Blog Posts About Optimizing Mobile Apps

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    Differences between the App Store and Google Play — And How to Optimize for Them

    Developing cross-platform mobile apps not only requires unique coding, but also an awareness of differences between the App Store and Google Play, and how to market those apps for each platform. “The two stores, while similar, differ in their outlook, details they show, and requirements they have to list your app,” said Nikolay Triffonov, who […]

  • Cross-promote-apps-170x150
    How to Effectively Cross-Promote Apps

    Mobile app developers often have more than one app to promote. Marketing to users who are already engaged in one of your apps to download another is an effective method to grow your audience. What methods should app companies use to cross-promote apps? Here are some ideas:

  • Groupthink-170x150
    Avoiding Groupthink in Your Work

    When you’re building a business, it’s easy to get bogged down in minutiae, jargon, and tunnel vision. You start assuming that everyone understands your product or service as well as you and your team members do. Of course, this is rarely the case. When consciously avoiding groupthink, how can you and your colleagues break out of […]


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