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Head-to-head

Poll complete
50 people answered in 30 minutes.
50 US-based respondentsSmall business ownersJanuary 25, 2023Public
January 25, 2023Public

Q: If you're trying to get help with marketing your products and improving your sales, Which ad will you be most likely to click on and why?

Head-to-head poll

Not statistically significant
2nd place
A option image
A
24 votes

48%
PickFu winner
B option image
B
26 votes

52%

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Response flags
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Keywords
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A
24 responses
A

I think A pops out more to me the colors blend realllg well together.

A

The orange is uplifting and positive looking and makes me feel happy. The blue is sad and the first word saying "skip" makes me think of cheating and too many people doing it to get ahead. I don't want to skip things I want to "transform" things.

A

I like a. More forward leaning and easier to get the message across.

A

A seems like a more exciting and interesting ad by comparison

A

I think the colors use, the wording, and the overall design of the option A feels more polished and professional. I feel like I would get better results.

A

B is vague. I don't think there is a way to skip a marketing guessing game, as I have to work through it. I wouldn't trust the information for B. What if I skip something and it turns out to have been something important? The transforming one in front of a portal, is exciting and futuristic. I think businesses are having to work in completely new ways now, because of the advancement of Ai and so I think transforming the way I, and everyone has to do business is the more truthful and productive way to view business futures.

A

This product image has a better headline and sub headline then the other option and it may be better if the picture on option B becomes the picture in option A

A

I liked the warm peachy hues that were in this option.

A

I definitely like Option A. Mostly because it's color scheme is like a blend of Amazon, Alibaba, Temu and the rest of them combined. All the places people will be looking to place their goods for sale online are captured in my mind by that color scheme. Transform Your Business is a great title. Even the oval flair with the streaks reminds me of one of the online B2B and B2C marketplaces and I just can't get the name to come to my mind. They are just like Geek and Wish but more B2B. Sorry, can't recall them. But Option A makes me think of them all at once.

A

The orange and pink on this ad pop so much. I can't help but look at it. My eye went right to it before the other one.

A

The colors in the ad get my attention. The vivid, bright colors are more attractive to me than the dark common green color in option B. Option A has the imagery and the design that makes me trust the ad more therefore, I would be more inclined to click on it to see what it has to offer. I do think that the smaller text should be a bit bolder to match with the brightness and confidence of the color.

A

I don’t think people will stop to decipher option B. It is an interesting message but I’m not going to try and figure it out if I am looking at an ad.

A

Both are eye-catching and get across the message well. However, I chose Option A over Option B because I like how it specifically mentions that I can achieve "freedom" and "prosperity" at the very top. It entices me more as a result. In addition, it still mentions the brand visibility and sales in 12 weeks as Option B does. I also like Option A's orange shades more than the singular teal color used in Option B.

A

Option A wow it's really pretty! I have salute Lee love it those orange colors and that ring of light it's so creative and it goes along with the title of transforming your business because it's creative

A

I like this one because the colors are eye-catching, and because it seems very straight-forward and easy to understand. The other one feels too complicated.

A

The brighter colors of Option A got my attention first and it's more simple with the information that can be read quickly.

A

The colors and vibrancy really catch the eye and make me want to understand the message

A

To be honest, I don't really like either one of these designs. But if I had to choose, I like the call to action, "TRANSFORM" and I like the "magic" ring that multiplies your sales. I don't love the color choices though. Maybe if the colors were blue and yellow? I don't like the other ad at all. There is no call to action and the image itself is confusing... is she on a pier? I also think that green color is oppressive.

A

I really like the color scheme better and it catches my attention and makes me want to learn more.

A

Option A is more eye catching.

A

I rather prefer the option A marketing advertisement because I like the transform your business tagline and emphasis on freedom and prosperity quickly and the brighter orange background color with the cool purple color circle effect the most.

A

It looks more inspirational and magical. The unchosen one reminded me of a journey through the digestive system visually, which is inappropriate.

A

This was a tough choice they're both very good! I really like how option A mentions freedom and prosperity, those are very attractive words that engage my emotions and imagination. I also like how it says learn how to get more brand visibility and sales (without mentioning creating and implementing like option B - those words can be a little intimidating)

A

The bright color catches my attention before noticing anything else on the ad, which then I will take more notice of what the ad is for. It's a very simple statement with easy to understand wording that would make me want to learn more instead of feeling dumb and doubting myself which then I would just not click on more information.

