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For this free-to-play 3D action/military game, which email template design would make you more inclined to install and play?


29 Responses to Option A
The light one makes the pictures stand out better
Option B looks too much like the spam and virus advertisements I've seen
I am drawn to the white back round.
looks better
It's the cleaner looking of the two.
Prefer the light background.
the background is lighter and easier to see
The white background is easier to read, and doesn't obscure the graphics so much. Both are kind of busy, though; simpler would be better.
The light background makes it easier to see the screenshots of the game.
the black background stands out more and catches the eye quicker
It is easier on the eyes.
it stands out more and looks clearer
The white is nicer.
I like the background color on A better.
not too dark and easier to read
Option A looks nicer and cleaner to me.
This was close but the black background looked a bit weird to me.
it looks more real and less like an ad
I prefer the white background over the black one.
I think everything stands out a bit more on the white background
I still believe the black background is too overbearing so the simpler white background seems like the better choice to me.
lighter is better
Pops more
Option A looks much less cluttered than option B.
I honestly think the image on the left drew me because it is naturally the first place I look on the computer.
White was easier to see/read than black.
I think that A looks cleaner and more professional.
I like the lighter background.
B is contrasting too much
71 Responses to Option B
Dark color scheme looks more involving.
i like the darker bg
Option B looks badass.
I prefer the color scheme
easier to see
It look better, more fun
the black and gold colors makes me want to play the game. Makes it look like more time was put into it
Black suits the game more
I think that the picture is more crisp with the black background. The white background kinda has a "generic" feel to it.
the black pops out more than the white
Both are awful in all honesty. They scream "Cheap game that begs you to buy micro-transactions." The black theme looks slightly more appealing, however.
The black background it more attractive and makes pictures stand out more
Better contrasting image
The black background seems like it is more war like, and makes the other pictures stand out
It looks less like an advert
I like the black background better. It gives it a more appealing look and it is easier to see. It jumps out at you.
I think Option B is more visually appearing. It is a military/action game and I think the darker background fits it better.
The black background makes the pictures stand out more.
I like the background better.
i like the dark look
I like it
I like the darker background.
The black background makes the colors in the graphics look more vivid.
Option A does not look like a promo for a game. It looks like a postcard advertising an event.
dark background
The black background looks better than the white. Not the best, but better.
It is easier to read. So much white in the other one hurts my eyes.
Option B definitely looks better because of the black background. It adds depth in the overall look of the attachment.
plain white background feels unfinished and possibly hinky
Black is better, the gold pops out. all white is just too bland
The black background makes it look cleaner
I like the black background.
the black is better then the white but the eggshell color is better
COLOR SCHEME LOOKS MORE DRAMATIC AND INTERESTING
The white makes the game images stand out more and easier on my eyes.
I like black
The dark background makes the graphics stand out more.
I think for this type of game, a dark color scheme makes much more sense.
Looks more professional
Because the black background helps view the lettering and pictures
The black background is cooler!
I always select color as it is more inviting than white space. It also makes the gold at the bottom "pop" if the word "free" did not catch your attention
The lighter one doesn't feel like an FPS or shooter at all
I like the black color better.
darker lokos betters
Option B's graphics are way more detailed, and look way more realistic, and as such, I would be more inclined to download this game.
I like the black better.
Option B stands out more
The dark background seems more fitting to the theme of the game and makes everything else stand out more.
More visually appealing to me
I prefer the dark background.
I think the darker one is easier to read.
The black makes the yellow bars stand out.
I like the all black background. Pops more and makes it easier to read.
The words are easier to read on the black background.
Black looks better
More mature
It just looks cooler, the dark blue fading into pure black
I'm more drawn to the black background
Prefer the black background.
Better colour scheme
Black looks more edgier
I'm not a big fan of either color scheme, but the white one is more annoying to look at.
It feels like a more complete image
The black background in option B really stands out.
I like the look of the dark background over the white, even though the white seems to give more contrast
The black background looks good
The black background was more appealing and made it easier to look at and read.
Looks more intense
The black makes it stand out more.
I like the black background
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