Test marketing poll

50 Respondents Female $60-100k

This is a completed test marketing poll published on May 12, 2016.

The customer received 50 unbiased responses (votes & explanations) from a targeted (Female, $60-100k) responder pool in about about 2 hours.

Using PickFu, customers are able to uncover actionable data from a diverse set of respondents for as little as $20.

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Which logo do you prefer for an organic skincare range based 100% on plants sourced from small farmers?

Option A

841b05f18c16987035364e09a3c21b1ff824aec8


35/50 votes

Full Poll Results

Published May 12, 2016
Public

Which logo do you prefer for an organic skincare range based 100% on plants sourced from small farmers?

50 Respondents Female $60-100k

Option A

841b05f18c16987035364e09a3c21b1ff824aec8


35 votes
Option B

Ff37f486f5bddb5766eafe5ad4dc82a18e8b50a1


15 votes

Responses

Responses to Option A
1
The logo with the leaves suggests a closer connection with nature.
2
B looks like for a dr
3
I prefer the emblem design.
4
Over all, it appears more balanced and the flower speaks more to the product than the heart does.
5
The flower leaf is very pretty and looks more trustworthy.
6
It is more appealing to my eyes.
7
B kind of looks like an arrowhead and it makes me think of piercing the skin. The other design is more visually appealing to me.
8
The logo looks more plant like. It invokes feelings of nature.
9
I see more of a plant focus in this logo since the design looks like a flower. Option B can be anything and doesn't really tell me it's about plants.
10
More balanced and pleasing to the eye.
11
A is bigger and is more of an obvious plant design as opposed to B
12
It is simpler and less complicated, which for some reason translates to more pure. I also think it is more memorable and the elements don't compete as much with each other.
13
The leaf design implies nature
14
I like the flower better if since being farmed locally is one of the main selling points.
15
Bigger logo
16
For the B choice I can't tell if it is a heart or an upside down leaf. I like the clean look of the central picture in A.
17
The picture in choice A makes me think of plants. It feels like a mandala which I would equate with spiritual, natural, and exotic. Option B seems more juvenile, like an image I would see on a t-shirt in the juniors clothing section.
18
The leaf design looks more organic.
19
I like this one better.
20
Better design
21
A seems more authentic. Hearts tend to seem childlike to me.
22
I prefer option A because it looks more like a plant than option B. It also stood out as a more interesting design.
23
While the first logo looks simple, it is almost too simple. The second logo has more depth and feels like more effort was put into it, whether this is actually true or not. When it comes to skincare, I like feeling that I am buying something that also looks premium, which the first logo is not doing for me.
24
I think the middle design is prettier.
25
The image looks more like plants which invokes farming in my mind, but I am from the midwest.
26
This is a tough choice. I generally like simpler logos better, but I think the flower design stands out better.
27
I like it more because it looks more decorative and the other image, with the heart, looks too plain.
28
this one seems to fit the idea of the product more
29
The center logo looks more balanced. I do like the idea of a leaf for the other logo, but it just doesn't look as good.
30
Tough one because they are both actually very nice. I think I prefer the one with the bigger design in the middle though, so the flower. Less empty space. More pleasing to my eye.
31
Logo A is more plant like and attractive.
32
The design looks more "plant" like and plants are natural and natural is associated with being organic. A heart in the center just looks cheesy.
33
Option A is more attention grabbing.
34
The logo looks like a flower, which says "plant-based" more than Option B, which is probably supposed to be a leaf but doesn't really look like one that much.
35
It's close, but I prefer Option A because the center graphic fills the space better and because the shape subtly hints at the points of the compass (as well as leaves).
Responses to Option B
1
The heart is a good symbol.
2
The heart that's also shaped like a leaf speaks to what this product would be about - a natural plant based lotion that's good for you.
3
I like the heart shape, the other logo is a bit distracting.
4
The heart is more aesthetically appeasing.
5
the heart leaf fits in the logo space better and doesn't make it seem too busy
6
I like the heart in the middle. Makes it seem more honest.
7
The heart personalizes the message that the product is coming from an honest company
8
The picture of the leaf in the middle makes the logo appear more organic and plant directed. Additionally, the text appears more legible.
9
The use of an heart instead of a leaf is more unique, even though the design is simpler.
10
I like the heart.
11
I like the heart/leaf idea and how it is placed inside the circle. The other design is too distracting from the the text.
12
The logo looks more like a plant do I think of organic and it is simpler
13
I like the heart-shaped leaf. It is unique and appealing.
14
Although I like the A design, I feel that the leaf in design B brings a better idea of the company to mind. The leaf signals, to me, farms and plants, more than a flower. I feel that the leaf is more a symbol of natural and pure and organic. Whereas a flower (that lotus at least) brought to mind yoga and Buddhism.
15
I like the heart design; the other design is too complicated

Demographics

Gender
Male (0%)
TraitPercentage
Male (0%)0
Female (0%)0
Age
3-17 (0%)
TraitPercentage
3-17 (0%)0
18-34 (0%)0
35-49 (0%)0
50-64 (0%)0
65+ (0%)0
Income
$0-30k (0%)
TraitPercentage
$0-30k (0%)0
$30-60k (0%)0
$60-100k (0%)0
$100k+ (0%)0
Ethnicity
White (0%)
TraitPercentage
White (0%)0
Black (0%)0
Asian (0%)0
Hispanic (0%)0
Other (0%)0
Education
High School (0%)
TraitPercentage
High School (0%)0
College (0%)0
Grad School (0%)0
Gender for Option A
Male (0%)
TraitPercentage
Male (0%)0
Female (0%)0
Gender for Option B
Male (0%)
TraitPercentage
Male (0%)0
Female (0%)0
Age for Option A
3-17 (0%)
TraitPercentage
3-17 (0%)0
18-34 (0%)0
35-49 (0%)0
50-64 (0%)0
65+ (0%)0
Age for Option B
3-17 (0%)
TraitPercentage
3-17 (0%)0
18-34 (0%)0
35-49 (0%)0
50-64 (0%)0
65+ (0%)0
Income for Option A
$0-30k (0%)
TraitPercentage
$0-30k (0%)0
$30-60k (0%)0
$60-100k (0%)0
$100k+ (0%)0
Income for Option B
$0-30k (0%)
TraitPercentage
$0-30k (0%)0
$30-60k (0%)0
$60-100k (0%)0
$100k+ (0%)0
Ethnicity for Option A
White (0%)
TraitPercentage
White (0%)0
Black (0%)0
Asian (0%)0
Hispanic (0%)0
Other (0%)0
Ethnicity for Option B
White (0%)
TraitPercentage
White (0%)0
Black (0%)0
Asian (0%)0
Hispanic (0%)0
Other (0%)0
Education for Option A
High School (0%)
TraitPercentage
High School (0%)0
College (0%)0
Grad School (0%)0
Education for Option B
High School (0%)
TraitPercentage
High School (0%)0
College (0%)0
Grad School (0%)0

A

Votes by demographic segment

B


Gender
-
Male (None)
-
70%
Female (50)
30%

Age
-
3-17 (None)
-
68%
18-34 (16)
31%
69%
35-49 (23)
30%
66%
50-64 (9)
33%
100%
65+ (2)
0%

Income
-
$0-30k (None)
-
-
$30-60k (None)
-
71%
$60-100k (46)
28%
50%
$100k+ (4)
50%

Ethnicity
71%
White (38)
28%
60%
Black (5)
40%
75%
Asian (4)
25%
100%
Hispanic (1)
0%
50%
Other (2)
50%

Education
50%
High School (2)
50%
71%
College (35)
28%
69%
Grad School (13)
30%
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