{"app_id":"fyv2a0qw"}Head-to-head
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50 people answered in 23 minutes.Q: Which magnetic knife block would you rather buy and why? (Only logo is different)
Head-to-head poll
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I like this logo better. It's much easier to see and looks regal instead of just a circle of black lines.
Option A was selected for the logo is a little bit less busy making it easier to see.
There is something strong and sharp with the logo with option A. It seems more sturdy and gives off a better sense of quality.
I like the smaller one and the symbol used. The symbol looks mysterious and intrigues me.
Between these two logos I like the one and a the most however I have some concerns that the logo on the wooden block does not match the logo on the front of the box
I like the picture that has the package shown closer (and, I suppose, larger and more zoomed in)..it ads some balance to the photo so it looks better overall.
I don't see any difference between the two photos! I only went with Option A because it comes before B.
I like the logo on A as it feels more dynamic and seems like a better match to the magnetic feature of the product.
I know that B matches the logo on the box, and I like the logo on the box but it just looks too smushed when it is on the board. I like that I can see the detail in A.
I like the logo for option A the best. The wood grain handles of this knife looks really nice
Consider how small the logo on the board actually is, I'd have to say that A looks better and would be the one I buy if that were to be a factor. B's is a lot more complex, and while that looks good when properly sized, it looks rather bad when there isn't enough size to accurately translate all the fine detail. Such as here. A looks much better in the limited space provided. In reality, this wouldn't make or break such a product for me, but I do have to admit A looks better and more professional.
Looked for a while but cannot see a difference They look very close. Both look good.
A is the better of the two for me. I would rather buy this because the logo was clearer and resonated more with me as a consumer.
It makes more sense to match the logos. Also the Tree logo looks a lot better
B i prefer this one as it fits the box art more and i think it looks better in my opinion as far as logo designs go
I really like the round tree logo, I think it is cute, fits the brand name and looks nice on the product.
B looks more like something established and crafted, which I think is a better fit.
I like how the board has the tree symbol on the bottom of it. It matches the box and it looks prettier compared to the other logo.
I like the circular logo as it seems to be more symmetrical and makes me think this brand is more professional and prestigious.
I think that this option makes more sense since it has a logo that matches the box.
I like the round tree logo better than the other one. I could do with either one, but if I had to choose, it would be A.
i prefer the tree in choice b more. i feel like it sticks with the natural aspect we try to keep in our home.
I definitely like the logo on this block better. The other logo looks like the Autobots from Transformers!
Definitely prefer to see the more nature oriented logo. It's more apt for the wood block.
I would want this block because I like the way it looks and the design. This would be the one I would want in my kitchen
This logo seems more natural, like it was meant to be on a wood cutting board. The logo for option A reminds me of a tech company.
Option B as the brand logo on the block matches and is aligned with the brand logo on the box. It makes no sense to change the logo moniker on the block. This adds production costs that are passed on to the consumer. Option B keeps the logos the same and thus aligns the product with the brand.
It took me awhile to even find a difference, but of the two emblems on the block I prefer B. I like that it matches the box and it just makes more sense to me.
I like the logo on this board. It makes me think that the products are made in a way that is better for the enviroment. I feel that they would last longer.
I like B because the logo design is more elaborate and complex. It looks like an abstract tree design, and that appeals to me.
Option B as the logo on the board matched the logo on the box.. If someone were to attempt to find the until, using on only the board as a guide, and not the box, it might become confusing if they were looking at Option A and searching for it's logo when the Tree logo is found on the box, but the other one isn't..
Pretty much a pointless and trivial survey here - as stated, "only logo is different." And how much could that possibly matter to a consumer? ZERO - that's how much.
I prefer Option B as my first choice. I like the round logo better. It's discrete looking and elegant with a modern twist that's pleasing and attractive. It fits nicely with the wooden board and has a expensive and classic look.
the fact that the logo matches the box logo makes the most sense to me they both represent a tree the other logo makes no sense to me.
I like the circular shape of the logo in B and like that it's a tree design. This seems more natural and earthy to me and also more visually appealing.
The tree logo from the box repeating on the block is nicer compared to the simpler company logo.
