I like the colored containers as they are attractive and also easy to tell the varieties apart.

I chose A because I prefer the colored backgrounds over the white backgrounds. I think the colors have a boldness to them that make the white font "pop", whereas the other ones are just okay. I would notice A over B and probably pick it up and purchase.

i would chose option A because I like that each one is a different color so it would be easy to know which one is which scent

For the most part, I tend to favor darker color labels and containers. Their vivid and the accept colors typically show well. Option A exemplifies this preference and I'd be most likely to click on the image, and perhaps buy the product as well.

I like the darker colors on the labels, it makes it stand out more and draw your attention.

I think the labels are easier to read on the one I chose, so that's why I picked that one.

I think that the darker colors are fun and look more vivid

I picked A because I like that the bottles colored towards their scents. Easier to pick which one I would want.

I think the different colored backgrounds make it easier to tell which product is which so you don't get them confused.

I love that the color of the label is different for each, but the font and everything else is the same. It makes it easy to find when you are looking for a specific option (like goodnight)

I will click on option A Essential Oil roll-on ,because it looks good and eye catching

I like the dark background because I can read the label easily and tell which oil is what

I like that I can easily look at the color of the labels and tell which product it is. For example I can associate the purple with lavender. This would make it easier to find when I inevitably throw these in a drawer or my purse with a bunch of other things.

I love the darker and more rich colors, it is easier to distinguish between the different types

I like the darker, more solid color background versus the white background. It makes it easier to distinguish each scent from the others.

I like the color options on this one. The colors are pretty and pop better than the white background.

I prefer the black labels, they look more rich and expensive than the other set does.

The colors of the bottles are so much prettier than just the white ones. They really stand out.

I love the bold colors. They're much more fun to look at

Having a white font on a darker/colored background makes the design more attractive and eye grabbing. It will also make me grab the corresponding item easier (when I see more color) than what option B offers... This is in the scenario where I have a few of these items grouped together home.

I like the idea of color representing the mood and theme of the essentials oil roll on of choices.

Definitely choice A, the bottles are cuter and stand out more

I like option A because it color code essentials roll on. the color brings out roll on better and really grab my attention. The help pick which essential roll -on want buy lavender.

PREFER A I LIKE THE LABELS HAVING DIFFERENT COLORS

I like the boldness of the packaging design in Choice A. The darker colored label makes the words pop more and it helps to make them more noticeable. It also makes it feel like a higher quality product to me.

I like the dark bold colors used on this product.

A is more fun, vibrant and colorful

I like the one where you can see the different colors in the bottle.

I like these because it is really easy to tell at a glance which one you have. The other bottles are just a little too similar.

I am more attracted to the darker, richer colors. The varied dark colors of this selection make them seem more rich and wonderful. The other ones are too similar and don't seem as inviting.

I chose option A because I like the colors on the label with the white print much better. The colors give it more of an appeal and look more fun and exciting to try.

Choice A immediately caught my eye before B did. A's design is colorful and attractive, and it's much easier and convenient to tell the different scents apart if I buy the full set.

I think the colors add feelings to the oils

The darker colors in option a are more attractive because they are easier to read and pick out from a group of bottles.

I like the colors of option a better then option b, it stands out more

I found the choice A image to be more relaxing. Since the product is a dark color, the dark colored labels look better to me.

Like the dark colored bottles. Makes the labels stand out

I like the colored labels as it would be easier to find the scent I wanted without having to read the labels.

I don't know why but dark packaging is always more appealing to me

I like how option A has more color to it. It catches my eye quicker than the others.

The design looks better with the colors all over and they ate more vibrant looking

I think that the colors pop and stand out more. I can see them being easier to find in my purse and its much easier to tell the differrent scents and flavors better in the choice a than b. Each different one hold there own in the choice a whereas in choice b it feels like they are all blending together

The dark backgrounds and white text is very elegant, making the more traditional white background look weak.

I like the colors and design of the product for this one better than the other one

The colors. The more colors the better in my opinion. I like that there is more color on the labels in choice A.

I chose Option A because the bottles look more dramatic ith the darker colors and the white text. The darker text on the white background pales next to Option A.

I liked the use of color in this one. Each color is representative of what the scent is and it would be able to know which one you are reaching for quickly. They stand out a lot more.

I like the fact that the labels are different colors. This greatly helps differentiate each one.

i chose option a because i like the colorful roll on bottles. i like the more vibrant colors as opposed to the mostly white roll on bottles of the other option.

The colorful labels of A are contrasting and stand out more than the plain white ones of B.

I like that the colors are more pervasive in this set which makes it easier to locate the oil you're looking for.

Option A is easy to see and bold. The other option is washed out and the words disappear into the label.

I like the darker labels because it has more contrast to make the writing pop out and it feels more dramatic, so my expectations are that the scent will be dramatic within the bottles too. For something like that you want a full scent that will last. Not something light, airy and weak.

