Test marketing poll

100 Respondents Male 18-34 35-49

This is a completed test marketing poll published on Feb 20, 2016.

The customer received 100 unbiased responses (votes & explanations) from a targeted (Male, 18-34, 35-49) responder pool in about about 6 hours.

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Which logo design do you like for a street wear / clothing line named "The Beast"?

Option B

A71d3ab9e66f2dd9ef8acfbad6ee0979f7286c4e


58/100 votes

Full Poll Results

Published Feb 20, 2016
Public

Which logo design do you like for a street wear / clothing line named "The Beast"?

100 Respondents Male 18-34 35-49

Option A

Aba5530cf2353d24823b71496eb5d01fa252e6d4


42%
42 votes
Option B

A71d3ab9e66f2dd9ef8acfbad6ee0979f7286c4e


58%
58 votes

Responses

Responses to Option A
1
better without the text
2
it looks better
3
Simpler, cleaner
4
I like A's logo better but I really like the text that B has too.
5
looks more detailed
6
I prefer the detail of option A, while it remains a somewhat subtle logo.
7
This beast just looks a lot more menacing and hardcore than the other beast.
8
The logo is better but it's not gonna appeal outside a specific niche of people
9
I like A. I think the darker color and the fact that it is just a logo without the name adds to the power of the name. It kind of makes it so you have to know what it is to know what someone is wearing. I like that.
10
The red eyes in option B are overkill.
11
Having the title in the logo is kind of silly. Just the picture of the beast is enough.
12
Option A is very clean and sleek. I like this one a lot.
13
I prefer the more detailed sketch of the beast. It looks more intimidating.
14
More iconographic.
15
option A looks more streamlined and polished
16
the graphics are more interesting
17
Like the monotone color
18
I like the dark grey on black
19
like darker cloths
20
It's a cooler logo. I don't like the words included in B. Also, image a looks cleaner and more current.
21
I like A better because of the detail on the face but I would suggest that it doesn't have pupils, similar to B. I would probably have to see it again but I think it would look better like that.
22
Looks more fierce
23
The other option looks cheap and inexpensive, like some guy on Venice Beach drew it for five bucks.
24
I like the detail in A. Without the added detail the logo is too similar to the Minnesota Timberwolves.
25
It like Choice A because of the detail. Choice B looks like a sports team logo.
26
I've never been a fan of both an image and the words describing the brand. I also think A would be more appealing to a wider audience.
27
I like the dark background and no text.
28
the simplicity of option B is the way to go
29
A is just more rugged to me like a beast would want to look. B looks kinda cartoony so I prefer A.
30
I prefer Option A. Option B's design looks like an 8-bit video game model / animation design, which kind of strays away from the theme of being streetwear. I think the look of A works well and could be more iconic than B which looks simply like a wolf.
31
Option A is just a better looking wolf type thing.
32
more subtle
33
Understated, classier.
34
The face in this option is more intense and looks cooler.
35
The red eyes is waaaaaaay overkiled.
36
I like more minimalist logos, and choice A is definitely down that alley. That said, choice B is also a pretty good logo. I'd buy a t-shirt with choice A on it.
37
I like the logo better and you can eliminate useless descriptors like the beast.
38
While I honestly like both designs, I think Option A is better because it has finer lines for detail while Option B does not.
39
I like Option A better, but it is very hard to see with that dark background if you aren't looking straight on on some monitors.
40
I love the dark colored shirt with the beast face that 'pops'. And I like it when brands can use an image to represent themselves without having to spell it out.
41
It looks less silly
42
No need to spell it out
Responses to Option B
1
more appealing
2
Clearly, Choice A is entirely wrong for any sort of logo. The background is entirely too dark.
3
B is great! It almost brings to mind Transformers of all thing, if, you know, they weren't wusses comparative to the design. ;^)
4
I like the look of the wolf more
5
It is a lot clearer and easier to see.
6
I like the text
7
because it says the name
8
I like the red eyes better.
9
not too serious looking seems more appropriate for street wear
10
beast is good
11
The wolf's face just look goofy, weird, and scrunched up in option A
12
I like the wording with it
13
I like the eyes
14
significantly more hardcore
15
I don't usually prefer brand names on t-shirts, but the wolf in B is much better than in A so I'd have to make an exception.
16
i like the eyes
17
white background allows the greyish blue color of the face to stand out, A doesn't allow for that.
18
Having the name of the company on the logo will extend brand awareness versus a simple illustration with no name.
19
I like this logo because of the red, piecing eyes. I also like that the name of the brand is listed.
20
Not only does the wolf in this design look more modern, but it displays the brand name which is important.
21
Option B's logo looks better for men due to its angles and simplicity. The logo for Option A looks like a strange combination between fierce and feminine at the same time due to how the eyes curl upwards, almost like stylized eyelashes.
22
Cleaner design. Like the Touch of color and the contrast of the white as well.
23
This logo is bold and will attract customers. It would make an impression for a clothing line. The outline and font make the logo clear and concise.
24
A reminds me too much of the Minnesota Timberwolves logo
25
I like the drawing style of B better.
26
Although this logo leaves less to the imagination as far as labeling is concerned, I feel that the general public will not know firsthand what the wolf head represents. Most people are not familiar with this brand and to have the text missing I feel would be detrimental to the brand identification for others. Therefore I feel this logo with the head and text beneath it is preferred instead of solely a faint wolf head with no text at all.
27
The nose on Option A looks too much like a pig.
28
this looks more fierce with color.
29
This is much cleaner design than the other one. I did not like the gray background of option A
30
The beast seems urban, and Option B more closely reflects the growing trend of the merging of hip hop and anime culture, which would maximize profits.
31
More artistic logo
32
more appealing
33
The contrast of colors is better.
34
Option A looks too aggressive for me, so I probably would not wear it. While on the other hand Option A, looks better for a shirt/logo design.
35
looks more fierce and cooler
36
the logo design on the right is too hard to see with the dark background and the text on the left adds an important element
37
I like the simplicity
38
I like the angled shape on the first choice more.
39
Option B looks both cartoonish and tough at the same time and is a little more unique than Option A.
40
It looks better and is more appealing.
41
I like Option B more for a streetwear clothing line named The Beast because it is more detailed and eye catching.
42
Looks more appealing to me, the other option is actually scaring.
43
I would prefer B because it offers contrast colors on the logo
44
like it better with the name on it
45
I think this graphic is more pleasing to the eye. I like the lettering as well.
46
I like the design with the words to say the brand name better. The angular wolf logo is also more appealing to me overall.
47
Option B is a bit more clear as well as having "the beast" on the clothing.
48
seems more badass
49
I prefer the contrast of the white background and grey logo and lettering, it stand out better.
50
the wolf on image A is very ugly and kind of "down syndrome" looking
51
The other one is too dark
52
it looks meaner
53
A is too dark and hard to see so I choose B
54
The first option doesn't look profesional
55
I like the straight border lines in this logo.
56
The vector style of option B is a lot cleaner, and I think would look better on clothes that I would wear.
57
I like the more cartoony look.
58
Clean design that stands out.

