{"app_id":"fyv2a0qw"}

Head-to-head

Poll complete
50 people answered in 25 minutes.
50 US-based respondentsFebruary 28, 2019Public
February 28, 2019Public

Q: Which app icon is best?

Head-to-head poll

Statistically significant
2nd place
A option image
A
17 votes

34%
PickFu winner
B option image
B
33 votes

66%

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Response flags
0
Keywords
9
8
8
7


Gender identity
28
21
1
Age range
3
27
8
11
1
A
17 responses
A

I like the picture of the person in A more.

A

I like the graphic on this one.

A

I selected choice A because it automatically stood out and captured my attention. I think the colors and the over all design are more visually appealing to the eye than the other choice.

A

THIS LOOKS MORE FUN AND BRIGHT.

A

I'm assuming this is for a dating service, so this image portrays more what I think of with this type of app--a person looking at their phone to find a date. It's more eye catching and gives a clearer image of what the app is.

A

i feel having an outline of a person in the picture is very important it lets users know they will indeed talk to people

A

I feels more personal and inviting.

A

I FIND A MORE EYE CATCHING

A

I like that it looks like a woman is texting or talking to me. That's why I'd use the app, so that's what I want to see.

A

This one is a little more eye catching

A

It is more colorful and stands out. I like the purple woman and this option gives more information

A

Better with logo of actual person

A

The graphic of the woman is definitely more eye catching, but why not have a woman and a man?

A

The person and the colors in this icon stick out and are more memorable in my opinion.

A

I like the woman silhouette and easy readability of the app name. The other option feels a bit cluttered and unfocused.

A

The pink girl is fun and eye catching.

A

Looks the most interesting.

B
33 responses
B

cleaner appearance, without the person it looks less tacky and more professional

B

B because it looks more simple and professional.

B

I don't need any pictures, I like the straightforward text. Wifi symbol is a very nice touch.

B

I prefer the more basic design of B. It looks more professional.

B

I think B is definitely better. It's sleeker looking and it also doesn't show a woman like A which makes it look one sided.

B

I just like the simplicity of this one and it doesnt single out one gender for useage.

B

I really dislike the bright purple/pink coloring in Option A - it's really hard on the eyes. Also the logo text doesn't stand out anywhere near as well in Option A as it does in Option B.

B

I like this one better because it is pretty eye catching. I like the layout of the design where it isn't too flashy and obnoxious. Not only do I like the layout design but I also really enjoy the color scheme.

B

B has a better color scheme, and doesn't imply that it's mostly for men.

B

i like option b because its more simplistic than choice a

B

The other option's silhouette looks too cartoon-ish. I like the simple design of my selection better.

B

I much prefer B because it's classier looking than A. A looks sketchy to me.

B

I like B because it doesnt look like its geared just for women.

B

looks cleaner than A

B

This doesn't imply that it's for men or women specifically. It's more universal.

B

The outline of the girl in A looks creepy. I would not want her on the logo of an app I was using.

B

Option "B" has a professional feel to me. I seems to me I could trust "B"more than I could "A" which feels a bit scammy to me.

B

I like the fact that it is more subtle.

B

More mature looking than the other one, seems more serious

B

There is no need for a pink silhouette icon because the text is sufficiently explanatory and makes sense.

B

Looks better when more simple.

B

It is better sight wise so you know what it is, the other being that it is going to be a small icon you may not know what it is right away.

B

I think A would make men feel like it's not for them because there's a picture of a woman.

B

more inclusive for all

B

I prefer this basic icon better, the woman graphic is kind of cheesy, reminds me of a 1970s graphic.

B

Because A shows a woman, what if I'm a woman looking for a man? This icon doesn't appeal to me. The one with just text is more neutral. And I like the heart.

B

Option A is too busy and wouldn't look as good when shrunk down to icon-size.

B

A is little more striking but the pink silhouette doesn't do anything for me. Another color might work better but otherwise I have to go with B.

B

More modern and minimalistic

B

This one is better. Don't like the woman on the other one.

B

easy to see logo in one go

B

I like option b it isn't too complex and it looks way better than option a who's trying too hard.

B

The female in the picture makes it look like this is only for women. If you want men to use the app too, you need to have it be gender neutral so it can appeal to all sexes.

