App icon test marketing poll

100 Respondents General Population

This is a completed app icon test marketing poll published on Sep 5, 2014.

The mobile app developer received 100 unbiased responses (votes & explanations) from the general population in about about 2 hours.

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Which icon do you like the most for a PVP strategical game ?

Option B

A1a82bc02679bdcb5ab3aa627a13a27f2a6941cb


54/100 votes

Full Poll Results

Published Sep 5, 2014
Public

Which icon do you like the most for a PVP strategical game ?

100 Respondents General Population

Option A

8c879c5bf8b08346f01e6df5f7679fd8cd08c9df


46 votes
Option B

A1a82bc02679bdcb5ab3aa627a13a27f2a6941cb


54 votes

Responses

Responses to Option A
1
Looks more stern
2
This one looks better.
3
It looks legit as a phone icon.
4
More attractive.
5
I prefer the stone face.
6
A is more thought-provoking. Option B just looks like your typical game to kill people.
7
Its intriguing as you think the stone will manifest into a live person
8
Option A is my choice. It just looks more interesting and "wiser". Gives me the impression there would be more strategy involved versus just brute force.
9
Option B says more "Angry spartans" or something to me. Option A is a little more refined.
10
The face on A looks more like a game of strategy. B looks too violent for my taste.
11
it is more subtle than option b
12
The King looks like a BOSS! Option A is a much more interesting look to have on your phone.
13
Like the statue; hate the drooling guy
14
I thought the other option was a little scary so I chose option A since it was more visually appealing.
15
The design looks cool. Like a statue.
16
Looks less generic than the other option.
17
It's more mysterious, it's more of an image that you'd expect an icon to have, I guess. Because most logos for games, or anything, are more like symbols than action shots, which is what option B looks more like.
18
Its not as creepy
19
Much cleaner, sharper and classic looking design.
20
I chose this icon because it makes me want to proceed further in the game. The icon is not really showing an emotion as Option B, this in turn makes me want to see what this game is about. I also like the red gem!
21
The image just invokes a feeling of calmness and thinking. It seems more appropriate for strategy than the other option - which would be more suited for an action-oriented game.
22
I like the image better.
23
I chose option A because this icon looks really sharp. Option B looks too generic, like hundreds of other games.
24
A looks better in icon-size form than B. Also, since A is more of a uniform color throughout, it looks better alongside most other icons than B.
25
Has more of a strategical look.
26
I like the mystery the picture seems to present.
27
I like the high detail gold art. It reminds me a lot of spelunky.
28
Normally I like more realistic icons but option A just looks really cool!
29
I like A better, it gives me a feel of relation.
30
Option A is more stable and balanced.
31
Its one I've never seen before and it looks interesting.
32
I think it is more interesting.
33
the other one looks like one i have seen before
34
I like the way Option B looks on the phone screen - thats a cooler icon.
35
It's more dramatic and makes me want to play the game.
36
It's less angry.
37
That is just a cool looking king or whatever it is. I prefer over the angry dude.
38
The picture seems more calming not as intense
39
it speaks more to the imagination
40
The A face seems more mysterious looking, therefore more related to strategy.
41
Option A is much more unique and seems like an icon I haven't seen a million other times in games of the same genre. Option A would draw me in more to look further into what the game is all about because it seems new and different than things I've seen before. Option A has a more rustic feel to it, but somehow seems like it would be more modern and exciting as well.
42
Better design.
43
I like the uniqueness of choice A and how it looks as an icon.
44
I like the icon more. It stands out more.
45
I like the detail on the statue. I don't especially like the angry yelling guy.
46
The face seems more like thinking and planning strategy rather than just attacking.
Responses to Option B
1
easily b. Much more cool
2
I like the solider look
3
For PVP, I like the realism of B.
4
I like a more realistic face.
5
The hero looks more vicious
6
more fierce looking
7
It looks wilder, more aggressive.
8
I prefer B because for PVP, I'd rather see an actual person in the icon rather than a statue.
9
it looks like it has some action behind it
10
looks fun!
11
The icon looks more aggressive and for a pvp game you think more aggressive and angry.
12
This looks like its attached to a really intense, and interesting game. The second one looks like it's more childish rather than action filled.
13
It is a more interesting and warlike face than the other.
14
Really like the more 'lifelike' facial features of the graphic, the other reminds me of a tetris type game, Alrus revenge or something like that. Too stone figure like.
15
Option B looks like it will be an action game. Option A looks more tactical.
16
B seems more like a pvp icon rather than A that could be any fantasy game
17
Looks more authentic
18
I like the expression on the characters face
19
More Color
20
Option B has more passion and gets me more interested in the game. I don't really like the look of option A.
21
The screaming, man soldier looks more enticing and exciting for a PVP game, ready to do battle.
22
Not really sure why B but it appeals to me more than A.
23
The character looks more intense.
24
Picture A is a little bit cartoon-ish. It looks more like a simple game such as Bejeweled rather than an intense game. If you could make picture A a little more serious looking I think I would like A better.
25
looks meaner
26
More realistic.
27
I like the warrior better
28
Looks action packed
29
looks more like combat
30
I like the face instead of the statue.
31
The guy on choice A looked like he is sleeping, so to me, it looks like a boring game with that icon.
32
A just looks like the face on a statue. B screams "WAR"!!!
33
I think I would confuse the other icon with Temple Run.
34
looks more exciting
35
He looks angry and fun.
36
Much different than other game icons I have seen.
37
i like B a bit more, it looks more like something i would play
38
I like the way the cut-out on the crown looks on the phone. Overall I like the image in b better, a image shows more action, but is not appealing to look at.
39
This picture looks more exciting
40
this icon stands out for me. the other icon the character looks like he is asleep
41
More dramatic.
42
A doesn't look like a PVP game.
43
He looks tougher.
44
I like the realistic look. Sort of reminds me of console games with this icon.
45
The first icon looks like it would be for a slots game
46
Looks more exciting and fun
47
There is some background color in the icon which makes it stand out
48
The B option has a more realistic image instead of a cartoon-y image.
49
I think the picture draws your attention and is more detailed.
50
I like the image of the man in Image B.
51
like the face
52
B looks more like a live person, and you're playing against a live person.
53
I think the emotion in the warrior's face drew me to choice B.
54
Looks more exciting. I would choose this if I was looking for excitement.