These drew my attention more than the others. The pictures on these were very detailed yet simple

I think the dark labels are better suited to the dark glass of the bottles, and I think the look is more appropriate for the product, which makes me think of night time more than daytime.

I like the coloring the bottles have. It makes the bottles pop and brings your eyes right to them. I do think the white are nice too but with the color you can see the design a little better.

Option A has the more appealing colors for the product

I like that the deep colors of option A. It's just more attractive to me than the white.

I very much prefer option a to option b. The color on the background looks more high end and luxurious than the white labeling. I feel like option b looks like it would be the store brand, value priced option. Essential oils are a extra purchase for me, rather than a necessity, and I would like for my special treats to look special and fancy.

I chose option A because I think the images really pop on the black background. They are just much more eye-catching, vibrant, and appealing.

I think the coloring of the labels is more attractive.

The colors of the wrappers are more appealing

I like the darker colors. I like the night sky for the good night one. I like the purple for the lavender one. I like the green for peppermint. I think the darker colors are more eye catching and prettier.

I like that the colors are brighter and more noticeable on choice A. I would see them better in a store and find them more attractive. I also notice the graphics on the bottles of choice A better.

I chose option A because I find the color of the bottle easier to read.

I chose A because the bold coloring of A stands out more as a product worth buying.

A is simply more eye-catching and aesthetically pleasing than B. B is difficult to read. The A bottles can be identified by color.

Overwhelmingly, I prefer A. I expect the label to be a direct reflection of the scent. Using color coded backgrounds makes the distinction pronounced and most effective. I prefer lavender scents, so I look for purple when selecting essential oils and other products. The chosen colors are pretty and represent the product well. B is still attractive, I just prefer more color.

Chose A because of the different colors of the labels which allowed you to pick out the scent you want more easily. B has labels that makes it hard to differentiate them.

I prefer the brighter labels in option A

The colored labels make the bottles easier to differentiate from each other than the white labels on side B. It would be a lot easier to glance at the bottles and know which one I want quickly with A set, so I'd definitely be more interested in purchasing A.

For some reason those appear more soothing

I think the white background with colored letters is prettier and more legible. A is bad, but I prefer B. I would change the purple at the top just below the lid. It doesn't go with any bottle, aside from the second one from the left of group B.

This has a more soothing look with the light color and design.

I like the lighter background color on the labels that better set off the color of the lettering and is a more clearly readable color scheme in my opinion.

The white background just looks and feels more natural to me and I want natural when I'm buying essential oils.

I voted for option B because the picture makes the product seem “lighter”. I believe it is from the white color of the packaging. Option A seems dark and heavy.

I am slightly more drawn to the lighter color - It feels more clean to me. It is also a little easier to read the information on the bottle.

I like the white label. You can read the label names more easily than the darker label.

I like the white labels with the colored writing. I think this is easier to read and looks more modern.

The color really highlights the label. I think it emphasizes the main ingredient and that sticks out as to me.

the colored print is easier to read than the colored background

I actually like the bottles white with little color ! The ones in A are dark and over powering. B is very nice and eye catching. You can see the plant photo better

This color palette makes the packaging easier to read and determine the information about the product that I would want when making a purchase. It also suggests a more mature, subtle product.

I was torn actually, they are both great. But I will say I like the lighter one better because it makes me feel free and relaxed. I like the way the colors are offset to one another.

I like that all have a white label with different accent colors. It provides cohesion and professionalism to the brand.

this label is mush easier to read and understand with the lighter background

This was a surprisingly difficult choice because I find both designs appealing, but ultimately I chose option B to buy because the white backgrounds make them a) more cohesive as a complete set, and b) cleaner looking overall. I do like the colors of A, but I think my desire to have items that blend together nicely in my cabinets won out. (However, when it comes to which I would click on and consider, I'm split between the two for the same reasons above. Both are aesthetically pleasing to me and I'd be more than willing to look at both.)

I noticed all of the scents are the same for A and B. I chose B because I like the packaging colors better.

The labels on option B are very appealing and they are much more vibrant thuan option A

I like the white backgrounds better. I have an easier time reading it and seeing the pictures. It is more bright so more uplifting. I also think it looks bigger when it is white and bright.

prefer lighter colors, they are more tranquil.

I prefer the simple colors with a white background.

I like choice B the best because of the light colored packaging. I'm not a fan of all the darker packaging for choice A.

I like B. The lighter color makes me feel they would be lighter in a sense, not overwhelming. They also feel more clean and natural. Had I not seen the lighter color label I would have no problems purchasing Option A, but in comparison Option B is more preferable and feels more pleasing.

I feel like the text is easier to read on the white labels. I think the scents also stand out more as well.

I like the lighter background, it makes the letters and pictures pop out more.

I'm going to choose the lighter colored labels because this is essential oils, which are supposed to have a positive light effect upon your body and mood, so I feel that the lighter colored label reflects a more positive and brighter brand.

I prefer the light colored labels.

option b looks more natural and maybe higher quality