B
26 responses
B

The colors in A just don't work at all. B's, while kind of boring, WORKS, and the text is also easy to read

B

Option B's ad is much more visually appealing and creative. It caught my attention right away. Option A is bland and uninspired in comparison.

B

While I liked the tagline of “Transform Your Business” I felt that Option A seemed a bit too flashy maybe, probably a bit too expensive, and more for a larger scale business. Option A felt more authentic to me and more like a fit for a small business.

B

I like the catch line. Marketing can be a guessing game if you don't know the niche that much.

B

B because saying it helps you skip the "guessing game" is attractive since a lot of business owners are probably overwhelmed by marketing and want a solution that takes the stress away and gives them a direct path.

B

This one is more interesting and I think it fits your product better than the other image. The other image just reminds me of shipping, not marketing.

B

i would click on the product in option B because it looks intuitive and innovative to market my business

B

seems to be the most appealing and offering the best value and seems like the best option for me

B

Option B- It looks more business professional and appealing. It also has a great design that is catchy.

B

This is the one I would want if I was in business because I like what it says and how I feel it would help my business

B

The fact that you don't have to read the small print on B and can see right away that it's about marketing would get me to click on it before the other ad.

B

The advertisement is more aesthetically pleasing and more descriptive than its competitor.

B

Well, I especially like the guessing game aspect here. It is how people really feel I think about marketing

B

I would chose option B, the ad is way more descriptive and delivers the message very straightforwardly.

B

This graphic really makes this stand out and very readable in a way the other design does not.

B

Option B looks much more interesting and I like how it's worded, it sounds helpful and inspiring.

B

I find B to be the better ad for a marketing service. I like that B emphasizes that this program/service would help business owners craft and implement a plan that works for them. This emphasizes a personalized, specialized strategy specifically tailored to their business. The pitch of skipping the "guessing game" is also appealing, since there are so many different ways to advertise and many business owners may feel overwhelmed at what avenue to take.

B

I think option B has a much more clean and professional looking design and I prefer it over option A. The colors are better and I think the overall design is more on trend!

B

I like that B shows a clear path. I also think it is good to use the word marketing so it is clear what the service is

B

The "Skip the marketing guessing game" tagline is the main reason why B is the clear and obvious choice here. I like the picture better in option A, so if I could put that with B's words, that would be ideal. But the words are most important.

B

Well, I like the colors in option an and the effects option be really stood out to me more. Particularly Well, I like the colors in option an and the FX option B really stood out to me more. It particularly caught my attention as it pertains to getting more product sold. Option a just kind of blends in with everything else, and looks like another book in a sea of millions.

B

I would select Option B if I were trying to improve marketing and sales because I think the image is more demonstrative of the advantages of this program and is easier to understand visually than Option A. I understand what Option A is trying to portray, but I am not sure that the average person would. I also prefer the colors and the way the "Marketing" is underlined with orange that corresponds to the orange background in "Join The Program". I think that this is more compelling to the eye than option A.

B

I like this display more because it has the green validation color and the message about skipping the marketing game and skipping the guessing and taking the right path is clearly illustrated in this visual

B

Option A just looks cheap to me. It's just giving off cheap vibes. If the ad doesn't look professional enough, I don't expect the service they're offering to be good enough either. Also, Option B just cuts to the chase. It lets me know exactly what they offer or can help me with - and that's marketing my business and increasing my product sales.

B

The tag line gives a creative spin and catches my attention in option B

B

The option in B has several advantages. First, the roadmap of the development of business plan in B is vivid and easy to understand. As a business owner, I can put myself in the same shoe of the person in the image. The ad in B gives me confidence that the plan would work. I do not get similar impression from A. Second, the tagline in B is easier to understand. Guessing does not work in marketing. Owners of business should avoid using guessing in the business. A strategic plan is important. The tagline in A focuses on the process of transformation. It does not mention anything about strategic plans.

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AI analysis (sample data)

Unearth more insights with a detailed poll report, discovering what respondents liked, disliked, and what to do next.