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AI analysis (sample data)

Unearth more insights with a detailed poll report, discovering what respondents liked, disliked, and what to do next.

Survey Analysis

Winning Option: Characteristics and Appeal

  • Option B emerged as the preferred brand packaging design, securing 12 out of 15 votes. Respondents frequently highlighted its aesthetic appeal, emphasizing the luxurious and high-quality impression it conveys. The ability to stack packages was a notable practical advantage mentioned by participants.
  • Several respondents appreciated the monochrome color scheme of Option B, which they found less overwhelming compared to more colorful designs. This preference for simplicity suggests that minimalistic designs may resonate well with this group.
  • Additionally, environmental considerations played a role in favoring Option B; some participants noted its reduced plastic usage and recyclability as attractive features.

Key Topics Across Options

  1. Aesthetic Appeal: Across both options, aesthetics were crucial in influencing preferences. Participants often referred to colors and overall design quality when justifying their choices.

  2. Environmental Concerns: Both options had respondents who valued environmentally friendly aspects of packaging. However, while Option A was praised for being reusable and eco-friendly by some, others perceived Option B’s reduced plastic use as more sustainable.

  3. Practicality: Practical elements such as ease of stacking (Option B) or suitability for travel (Option B) were significant factors in decision-making processes.

Hypotheses for Further Testing

  • Investigate whether minimalistic designs consistently outperform colorful ones across different demographic groups or product categories.

  • Explore if environmental messaging on packaging significantly influences consumer preference when compared with other attributes like luxury perception or practicality.

  • Assess how important stacking capability is relative to other functional benefits in various contexts such as home storage versus travel convenience.

These hypotheses can guide further research into understanding deeper consumer motivations behind packaging preferences observed in this survey context.

AI themes (sample data)

Learn what respondents like and dislike about your poll based on sentiments analyzed by our AI.
A

Likes (sample data)

  • Sleek and modern design
  • Large ear cup sizes for comfort
  • Minimalist and streamlined look

Dislikes (sample data)

  • Lack of unique features or standout elements
  • White color may get dirty easily
  • Not as much cushioning as other options
B

Likes (sample data)

  • (Note: There were no positive mentions specific to Option B in the provided survey answers)

Dislikes (sample data)

  • (Note: There were no negative mentions specific to Option B in the provided survey answers)
C

Likes (sample data)

  • Unique and stylish metallic grating design
  • Sturdy and flexible build
  • 'Cool' aesthetic appeal

Dislikes (sample data)

  • 'Weird' or unpleasant cone shape for earmuffs
  • 'Odd' overall appearance with metallic accents
  • (Note: Third negative mention not available from provided survey answers)
D

Likes (sample data)

  • Comfortable and sturdy design
  • Aesthetic appeal, including color options
  • Familiarity with the brand's quality

Dislikes (sample data)

  • Negative perception of the brand logo
  • Smaller ear size perceived as less comfortable
  • Design not preferred compared to others
E

Likes (sample data)

  • Sleek, modern, and professional look
  • Comfortable fit with larger ear sections that cup the ears well
  • Minimalist and clean black aesthetic

Dislikes (sample data)

  • 'Flat' appearance perceived as less comfortable by some
  • 'Bulky' design disliked by a few respondents
  • Narrower piece near headband' not appealing to all users
F

Likes (sample data)

  • 'Cushiony padding' for comfort over long periods of use
  • 'Solid build' making it durable and secure on the head/ears
  • Preferred neutral colors like black for headphones

Dislikes (sample data)

  • 'Large ear covering' may be too big for some users’ preferences
  • 'Separation of controls/buttons' not liked by everyone
  • 'Chrome accent rings on headband' not appealing to all respondents
G

Likes (sample data)

  • Design perceived as high quality and appealing
  • Liked the color, especially the blue
  • Thin padding was appreciated

Dislikes (sample data)

  • Looked flimsy to some respondents
  • Perceived as less sturdy compared to other options
  • Color preference for white or black over blue
H

Likes (sample data)

  • Modern and high-quality appearance with a white design
  • Comfortable padding on headband and ears
  • Sleek and neutral look preferred by many

Dislikes (sample data)

  • 'White' color seen as prone to getting dirty easily
  • 'Large ear cups' might be problematic for glasses wearers over long periods of use
  • 'Sturdy design' could be considered bulky by some users