Test marketing poll

50 Respondents General Population

This is a completed test marketing poll published on Jan 21, 2015.

The customer received 50 unbiased responses (votes & explanations) from the general population in about 15 minutes.

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Of these two styles of "Cancel", which seems safest and easiest to use?

Option A

9ec142d4aa71d3090afbd536745edd254e6124c3


27/50 votes

Full Poll Results

Published Jan 21, 2015
Public

Of these two styles of "Cancel", which seems safest and easiest to use?

50 Respondents General Population

Option A

9ec142d4aa71d3090afbd536745edd254e6124c3


27 votes
Option B

0d51b2dcf33bf741f6a002ae91ffcb43771c85e2


23 votes

Responses

Responses to Option A
1
The consistency of the bubbles if more appealing and easy to see.
2
The style matches the other buttons.
3
Looks more like a button and easier to see as a choice
4
All the buttons are the same.
5
The button style makes it flow better with the page style
6
This style fits with the other options in this particular case.
7
It fits with the theme of the other buttons
8
Option A stands out more. Maybe some color or bold on it as well would make it stand out even better.
9
seems to flow with the design
10
The button in Option A is easier to see versus the "hyperlink" in Option B.
11
It matches better
12
The button style since it looks more like the previous and next.
13
A flows with the page better and has a more "safe" feel to it. Option B really jumps out at you.
14
It looks more consistent with the other buttons.
15
I would choose A because having a button to click is better then a simple word for me.
16
easy to see/use hard to overlook
17
The button is easier to select with my fingers.
18
Boxed it is more obvious and stylish too.
19
Seems intentionally designed.
20
I think option A because it shows as a button and not what could possibly just be an accidental hyperlink
21
I prefer this option more.
22
it's more clear and looks easier to press.
23
better layout and easier to deal with.
24
Bigger is better.
25
The button is bigger and has a better look with the rest of the interface.
26
It's more similar to the other buttons.
27
Stands out more
Responses to Option B
1
less likely to accidentally click cancel
2
Makes it obvious it's different from the other buttons/choices.
3
More likely to NOT hit it by mistake.
4
the word cancel is in a different font/color than the other 2 buttons so it is easier to read and see
5
It stands out from the previous and next button, so it won't be accidentally clicked as easily.
6
makes it more different
7
The solid underline in Option B helps it stand out more from the other buttons.
8
The button is a lot more noticeable than the simple underlined text.
9
looks better
10
looks easier to click on
11
didn't see any difference
12
the link makes it easier to spot
13
Neither seems any "safer" to use personally. I will choose option B. because of the clear contrast between the tabs next and previous. Might enlarge the font size on this cancel.
14
I don't know if either seems "safer", but I like that B has the cancel in a different style than the buttons on the right, so it's easier to see and click on, if needed.
15
Sounds good
16
I prefer the word cancel in bold which makes it distinct. The other choice had bold and previous in the same type so it would be easy to confuse and hit the wrong one.
17
Doesn't look like the "previous button" at all, and stands out in nice stark contrast blue
18
Easier to spot
19
I think option B is better because while still a clear option and easy to see, would be less easy to accidentally click.
20
I prefer the style of 'Cancel' where it's underlined in blue-- I think this allows for greater visual difference between 'Cancel' and the other two buttons. As a user, I would feel more likely to notice it if it were underlined in blue.
21
The choice is highlighted in blue and thus a link to "cancel". Psychologically it just seems more logical/easier to click.
22
More distinct.
23
I'll go with B because "Cancel" is definitely different than the other buttons. It stands out better.

Demographics

Gender
Male (0%)
TraitPercentage
Male (0%)0
Female (0%)0
Age
3-17 (0%)
TraitPercentage
3-17 (0%)0
18-34 (0%)0
35-49 (0%)0
50-64 (0%)0
65+ (0%)0
Income
$0-30k (0%)
TraitPercentage
$0-30k (0%)0
$30-60k (0%)0
$60-100k (0%)0
$100k+ (0%)0
Ethnicity
White (0%)
TraitPercentage
White (0%)0
Black (0%)0
Asian (0%)0
Hispanic (0%)0
Other (0%)0
Education
High School (0%)
TraitPercentage
High School (0%)0
College (0%)0
Grad School (0%)0
Gender for Option A
Male (0%)
TraitPercentage
Male (0%)0
Female (0%)0
Gender for Option B
Male (0%)
TraitPercentage
Male (0%)0
Female (0%)0
Age for Option A
3-17 (0%)
TraitPercentage
3-17 (0%)0
18-34 (0%)0
35-49 (0%)0
50-64 (0%)0
65+ (0%)0
Age for Option B
3-17 (0%)
TraitPercentage
3-17 (0%)0
18-34 (0%)0
35-49 (0%)0
50-64 (0%)0
65+ (0%)0
Income for Option A
$0-30k (0%)
TraitPercentage
$0-30k (0%)0
$30-60k (0%)0
$60-100k (0%)0
$100k+ (0%)0
Income for Option B
$0-30k (0%)
TraitPercentage
$0-30k (0%)0
$30-60k (0%)0
$60-100k (0%)0
$100k+ (0%)0
Ethnicity for Option A
White (0%)
TraitPercentage
White (0%)0
Black (0%)0
Asian (0%)0
Hispanic (0%)0
Other (0%)0
Ethnicity for Option B
White (0%)
TraitPercentage
White (0%)0
Black (0%)0
Asian (0%)0
Hispanic (0%)0
Other (0%)0
Education for Option A
High School (0%)
TraitPercentage
High School (0%)0
College (0%)0
Grad School (0%)0
Education for Option B
High School (0%)
TraitPercentage
High School (0%)0
College (0%)0
Grad School (0%)0

A

Votes by demographic segment

B


Gender
52%
Male (21)
47%
55%
Female (29)
44%

Age
-
3-17 (None)
-
62%
18-34 (27)
37%
53%
35-49 (15)
46%
25%
50-64 (8)
75%
-
65+ (None)
-

Income
53%
$0-30k (26)
46%
55%
$30-60k (18)
44%
40%
$60-100k (5)
60%
100%
$100k+ (1)
0%

Ethnicity
56%
White (44)
43%
0%
Black (2)
100%
33%
Asian (3)
66%
100%
Hispanic (1)
0%
-
Other (None)
-

Education
70%
High School (10)
30%
50%
College (34)
50%
50%
Grad School (6)
50%
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