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Open-ended

Poll complete
5 people answered in 1 day.
50 US-based respondentsPeople who prefer luxury beauty products$75-150k income households
May 6, 2023Public
May 6, 2023Public

Q: NOMOBO is a safe and natural underarm rinse, that when applied and rinsed off in the shower, enables our users to stay fresh all day without deodorant. Which slogan below would would intrigue you to buy and do you think best represents us and why?

Open-ended poll

We are developing our tag line and also the name of the membership club. We want it to feel authentic, positive, and enticing to be a member. NOMOBO retails for 34.99 for 2 month supply CHOICES FOR CLUB/SLOGANS: NOMOBO: Fresh Spaces Club NOMOBO: Stay Fresh Club NOMOBO: Stop The Stink Club About NOMOBO: -Powered clean and natural ingredients -No residue, no staining, no white marks -Suitable for all skin types -Rinses away easily without leaving skin feeling sticky or oily

AI Summary

The survey results show that the majority of respondents preferred the "Stay Fresh Club" slogan over the other options. This preference was based on several factors, including its direct and self-explanatory nature, positive messaging, modernity and relatability. Respondents also appreciated that it accurately described the product's long-lasting freshness benefits. The second most popular option was "Stop the Stink Club," which appealed to some respondents due to its catchy alliteration and fun sound, as well as its promise of removing underarm odor with clean and natural ingredients. However, overall it seems that respondents were more drawn to slogans that emphasized freshness rather than odor elimination.

Based on these poll results, further hypotheses could be tested to better understand what messaging resonates with consumers when it comes to underarm care products. For example, a follow-up survey could ask participants about their preferences for different types of messaging (e.g., humor vs. straightforwardness) or explore how different words or phrases impact their perception of a product's effectiveness or safety. Additionally, researchers could investigate whether certain demographics (such as age or gender) are more likely to respond positively to specific types of messaging in this context. By exploring these questions further, companies can refine their marketing strategies for underarm care products and better meet consumer needs and preferences.

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Responses5

I think Stay Fresh Club is clearly the best, I think it's the best because it sounds the most modern and relatable. I think this slogan also helps to show what the product is about the best, it let's you know that it is going to let you stay fresh all day long. I think the other options lack that and instead make it seem like it is just a temporary thing. Therefore all things considered I would say Stay Fresh Club is the best.

#1

Mark response helpful

I rather prefer the stop the stink club slogan because I really like the alliteration and cool and fun sound of this slogan the most and how it removes the under arm smell with clean and natural ingredients.

#2

Mark response helpful

I like the message here that says stay fresh Club because that's a positive message and I think everybody wants to stay fresh so this would be a positive message for everyone

#3

Mark response helpful

NOMOBO: Stay Fresh Club is the best because it actually describes the product, as in it would stay and it is long lasting. Stink is silly, and fresh spaces sounds like something for my dishwasher.

#4

Mark response helpful

The stay fresh slogan is great because it is direct and self explanatory

#5

Mark response helpful

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AI analysis (sample data)

Unearth more insights with a detailed poll report, discovering what respondents liked, disliked, and what to do next.

Survey Analysis

Winning Option: Characteristics and Appeal

  • Option B emerged as the preferred brand packaging design, securing 12 out of 15 votes. Respondents frequently highlighted its aesthetic appeal, emphasizing the luxurious and high-quality impression it conveys. The ability to stack packages was a notable practical advantage mentioned by participants.
  • Several respondents appreciated the monochrome color scheme of Option B, which they found less overwhelming compared to more colorful designs. This preference for simplicity suggests that minimalistic designs may resonate well with this group.
  • Additionally, environmental considerations played a role in favoring Option B; some participants noted its reduced plastic usage and recyclability as attractive features.

Key Topics Across Options

  1. Aesthetic Appeal: Across both options, aesthetics were crucial in influencing preferences. Participants often referred to colors and overall design quality when justifying their choices.

  2. Environmental Concerns: Both options had respondents who valued environmentally friendly aspects of packaging. However, while Option A was praised for being reusable and eco-friendly by some, others perceived Option B’s reduced plastic use as more sustainable.

  3. Practicality: Practical elements such as ease of stacking (Option B) or suitability for travel (Option B) were significant factors in decision-making processes.

Hypotheses for Further Testing

  • Investigate whether minimalistic designs consistently outperform colorful ones across different demographic groups or product categories.

  • Explore if environmental messaging on packaging significantly influences consumer preference when compared with other attributes like luxury perception or practicality.

  • Assess how important stacking capability is relative to other functional benefits in various contexts such as home storage versus travel convenience.

These hypotheses can guide further research into understanding deeper consumer motivations behind packaging preferences observed in this survey context.

AI themes (sample data)

Learn what respondents like and dislike about your poll based on sentiments analyzed by our AI.
A

Likes (sample data)

  • Sleek and modern design
  • Large ear cup sizes for comfort
  • Minimalist and streamlined look

Dislikes (sample data)

  • Lack of unique features or standout elements
  • White color may get dirty easily
  • Not as much cushioning as other options
B

Likes (sample data)

  • (Note: There were no positive mentions specific to Option B in the provided survey answers)

Dislikes (sample data)

  • (Note: There were no negative mentions specific to Option B in the provided survey answers)
C

Likes (sample data)

  • Unique and stylish metallic grating design
  • Sturdy and flexible build
  • 'Cool' aesthetic appeal

Dislikes (sample data)

  • 'Weird' or unpleasant cone shape for earmuffs
  • 'Odd' overall appearance with metallic accents
  • (Note: Third negative mention not available from provided survey answers)
D

Likes (sample data)

  • Comfortable and sturdy design
  • Aesthetic appeal, including color options
  • Familiarity with the brand's quality

Dislikes (sample data)

  • Negative perception of the brand logo
  • Smaller ear size perceived as less comfortable
  • Design not preferred compared to others
E

Likes (sample data)

  • Sleek, modern, and professional look
  • Comfortable fit with larger ear sections that cup the ears well
  • Minimalist and clean black aesthetic

Dislikes (sample data)

  • 'Flat' appearance perceived as less comfortable by some
  • 'Bulky' design disliked by a few respondents
  • Narrower piece near headband' not appealing to all users
F

Likes (sample data)

  • 'Cushiony padding' for comfort over long periods of use
  • 'Solid build' making it durable and secure on the head/ears
  • Preferred neutral colors like black for headphones

Dislikes (sample data)

  • 'Large ear covering' may be too big for some users’ preferences
  • 'Separation of controls/buttons' not liked by everyone
  • 'Chrome accent rings on headband' not appealing to all respondents
G

Likes (sample data)

  • Design perceived as high quality and appealing
  • Liked the color, especially the blue
  • Thin padding was appreciated

Dislikes (sample data)

  • Looked flimsy to some respondents
  • Perceived as less sturdy compared to other options
  • Color preference for white or black over blue
H

Likes (sample data)

  • Modern and high-quality appearance with a white design
  • Comfortable padding on headband and ears
  • Sleek and neutral look preferred by many

Dislikes (sample data)

  • 'White' color seen as prone to getting dirty easily
  • 'Large ear cups' might be problematic for glasses wearers over long periods of use
  • 'Sturdy design' could be considered bulky by some users