LOOKS BETTER

black is better

I like the color scheme

better contrast

The gold and black make the game look more exciting and makes me feel the graphics will be good.

It looks more intense with the black background.

Option A looks super cool

I thought the overall picture was better

the black background stands out more and catches the eye quicker

The darker color is more eye-catching

The black theme somehow looks less generic.

Option A, option B is too likely to just blend in with my email.

The black background makes it look more awesomely fun and draws attention to the free gold

The color, Font and pictures jump out more in A Then B. The pictures are sharper.

Seems more contemporary.

I like how the icons stand out on a black background

The black background makes the graphics pop more and catch my eye easier.

It's easier on the eyes to read and looks more appealing.

I like the darker background.

The dark background is better

i like the dark look

I like the black background. the gold pops out at you more.

I like black background color in ads

The black background brings out the pictures in option a

Personally I like option A better because the black color in the attachment gives more depth to the overall look.

I like it

dark background

The all black stands out better as opposed to the half tan, half white one

I like the dark background better - it makes the graphics pop out more.

I like the black background better

I think the black background is most striking.

BLACK SEEMS MORE DRAMATIC, EYE-CATCHING

Looks like its part of a bigger webpage and I'd be more likely to explore areas of the site

The black background makes it stand out better.

The black background makes the pictures stick out more. They look more exciting.

the lighter background was more appealing

I prefer black

dark looks better than white

Black background POPS more. White blends in with my background and is easily ignored.

I think this one is easier to read on a black background.

Option A stands out more

The black makes the action pictures stand out.

The black is better.

I prefer the dark background.

I like the black background so much better. Much easier to read and the words pop much more.

Option A's graphics are more detailed, and that is important to me when playing online games. I would install and play A.

The darker one draws me to an action game.

None more black.

Looks like more action

It's more eye-catching with the dark background, I would be more likely to pay attention to it.

Still looks better

It's a better colour scheme

It's easier to see; the images are brighter and more clear cut.

the black background stands out more to me

Prefer black, looks cleaner.

The black background is easier on the eyes.

Less drastic.

I like the black backdrop

I think that the black looks better than the messy background.

It's a cleaner look.

I like the lighter background color so the picture stands out more

I like the sandy gradient - looks very nice.

Prefer the light background.

The white background looks more attractive because of the way it gradually fades into it. The black background could work if there was a fade and not an immediate jump. In my opinion of course.

I like the lighter background better, it's easier to see the screenshots.

Option A with the black background looks too much like the spam and virus advertisements I've seen.

i prefer this one the background is lighter and easier to see and view

The black background color looks better and makes it pop out

The black background overshadows the graphics and the text is a little hard to read.

The green background seems more war like.

with basically the same information B is more more appealing to the eye and easier to red.

Easier to read.

i think my choice stands out more

Option B is easier to see and read than the dark colored background

The black is too dark, it makes you feel like it's not exciting enough.

The color draws you down the page as it lightens. You move through the separate frames better and have less eye strain due to the lesser contrast

the black background drowns out some of the attractions

better graphics, even in background, makes it feel like a better game

The top in middle blend well. The bottom part with the gold looks tacky though.

It's easier to read and looks very light and refreshing rather than dark and dreary.

i like B because it has a nice mellow background

I like the background color better

better color scheme overall

Looks a little more gritty than the black background. Reminds me more of military action.

The black background in Choice A is too overbearing in comparison.

The color gives it a more military theme.

option a looks too much like a normal ad which is easy to tune out.

I like the camo-colored background more.

The lighter background is more appealing than the black one.

The white template seemed to attract my eyes quicker.

background to dark on option a doesent stand out

Think it looks better in white.

It was easier to see/read.

I think the lighter colors work better as it makes the ad pop more.

The background makes the actual content "pop"a bit more.

Just looks a little better.

color scheme is more consistent

camo looks better

White = more open and inviting. I think of dark for fantasy games.

More color