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AI analysis (sample data)
Unearth more insights with a detailed poll report, discovering what respondents liked, disliked, and what to do next.Survey Analysis
Winning Option: Characteristics and Appeal
- Option B emerged as the preferred brand packaging design, securing 12 out of 15 votes. Respondents frequently highlighted its aesthetic appeal, emphasizing the luxurious and high-quality impression it conveys. The ability to stack packages was a notable practical advantage mentioned by participants.
- Several respondents appreciated the monochrome color scheme of Option B, which they found less overwhelming compared to more colorful designs. This preference for simplicity suggests that minimalistic designs may resonate well with this group.
- Additionally, environmental considerations played a role in favoring Option B; some participants noted its reduced plastic usage and recyclability as attractive features.
Key Topics Across Options
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Aesthetic Appeal: Across both options, aesthetics were crucial in influencing preferences. Participants often referred to colors and overall design quality when justifying their choices.
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Environmental Concerns: Both options had respondents who valued environmentally friendly aspects of packaging. However, while Option A was praised for being reusable and eco-friendly by some, others perceived Option B’s reduced plastic use as more sustainable.
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Practicality: Practical elements such as ease of stacking (Option B) or suitability for travel (Option B) were significant factors in decision-making processes.
Hypotheses for Further Testing
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Investigate whether minimalistic designs consistently outperform colorful ones across different demographic groups or product categories.
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Explore if environmental messaging on packaging significantly influences consumer preference when compared with other attributes like luxury perception or practicality.
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Assess how important stacking capability is relative to other functional benefits in various contexts such as home storage versus travel convenience.
These hypotheses can guide further research into understanding deeper consumer motivations behind packaging preferences observed in this survey context.
AI themes (sample data)
Learn what respondents like and dislike about your poll based on sentiments analyzed by our AI.Likes (sample data)
- Sleek and modern design
- Large ear cup sizes for comfort
- Minimalist and streamlined look
Dislikes (sample data)
- Lack of unique features or standout elements
- White color may get dirty easily
- Not as much cushioning as other options
Likes (sample data)
- (Note: There were no positive mentions specific to Option B in the provided survey answers)
Dislikes (sample data)
- (Note: There were no negative mentions specific to Option B in the provided survey answers)
Likes (sample data)
- Unique and stylish metallic grating design
- Sturdy and flexible build
- 'Cool' aesthetic appeal
Dislikes (sample data)
- 'Weird' or unpleasant cone shape for earmuffs
- 'Odd' overall appearance with metallic accents
- (Note: Third negative mention not available from provided survey answers)
Likes (sample data)
- Comfortable and sturdy design
- Aesthetic appeal, including color options
- Familiarity with the brand's quality
Dislikes (sample data)
- Negative perception of the brand logo
- Smaller ear size perceived as less comfortable
- Design not preferred compared to others
Likes (sample data)
- Sleek, modern, and professional look
- Comfortable fit with larger ear sections that cup the ears well
- Minimalist and clean black aesthetic
Dislikes (sample data)
- 'Flat' appearance perceived as less comfortable by some
- 'Bulky' design disliked by a few respondents
- Narrower piece near headband' not appealing to all users
Likes (sample data)
- 'Cushiony padding' for comfort over long periods of use
- 'Solid build' making it durable and secure on the head/ears
- Preferred neutral colors like black for headphones
Dislikes (sample data)
- 'Large ear covering' may be too big for some users’ preferences
- 'Separation of controls/buttons' not liked by everyone
- 'Chrome accent rings on headband' not appealing to all respondents
Likes (sample data)
- Design perceived as high quality and appealing
- Liked the color, especially the blue
- Thin padding was appreciated
Dislikes (sample data)
- Looked flimsy to some respondents
- Perceived as less sturdy compared to other options
- Color preference for white or black over blue
Likes (sample data)
- Modern and high-quality appearance with a white design
- Comfortable padding on headband and ears
- Sleek and neutral look preferred by many
Dislikes (sample data)
- 'White' color seen as prone to getting dirty easily
- 'Large ear cups' might be problematic for glasses wearers over long periods of use
- 'Sturdy design' could be considered bulky by some users