Test marketing poll

50 Respondents General Population

This is a completed test marketing poll published on Nov 21, 2015.

The customer received 50 unbiased responses (votes & explanations) from the general population in about about 1 hour.

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If you could buy an adventure package put together by locals, would you rather:

Option A

Pay $25-35 for the itinerary of recommendations provided, then pay for restaurants and activities as you go.


26/50 votes

Full Poll Results

Published Nov 21, 2015
Public

If you could buy an adventure package put together by locals, would you rather:

50 Respondents General Population

Option A

Pay $25-35 for the itinerary of recommendations provided, then pay for restaurants and activities as you go.


26 votes
Option B

Pay $100 for the trip fully planned including pre-paid gift cards to restaurants and activities.


24 votes

Responses

Responses to Option A
1
Gift cards limit my experiences too much.
2
I would rather be able to pick and choose what we did and get recommendations instead of having someone else pick.
3
Could save money with option A
4
I would like to choose activities and restaurants when I get there.
5
I prefer to have as much freedom as possible. And I would hate to have to spend a specific amount to get my money's worth to use up the gift cards.
6
I would prefer to make my own final decisions and not pay for gift cards that I may not use.
7
I prefer to have flexibility to change my plans.
8
I would rather plan my own trip
9
I would feel more secure and confident in my trip knowing I could plan most of my trip by myself.
10
I prefer the freedom to do my own thing
11
I'd rather have a choice as I might not like the food
12
I like to pick my own path, especially my food choices, so much more interested in option A.
13
I don't like option B because there's a possibility that I won't enjoy the pre-paid activities and restaurants. Option A might cost more in the long run but it will at least allow me to choose my activities and where I eat.
14
I want to decide where I want to go and what I want to do.
15
I want to be prepared for those 'spur of the moment' decisions.
16
I would rather have recommendations and then decide where to go.
17
Because the plan usually will change.
18
I'd rather pay less up front and decide which restaurants I want to go to.
19
like to keep control
20
I would rather have Option A, because it gives you more flexibility as to how you spend your time and money. You can change your mind about something without having to worry about a reimbursement.
21
I prefer to have more choice to customize my trip.
22
I think I would prefer recommendations by locals. Or a combination of the two. If I was involved in the selection process and had some things payed for early and if they were cheaper than going and paying when I get there.
23
This option builds in more flexibility with restaurants and I am a picky eater.
24
I would rather have the flexibility to choose what I want to do.
25
I like to plan as much as I can but then leave some things to more spontaneity.
26
I like the choice to turn a place down
Responses to Option B
1
I'm lazy. If someone can do the work for me and they know the area, awesome. Much less stressful for me!
2
Better to pay for it all at once and then enjoy the day not having to worry about money.
3
Option B sounds better to me, not having to deal with cash or payments sounds like the easier and more convenient option.
4
It's probably cheaper
5
I would be able to relax more if I didn't have to think about money.
6
i don't like to be worry about restaurant on my trip. i like all included
7
Less decisions would need to be made.
8
it sounds like a better deal for the money.
9
I think B would be fun. I've never done something like that so, for that price, I would be willing to trust the locals, as well as receive gift cards. That sounds like a really fun experience and I'd be more than willing to try it. It would most likely be less expensive overall, too.
10
Definitely prefer the extras.
11
I really like this all inclusive idea. This sounds like a great way to relax without having to think much.
12
Option B is my choice. I want to be surprised. If I do it myself I'll lapse into my old ways and won't have any fun. This way I'll be forced to try different things.
13
It would make it easier.
14
I would want a fully planned trip.
15
I would rather have less work and planning and just enjoy the gift cards that were given.
16
It easier to have everything already paid for.
17
Paying for an itinerary seems absurd when I can plan all those things myself and save money. Option B would have a lot more value if I'm getting giftcards to do the activities.
18
The $100 package seems like the better deal
19
I like to know that the necessary things are taken care of.
20
I'd rather worry about the money up front and then just enjoy myself when I'm actually on the trip.
21
Meals themselves will be $100
22
Its great to have everything paid for in advance.
23
simpler and most likely cheaper
24
Bundling everything together would make it easier to plan ahead how much money you need

Demographics

Gender
Male (0%)
TraitPercentage
Male (0%)0
Female (0%)0
Age
3-17 (0%)
TraitPercentage
3-17 (0%)0
18-34 (0%)0
35-49 (0%)0
50-64 (0%)0
65+ (0%)0
Income
$0-30k (0%)
TraitPercentage
$0-30k (0%)0
$30-60k (0%)0
$60-100k (0%)0
$100k+ (0%)0
Ethnicity
White (0%)
TraitPercentage
White (0%)0
Black (0%)0
Asian (0%)0
Hispanic (0%)0
Other (0%)0
Education
High School (0%)
TraitPercentage
High School (0%)0
College (0%)0
Grad School (0%)0
Gender for Option A
Male (0%)
TraitPercentage
Male (0%)0
Female (0%)0
Gender for Option B
Male (0%)
TraitPercentage
Male (0%)0
Female (0%)0
Age for Option A
3-17 (0%)
TraitPercentage
3-17 (0%)0
18-34 (0%)0
35-49 (0%)0
50-64 (0%)0
65+ (0%)0
Age for Option B
3-17 (0%)
TraitPercentage
3-17 (0%)0
18-34 (0%)0
35-49 (0%)0
50-64 (0%)0
65+ (0%)0
Income for Option A
$0-30k (0%)
TraitPercentage
$0-30k (0%)0
$30-60k (0%)0
$60-100k (0%)0
$100k+ (0%)0
Income for Option B
$0-30k (0%)
TraitPercentage
$0-30k (0%)0
$30-60k (0%)0
$60-100k (0%)0
$100k+ (0%)0
Ethnicity for Option A
White (0%)
TraitPercentage
White (0%)0
Black (0%)0
Asian (0%)0
Hispanic (0%)0
Other (0%)0
Ethnicity for Option B
White (0%)
TraitPercentage
White (0%)0
Black (0%)0
Asian (0%)0
Hispanic (0%)0
Other (0%)0
Education for Option A
High School (0%)
TraitPercentage
High School (0%)0
College (0%)0
Grad School (0%)0
Education for Option B
High School (0%)
TraitPercentage
High School (0%)0
College (0%)0
Grad School (0%)0

A

Votes by demographic segment

B


Gender
46%
Male (28)
53%
59%
Female (22)
40%

Age
-
3-17 (None)
-
50%
18-34 (26)
50%
50%
35-49 (18)
50%
66%
50-64 (6)
33%
-
65+ (None)
-

Income
56%
$0-30k (16)
43%
38%
$30-60k (21)
61%
63%
$60-100k (11)
36%
100%
$100k+ (2)
0%

Ethnicity
50%
White (42)
50%
0%
Black (1)
100%
80%
Asian (5)
20%
0%
Hispanic (1)
100%
100%
Other (1)
0%

Education
40%
High School (10)
60%
50%
College (30)
50%
70%
Grad School (10)
30%
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