Test marketing poll

50 Respondents General Population

This is a completed test marketing poll published on Nov 14, 2015.

The customer received 50 unbiased responses (votes & explanations) from the general population in about about 2 hours.

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Full Poll Results

Published Nov 14, 2015
Public

When it comes to travel sites, what is your main problem?

50 Respondents General Population

Option A

Finding the cheapest means of transportation.


25 votes
Option B

Non-consolidated information.


25 votes

Responses

Responses to Option A
1
Between these two choices, I think Option A is more relevant in my case.
2
I want to know that I've gotten a good deal
3
it can be hard to find the best deals
4
Inexpensive travel is more important than having all the information
5
the best option at the cheapest price
6
I often have to look at several sites to find a good price for getting there.
7
want to find best deals
8
so many choices out there
9
I think it is often difficult to find cheap travel options efficiently.
10
I travel a lot and tend to find the info I need easily so I'd say there's no problem.
11
Seems like they always push the more expensive stuff on to you.
12
Sometimes it is hard to compare all options.
13
Always finding cheapest transportation. That is a bigger problem than non-consolidated info.
14
Always looking for whats cheapest
15
Flights are so expensive. I never know if I should wait to see if the prices will go down.
16
Option A is my choice. Often I find my own transportation because it is just easier and less expensive to search on my own. And I am more successful in finding what I want.
17
Transportation is usually expensive or non-existent.
18
I am cheap and want to find the cheapest way possible to get there. I always seem to find something cheaper after I purchase a travel plan.
19
always the price.
20
Option b doesn't even make sense, not sure what it is talking about.
21
Money all the way
22
I always want a deal
23
I always find it difficult to find information on transportation. The problem doesn't stem from not having rentals available, but other alternate means. Bikes, Scooters, small planes and so on.
24
My main priority is getting a good deal
25
What is stated as a bargain or "discounted" often really is not, so you have to do your research.
Responses to Option B
1
I think finding the cheapest option isn't difficult compared to the lack of or inconsistent information.
2
searching on travel sites can be frustrating trying to organize everything you see.
3
Having all the info in one place is key
4
I often have to visit multiple sites to create an itinerary (booking train tickets, finding bus routes, obtaining tickets to attractions).
5
I like to find stuff as quickly as possible.
6
It hampers my ability to seek the information if everything is not in an easily navigatable and manageable space. Searching everywhere for multiple similar queries is a daunting and time consuming task.
7
I rather have everything I would need to make an informed decision on one page.
8
A lot of information tends to be everywhere making it difficult to figure out totals
9
Too many clicks waste my time.
10
there can be not enough information on option and what they invovle
11
There is often critical information that is missing.
12
I would rather have better consolidated information.
13
Seems like lots to compare and review bust is never laid out clearly, always cluttered and overwhelming
14
I like information to be in one place.
15
I feel like to really find the cheapest, I have to check TONS of travel sites.
16
Too much to sift through. Need better ways to search. More specific to the users needs.
17
There is not one site that can provide the prices of all the different agencies.
18
Definitely disorganized information.
19
Finding cheap transportation isn't that difficult, but having information not consolidated is frustrating.
20
finding the cheapest means can be done with a lot of effort. having it consolidated would make it much easier
21
too much info scattered around. Need to make it easier to see the final results
22
The sites are often very jumbled and do not give all the info I need.
23
I think I generally feel like I do not have the full picture when visiting a travel site so non-consolidated information is the bigger problem for me. It is easy to choose the cheapest means, but it does not feel easy when it seems like all the info you need is not in one place.
24
It is best to accumulate the information.
25
having to look everywhere to bring it all together

Demographics

Gender
Male (0%)
TraitPercentage
Male (0%)0
Female (0%)0
Age
3-17 (0%)
TraitPercentage
3-17 (0%)0
18-34 (0%)0
35-49 (0%)0
50-64 (0%)0
65+ (0%)0
Income
$0-30k (0%)
TraitPercentage
$0-30k (0%)0
$30-60k (0%)0
$60-100k (0%)0
$100k+ (0%)0
Ethnicity
White (0%)
TraitPercentage
White (0%)0
Black (0%)0
Asian (0%)0
Hispanic (0%)0
Other (0%)0
Education
High School (0%)
TraitPercentage
High School (0%)0
College (0%)0
Grad School (0%)0
Gender for Option A
Male (0%)
TraitPercentage
Male (0%)0
Female (0%)0
Gender for Option B
Male (0%)
TraitPercentage
Male (0%)0
Female (0%)0
Age for Option A
3-17 (0%)
TraitPercentage
3-17 (0%)0
18-34 (0%)0
35-49 (0%)0
50-64 (0%)0
65+ (0%)0
Age for Option B
3-17 (0%)
TraitPercentage
3-17 (0%)0
18-34 (0%)0
35-49 (0%)0
50-64 (0%)0
65+ (0%)0
Income for Option A
$0-30k (0%)
TraitPercentage
$0-30k (0%)0
$30-60k (0%)0
$60-100k (0%)0
$100k+ (0%)0
Income for Option B
$0-30k (0%)
TraitPercentage
$0-30k (0%)0
$30-60k (0%)0
$60-100k (0%)0
$100k+ (0%)0
Ethnicity for Option A
White (0%)
TraitPercentage
White (0%)0
Black (0%)0
Asian (0%)0
Hispanic (0%)0
Other (0%)0
Ethnicity for Option B
White (0%)
TraitPercentage
White (0%)0
Black (0%)0
Asian (0%)0
Hispanic (0%)0
Other (0%)0
Education for Option A
High School (0%)
TraitPercentage
High School (0%)0
College (0%)0
Grad School (0%)0
Education for Option B
High School (0%)
TraitPercentage
High School (0%)0
College (0%)0
Grad School (0%)0

A

Votes by demographic segment

B


Gender
53%
Male (32)
46%
44%
Female (18)
55%

Age
-
3-17 (None)
-
52%
18-34 (25)
48%
47%
35-49 (19)
52%
50%
50-64 (6)
50%
-
65+ (None)
-

Income
50%
$0-30k (18)
50%
50%
$30-60k (20)
50%
55%
$60-100k (9)
44%
33%
$100k+ (3)
66%

Ethnicity
51%
White (41)
48%
0%
Black (1)
100%
60%
Asian (5)
40%
-
Hispanic (None)
-
33%
Other (3)
66%

Education
40%
High School (5)
60%
55%
College (36)
44%
33%
Grad School (9)
66%
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