Survey Analysis

Winning Option: Characteristics and Appeal

  • Option B emerged as the preferred brand packaging design, securing 12 out of 15 votes. Respondents frequently highlighted its aesthetic appeal, emphasizing the luxurious and high-quality impression it conveys. The ability to stack packages was a notable practical advantage mentioned by participants.
  • Several respondents appreciated the monochrome color scheme of Option B, which they found less overwhelming compared to more colorful designs. This preference for simplicity suggests that minimalistic designs may resonate well with this group.
  • Additionally, environmental considerations played a role in favoring Option B; some participants noted its reduced plastic usage and recyclability as attractive features.

Key Topics Across Options

  1. Aesthetic Appeal: Across both options, aesthetics were crucial in influencing preferences. Participants often referred to colors and overall design quality when justifying their choices.

  2. Environmental Concerns: Both options had respondents who valued environmentally friendly aspects of packaging. However, while Option A was praised for being reusable and eco-friendly by some, others perceived Option B’s reduced plastic use as more sustainable.

  3. Practicality: Practical elements such as ease of stacking (Option B) or suitability for travel (Option B) were significant factors in decision-making processes.

Hypotheses for Further Testing

  • Investigate whether minimalistic designs consistently outperform colorful ones across different demographic groups or product categories.

  • Explore if environmental messaging on packaging significantly influences consumer preference when compared with other attributes like luxury perception or practicality.

  • Assess how important stacking capability is relative to other functional benefits in various contexts such as home storage versus travel convenience.

These hypotheses can guide further research into understanding deeper consumer motivations behind packaging preferences observed in this survey context.

AI themes (sample data)

Learn what respondents like and dislike about your poll based on sentiments analyzed by our AI.
A

Likes (sample data)

  • Sleek and modern design
  • Large ear cup sizes for comfort
  • Minimalist and streamlined look

Dislikes (sample data)

  • Lack of unique features or standout elements
  • White color may get dirty easily
  • Not as much cushioning as other options
B

Likes (sample data)

  • (Note: There were no positive mentions specific to Option B in the provided survey answers)

Dislikes (sample data)

  • (Note: There were no negative mentions specific to Option B in the provided survey answers)
C

Likes (sample data)

  • Unique and stylish metallic grating design
  • Sturdy and flexible build
  • 'Cool' aesthetic appeal

Dislikes (sample data)

  • 'Weird' or unpleasant cone shape for earmuffs
  • 'Odd' overall appearance with metallic accents
  • (Note: Third negative mention not available from provided survey answers)
D

Likes (sample data)

  • Comfortable and sturdy design
  • Aesthetic appeal, including color options
  • Familiarity with the brand's quality

Dislikes (sample data)

  • Negative perception of the brand logo
  • Smaller ear size perceived as less comfortable
  • Design not preferred compared to others
E

Likes (sample data)

  • Sleek, modern, and professional look
  • Comfortable fit with larger ear sections that cup the ears well
  • Minimalist and clean black aesthetic

Dislikes (sample data)

  • 'Flat' appearance perceived as less comfortable by some
  • 'Bulky' design disliked by a few respondents
  • Narrower piece near headband' not appealing to all users
F

Likes (sample data)

  • 'Cushiony padding' for comfort over long periods of use
  • 'Solid build' making it durable and secure on the head/ears
  • Preferred neutral colors like black for headphones

Dislikes (sample data)

  • 'Large ear covering' may be too big for some users’ preferences
  • 'Separation of controls/buttons' not liked by everyone
  • 'Chrome accent rings on headband' not appealing to all respondents
G

Likes (sample data)

  • Design perceived as high quality and appealing
  • Liked the color, especially the blue
  • Thin padding was appreciated

Dislikes (sample data)

  • Looked flimsy to some respondents
  • Perceived as less sturdy compared to other options
  • Color preference for white or black over blue
H

Likes (sample data)

  • Modern and high-quality appearance with a white design
  • Comfortable padding on headband and ears
  • Sleek and neutral look preferred by many

Dislikes (sample data)

  • 'White' color seen as prone to getting dirty easily
  • 'Large ear cups' might be problematic for glasses wearers over long periods of use
  • 'Sturdy design' could be considered bulky by some users