In this survey, Option A emerged as the clear winner with a score of 63, while Option C received a score of 26 and Option B had the lowest score of 11. The winning option, Option A, stood out due to its portrayal of strength, authenticity to Viking imagery, and overall visual appeal. Respondents consistently described Option A as visually appealing and well-designed, closely resembling their perception of what Vikings should look like – bearded warriors dressed in furs or capes. Its strong and confident appearance created an impression of power and authenticity that resonated with participants. In contrast, respondents found Option B less appealing due to its resemblance to a caveman rather than a Viking. While some appreciated certain aspects of Option C such as its distinct Viking horns or facial expressions, it fell short in terms of overall appeal compared to the winning option.

Across all options in this survey, three key topics emerged as important factors influencing respondents' preferences: authenticity to Viking themes/characteristics (such as fur clothing or viking-like features), visual appeal (including clear facial features and impactful design elements), and emotional expression conveyed by the character. Participants consistently mentioned their preference for designs that closely resembled their perception of Vikings based on popular culture depictions – bearded warriors dressed in furs or capes. Visual clarity also played a significant role; participants expressed preference for designs where facial features were clearly visible or stood out prominently from other elements in order to create an impactful impression. Lastly, emotional expression was noted as an important aspect; characters displaying confidence or strength were more appealing than those appearing timid or scared.

Based on these poll results, several hypotheses can be formulated for further testing within the context of this survey analysis. Firstly, it would be interesting to explore whether incorporating more distinct Viking elements in character designs would increase their appeal among participants even further. This could involve experimenting with different types of armor or accessories that are commonly associated with Vikings. Secondly, investigating the impact of facial expressions on character preference could provide insights into how emotions conveyed through design influence consumer preferences in mobile strategy games. Lastly, exploring how relatability affects player engagement by creating characters that players can connect with on a personal level may also yield valuable findings for game developers aiming to enhance user experience.