Demographics

Gender
Male (0%)
TraitPercentage
Male (0%)0
Female (0%)0
Age
3-17 (0%)
TraitPercentage
3-17 (0%)0
18-34 (0%)0
35-49 (0%)0
50-64 (0%)0
65+ (0%)0
Income
$0-30k (0%)
TraitPercentage
$0-30k (0%)0
$30-60k (0%)0
$60-100k (0%)0
$100k+ (0%)0
Ethnicity
White (0%)
TraitPercentage
White (0%)0
Black (0%)0
Asian (0%)0
Hispanic (0%)0
Other (0%)0
Education
High School (0%)
TraitPercentage
High School (0%)0
College (0%)0
Grad School (0%)0
Gender for Option A
Male (0%)
TraitPercentage
Male (0%)0
Female (0%)0
Gender for Option B
Male (0%)
TraitPercentage
Male (0%)0
Female (0%)0
Age for Option A
3-17 (0%)
TraitPercentage
3-17 (0%)0
18-34 (0%)0
35-49 (0%)0
50-64 (0%)0
65+ (0%)0
Age for Option B
3-17 (0%)
TraitPercentage
3-17 (0%)0
18-34 (0%)0
35-49 (0%)0
50-64 (0%)0
65+ (0%)0
Income for Option A
$0-30k (0%)
TraitPercentage
$0-30k (0%)0
$30-60k (0%)0
$60-100k (0%)0
$100k+ (0%)0
Income for Option B
$0-30k (0%)
TraitPercentage
$0-30k (0%)0
$30-60k (0%)0
$60-100k (0%)0
$100k+ (0%)0
Ethnicity for Option A
White (0%)
TraitPercentage
White (0%)0
Black (0%)0
Asian (0%)0
Hispanic (0%)0
Other (0%)0
Ethnicity for Option B
White (0%)
TraitPercentage
White (0%)0
Black (0%)0
Asian (0%)0
Hispanic (0%)0
Other (0%)0
Education for Option A
High School (0%)
TraitPercentage
High School (0%)0
College (0%)0
Grad School (0%)0
Education for Option B
High School (0%)
TraitPercentage
High School (0%)0
College (0%)0
Grad School (0%)0

A

Votes by demographic segment

B


Gender
41%
Male (51)
58%
51%
Female (49)
48%

Age
-
3-17 (None)
-
47%
18-34 (40)
52%
47%
35-49 (44)
52%
35%
50-64 (14)
64%
50%
65+ (2)
50%

Income
48%
$0-30k (37)
51%
42%
$30-60k (38)
57%
31%
$60-100k (16)
68%
77%
$100k+ (9)
22%

Ethnicity
46%
White (78)
53%
20%
Black (5)
80%
50%
Asian (6)
50%
50%
Hispanic (8)
50%
66%
Other (3)
33%

Education
42%
High School (28)
57%
45%
College (61)
54%
54%
Grad School (11)
45%
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