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Click on this image set three times based on what catches your eye first, second, and third.
Audience:50 U.S.-based respondentsWomen
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50 Responses
the colors are vibrant
#1
The bright yellow hues of #1 and #2 caught my eye right away and I loved the energy and confidence of #3.
#2
I thought those three options popped out due to the blue colors.
#3
This one is natural. It would be healthier for me overall.
#4
I liked 1 because of the colorful minimal design, 2 because it's informative but still simple, and 3 because it's intriguing between the almonds and the "made in Texas" part.
#5
The first image caught my attention because it lists all the ingredients in the product. The second image caught my attention next because it highlighted the primary active ingredient and displayed the colors available for the product. The sixth image caught my attention last because it outlined the benefits of a non-active ingredient in the product.
#6
Bright colors are always eye-catching, especially when there is a whole rainbow of individual items curated into one image.
#7
I think the very first picture is the most attention grabbing to me because o love the visual.
#8
I prefer these advertisement images in this order because I find these images more attention grabbing and providing relevant and informative information.
#9
These three caught my attention right off the batThese three caught my attention right off the bat. And I really like the way the colors are displayed in the circle or a semi circle it keeps drawing my attention back to those images.
#10
I clicked on the beeswax because I really like honey. I clicked on the almonds because I really like almonds. I clicked on the picture of the lady applying the product because I thought it was interesting to see someone applying deodorant like that. The product looks like it is made with interesting ingredients and it also looks like it smells good as well.
#11
Actually, the honeycomb caught my eye first. This exercise is a little different than others I've completed, and I had to scroll up and down a lot to see everything. Therefore, clicking to see what I saw first was not really what I saw. Then, for click 3, it clicked where I did not intend. The couple looks nice. Then my third choice would have been the lady smelling the deodorant. We want to smell nice.
#12
The almonds definitely catch my eye. The woman in the picture looking fit and happy catches my eye. I also like the way the variety of scents are laid out.
#13
I like pink so I chose the pink packaging.
#14
First I need to know what product it is selling. Second it is important that the deodorant is safe for sensitive skin. Third, I'd be happy if the product contains vitamin E.
#15
I chose these image points because they were bright and colorful, grabbed my attention first, and made me become more interested.
#16
I like the image with the girl - it looks simple, and clean much like the product. I also like the images that tout the natural ingredients and the colorful labels.
#17
My number one choice stood out due to the colors and I was familiar with the ingredients listed. Color played a significant role in my other two choices as well. The layouts of all three are eye-catching.
#18
the first one, it was more all the different colors that caught my eye. the list of ingredients seems important. the third option is showing statistics that prove it's effective.
#19
1- the ingredients look really fresh and they instantly caught my eye, 2- the different colored tubes are eye catching and I like the colors, 3- the colors of the tubes are really pretty
#20
The first thing that I noticed were the three ingredients in the first image in the top left corner. The almond oil, magnesium oxide, and beeswax are all so brightly colored against the blue background so my eyes immediately went there. The second thing I noticed was the lady sniffing the deodorant. Her facial expression looked a little silly so I noticed that next. The third thing I noticed were the brightly colored deodorant packages, specifically the blue and pink ones.
#21
I like all the colors in the packaging.
#22
The word natural is bold and stands out in the center of the pics and this caught my eye right away. The picture of the girls underarm is annoying but was hard to ignore and while it would joy promote my buying the product is does make it more memorable. The third choice is also due to the wording highlighted on the brown background that makes it distinctive
#23
I like all the colors and the patterns.
#24
The areas I clicked were most interesting to me because of the photos used. That is where my attention was most drawn when I first looked at the set of pictures.
#25
I like knowing the ingredients.
#26
The list of ingredients is what gets my attention first. I also like the image of the different products and the third is the one saying it's gentle and natural.
#27
The fact that they s deodorant is made by f natural ingredients and that it is made in Texas means a lot to the customers. When jogging or working out this is a very important criteria, for one to buy this deoderdeo. Finally the image of the yound person holding the product really helps me understand what to expect. This should explain the reason behind the sequence of choices.
#28
It shows the stats
#29
I like the image of the couple which makes me think why I might need the product. I alos like the images which detail the naturalness of the product as well as the scents that I like.
#30
Seeing it is natural, the packaging being super cute and aluminum free, and that it's safe for sensitive skin are what caught my attention first.
#31
Colorful, stands out, tells me want the product does and what ingredients it contains. Shows the benefits.
#32
I like the natural ingredients and the pretty spectrum of colors. But PUMPKIN SPICE might be where it's at. Stop showing underarms. We all know what they look like.
#33
I think that my first click is the most engaging and dynamic photo in this set.
#34
Those are my favorite three... the woman not holding the MagsOl came in close 4th. I like the colors used and showing a pic of a couple during their hike or jog tells me that I won't smell up the place.
#35
1- the woman using the product caught my eye because she’s raising her arm. 2- this image is very colorful, so it caught my eye.3- this image is in the center and has the dark text on a light background, so it is easy to read and very clear.
#36
The young couple catches my eye first, they look like they are having fun. The woman applying deodorant catches my eye second, I didn't expect to see that, they same for the third one, the woman smelling the deodorant.
#37
This option is the one that caught my eye the most the colorful products were visually appealing
#38
Color, color, and color. My first choice was because the bottles are arranged in a star pattern, and apparently my brain thought that was pretty neat. The second one was also about the colorful bottles. Since they are up close and facing upright, they were second place instead of my third choice, which was third place because the bottles are facing sideways and the spoon takes away some of the attention from the bottles. If I had to pick a fourth, I would pick the last photo, because I like statistics, granted they are actually true.
#39
I like how it shows active people using it and provides odor protection. I like the lady using it . It is safe for sensitive skin is great as well. Lastly I like how it has all natural ingredients and is from texas.
#40
Smells action brings attention to me first because I can smell it just by looking at it. Also, the fact its natural brings attention to me.
#41
In first in like the spoon. I stopped to read what is this in the spoon. very attention grabbing. The lady was eye-catching too, especilally the way how close she put her face to her armpit. it was my click #2. The seeds on the picture #3 was eye-catching too. plus the product is very colorful and nice there
#42
sets one and two look like deodorant related graphics. 3 (the middle one) looks like essential oil products. FYI I do not want my armpits smelling like pumpkin spice. EEEWWWW.
#43
The fruit that the deodorant was made from is my favorite fruit, its edible and nutritious, I love it a lot, so that's why it capture my attention
#44
Just a beautiful display of the products and the eye catching logo at the top.
#45
I like the idea and concept, but the magnesium dioxide worries me a bit. It can be rough sensitive skin...I don't know? I hope samples will be offered. Good luck.
#46
It sounds natural and smells really good.
#47
I like the color wheel imagery.
#48
i would choose this image because1> product description is clearly given2> ingredients are mentioned on the outer package3> contains active useful ingredients4> picture representation is out standing
#49
The ingredients picture is eye-catching and attention getting, as is the raised arm showing clearly this is deodorant. The third is the actual words "deodorant". The three items I clicked on are appealing visually, while still letting me know what the product is.
#50
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Demographics
Age range 35-44 (14)
Education level Bachelor's degree (27)
Gender identity Female (50)
Household income range $75-150k (15)
Personal income range $0-30k (17)
Racial or ethnic identity White (31)
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