Demographics

Gender
Male (0%)
TraitPercentage
Male (0%)0
Female (0%)0
Age
3-17 (0%)
TraitPercentage
3-17 (0%)0
18-34 (0%)0
35-49 (0%)0
50-64 (0%)0
65+ (0%)0
Income
$0-30k (0%)
TraitPercentage
$0-30k (0%)0
$30-60k (0%)0
$60-100k (0%)0
$100k+ (0%)0
Ethnicity
White (0%)
TraitPercentage
White (0%)0
Black (0%)0
Asian (0%)0
Hispanic (0%)0
Other (0%)0
Education
High School (0%)
TraitPercentage
High School (0%)0
College (0%)0
Grad School (0%)0
Gender for Option A
Male (0%)
TraitPercentage
Male (0%)0
Female (0%)0
Gender for Option B
Male (0%)
TraitPercentage
Male (0%)0
Female (0%)0
Age for Option A
3-17 (0%)
TraitPercentage
3-17 (0%)0
18-34 (0%)0
35-49 (0%)0
50-64 (0%)0
65+ (0%)0
Age for Option B
3-17 (0%)
TraitPercentage
3-17 (0%)0
18-34 (0%)0
35-49 (0%)0
50-64 (0%)0
65+ (0%)0
Income for Option A
$0-30k (0%)
TraitPercentage
$0-30k (0%)0
$30-60k (0%)0
$60-100k (0%)0
$100k+ (0%)0
Income for Option B
$0-30k (0%)
TraitPercentage
$0-30k (0%)0
$30-60k (0%)0
$60-100k (0%)0
$100k+ (0%)0
Ethnicity for Option A
White (0%)
TraitPercentage
White (0%)0
Black (0%)0
Asian (0%)0
Hispanic (0%)0
Other (0%)0
Ethnicity for Option B
White (0%)
TraitPercentage
White (0%)0
Black (0%)0
Asian (0%)0
Hispanic (0%)0
Other (0%)0
Education for Option A
High School (0%)
TraitPercentage
High School (0%)0
College (0%)0
Grad School (0%)0
Education for Option B
High School (0%)
TraitPercentage
High School (0%)0
College (0%)0
Grad School (0%)0

A

Votes by demographic segment

B


Gender
42%
Male (100)
57%
-
Female (None)
-

Age
-
3-17 (None)
-
48%
18-34 (70)
51%
26%
35-49 (30)
73%
-
50-64 (None)
-
-
65+ (None)
-

Income
40%
$0-30k (30)
60%
50%
$30-60k (42)
50%
27%
$60-100k (22)
72%
50%
$100k+ (6)
50%

Ethnicity
45%
White (83)
54%
-
Black (None)
-
23%
Asian (13)
76%
0%
Hispanic (3)
100%
100%
Other (1)
0%

Education
45%
High School (20)
55%
36%
College (65)
63%
60%
Grad School (15)
40%
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