)0
50-64 (0%)0
65+ (0%)0
Income
$0-30k (0%)
TraitPercentage
$0-30k (0%)0
$30-60k (0%)0
$60-100k (0%)0
$100k+ (0%)0
Ethnicity
White (0%)
TraitPercentage
White (0%)0
Black (0%)0
Asian (0%)0
Hispanic (0%)0
Other (0%)0
Education
High School (0%)
TraitPercentage
High School (0%)0
College (0%)0
Grad School (0%)0
Gender for Option A
Male (0%)
TraitPercentage
Male (0%)0
Female (0%)0
Gender for Option B
Male (0%)
TraitPercentage
Male (0%)0
Female (0%)0
Age for Option A
3-17 (0%)
TraitPercentage
3-17 (0%)0
18-34 (0%)0
35-49 (0%)0
50-64 (0%)0
65+ (0%)0
Age for Option B
3-17 (0%)
TraitPercentage
3-17 (0%)0
18-34 (0%)0
35-49 (0%)0
50-64 (0%)0
65+ (0%)0
Income for Option A
$0-30k (0%)
TraitPercentage
$0-30k (0%)0
$30-60k (0%)0
$60-100k (0%)0
$100k+ (0%)0
Income for Option B
$0-30k (0%)
TraitPercentage
$0-30k (0%)0
$30-60k (0%)0
$60-100k (0%)0
$100k+ (0%)0
Ethnicity for Option A
White (0%)
TraitPercentage
White (0%)0
Black (0%)0
Asian (0%)0
Hispanic (0%)0
Other (0%)0
Ethnicity for Option B
White (0%)
TraitPercentage
White (0%)0
Black (0%)0
Asian (0%)0
Hispanic (0%)0
Other (0%)0
Education for Option A
High School (0%)
TraitPercentage
High School (0%)0
College (0%)0
Grad School (0%)0
Education for Option B
High School (0%)
TraitPercentage
High School (0%)0
College (0%)0
Grad School (0%)0

A

Votes by demographic segment

B


Gender
40%
Male (25)
60%
32%
Female (25)
68%

Age
0%
3-17 (1)
100%
35%
18-34 (28)
64%
46%
35-49 (13)
53%
25%
50-64 (8)
75%
-
65+ (None)
-

Income
30%
$0-30k (30)
70%
41%
$30-60k (17)
58%
50%
$60-100k (2)
50%
100%
$100k+ (1)
0%

Ethnicity
41%
White (39)
58%
50%
Black (2)
50%
16%
Asian (6)
83%
0%
Hispanic (2)
100%
0%
Other (1)
100%

Education
40%
High School (15)
60%
26%
College (30)
73%
80%
Grad School (5)
20%
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