Test marketing poll

50 Respondents General Population

This is a completed test marketing poll published on May 25, 2017.

The customer received 50 unbiased responses (votes & explanations) from the general population in about about 1 hour.

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Gift card raffle that runs on your spare change: buy something w/ cash, store the change on the card, win some brand name tech.

Option A

Wait, so that $62 million in coins Americans throw away every year can buy me an Ipad through an auction if I save enough spare change on this card when I buy stuff w/ cash? Sign me up. Will you expand to more than just tech?

A: Yes. Coffee, giftcards, etc. Maybe you want to use some of it to pay bills.


45/50 votes

Full Poll Results

Published May 25, 2017
Public

Gift card raffle that runs on your spare change: buy something w/ cash, store the change on the card, win some brand name tech.

50 Respondents General Population

Option A

Wait, so that $62 million in coins Americans throw away every year can buy me an Ipad through an auction if I save enough spare change on this card when I buy stuff w/ cash? Sign me up. Will you expand to more than just tech?

A: Yes. Coffee, giftcards, etc. Maybe you want to use some of it to pay bills.


45 votes
Option B

No, I want to keep throwing away my change (we aren't talking about people who keep it in jars or under couch cushions, I mean people who actually throw money into the garbage). Actually, I want to give it to the TSA (the Transportation Security Administration collected $675,000 in spare change left by travelers in 2014). Because why would I want to buy stuff with that money?

A: Honestly it's up to you. I'd rather have the Ipad in 1-3 years for my $2/year worth of spare change.


5 votes

Responses

Responses to Option A
1
it is more appealing
2
more intriguing and easier to follow as a text.
3
Sounds much more positive
4
I have no idea what this was, but this sentiment more closely matches my thoughts
5
I would rather have the spare change, because it is mine. I am not very lucky, so if it was a contest I would just lose money.
6
I think this is a great idea. It's like a good investment in fun stuff for myself.
7
Might be a cool idea.
8
makes more sense in a faq
9
better option on a long run
10
I would like to see some value for that change.
11
It's a great way to use that old spare change. I would try it out.
12
B makes more sense.
13
I like the idea of A better than of B. Just save my change.
14
This is a less sarcastic option
15
I often carry cash. If I can get something in return from the spare change then it sounds like a good deal
16
I save my change anyways, so this is right up my alley.
17
I think waiting and saving is always the best option.
18
It mentions the total amount of money wasted.
19
The pennies do add up
20
A provides a better explanation, although B is funny
21
It apparently is more relevant to the topic
22
Other one is way too length.
23
I would be intrigued by this idea. However, if it's on a card, you really aren't "throwing away" change, as it's just drawn out of your account and/or billed to you at the end of the month. Either way, I like the concept of potentially getting stuff for the small amounts of change we don't really pay any attention to.
24
More succinct and attention grabbing.
25
its a simpler explanation
26
This sounds less clunky and more interesting.
27
Neither are very well worded, but A is preferable to B
28
Option A is written in a more pleasing tone.
29
I felt like this "conversation" was more relateable and I thought this option better explained what the program is about.
30
I already save my spare change with cash for this very reason. I also use an app that rounds up what I spent and puts that money into an investment portfolio. There is no reason to waste money when you can get something with it for literally zero work.
31
It is more concise
32
B is just too long. I would never bother to read it.
33
MIGHT AS WELL GET SOMETHING FOR SOMETHING.
34
It is a good way to win something.
35
better than nothing i suppose
36
I don't really understand what I'm rating here, but it's annoying how snarky the speaker in option B is.
37
Because it benefits me, not someone else.
38
Much more clear and concise.
39
I don't really like either choice, but if i have to choose I'll choose A.
40
I don't really understand who Option B is talking to. A lot of people who use cash don't throw away spare change, and an even larger number of people have completely stopped using cash so they have no spare change. The part where Option B says "(we aren't talking about people who keep it in jars or under couch cushions, I mean people who actually throw money into the garbage)" is very confusing.
41
B sounds too much like a rant
42
This actually sounds really cool.
43
Option A seems like it is the more intelligent choice of them both.
44
It sounds interesting to buy things with spare ch
45
This is not as long and therefore easier to read.
Responses to Option B
1
The one I picked links the problem to the TSA, which people hate, so I think it will sort of make them viscerally want to do something about the problem described.
2
I think it's a scheme
3
I definitely would have to choose B over option A. There was a better rapport of conversation and no broken dialogue as in option A.
4
These false options are insulting. I would rather throw money away than participate in something that looks like a scam.
5
paying in cash is stupid anyways so this seems totally unnecessary

Demographics

Gender
Male (0%)
TraitPercentage
Male (0%)0
Female (0%)0
Age
3-17 (0%)
TraitPercentage
3-17 (0%)0
18-34 (0%)0
35-49 (0%)0
50-64 (0%)0
65+ (0%)0
Income
$0-30k (0%)
TraitPercentage
$0-30k (0%)0
$30-60k (0%)0
$60-100k (0%)0
$100k+ (0%)0
Ethnicity
White (0%)
TraitPercentage
White (0%)0
Black (0%)0
Asian (0%)0
Hispanic (0%)0
Other (0%)0
Education
High School (0%)
TraitPercentage
High School (0%)0
College (0%)0
Grad School (0%)0
Gender for Option A
Male (0%)
TraitPercentage
Male (0%)0
Female (0%)0
Gender for Option B
Male (0%)
TraitPercentage
Male (0%)0
Female (0%)0
Age for Option A
3-17 (0%)
TraitPercentage
3-17 (0%)0
18-34 (0%)0
35-49 (0%)0
50-64 (0%)0
65+ (0%)0
Age for Option B
3-17 (0%)
TraitPercentage
3-17 (0%)0
18-34 (0%)0
35-49 (0%)0
50-64 (0%)0
65+ (0%)0
Income for Option A
$0-30k (0%)
TraitPercentage
$0-30k (0%)0
$30-60k (0%)0
$60-100k (0%)0
$100k+ (0%)0
Income for Option B
$0-30k (0%)
TraitPercentage
$0-30k (0%)0
$30-60k (0%)0
$60-100k (0%)0
$100k+ (0%)0
Ethnicity for Option A
White (0%)
TraitPercentage
White (0%)0
Black (0%)0
Asian (0%)0
Hispanic (0%)0
Other (0%)0
Ethnicity for Option B
White (0%)
TraitPercentage
White (0%)0
Black (0%)0
Asian (0%)0
Hispanic (0%)0
Other (0%)0
Education for Option A
High School (0%)
TraitPercentage
High School (0%)0
College (0%)0
Grad School (0%)0
Education for Option B
High School (0%)
TraitPercentage
High School (0%)0
College (0%)0
Grad School (0%)0

A

Votes by demographic segment

B


Gender
88%
Male (25)
12%
92%
Female (25)
8%

Age
-
3-17 (None)
-
92%
18-34 (28)
7%
81%
35-49 (16)
18%
100%
50-64 (6)
0%
-
65+ (None)
-

Income
100%
$0-30k (12)
0%
94%
$30-60k (17)
5%
76%
$60-100k (13)
23%
87%
$100k+ (8)
12%

Ethnicity
93%
White (43)
6%
50%
Black (2)
50%
50%
Asian (2)
50%
100%
Hispanic (2)
0%
100%
Other (1)
0%

Education
80%
High School (5)
20%
91%
College (37)
8%
87%
Grad School (8)
12%
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