Ranked

The survey results show that there were two options that received the most votes, Option E and Option F. Both of these options had a score of 50, indicating that they were equally preferred by respondents. The positive characteristics of these options include clear and concise wording, easy to understand language, and a call to action. Respondents appreciated the fact that both options emphasized the free trial offer and listed some benefits without overwhelming them with too much information. Additionally, respondents liked how both messages gave them the option to learn more before committing.

Across all six options presented in this survey, three topics emerged as important to respondents: brevity, emphasis on free trial offer, and clarity about benefits. Respondents generally preferred shorter messages over longer ones because they did not want to be interrupted by Alexa with unnecessary information. They also appreciated when messages emphasized the free trial offer as it piqued their interest immediately. Lastly, clarity about benefits was important because it helped respondents make an informed decision about whether or not they wanted to sign up for Prime.

Based on these poll results, several hypotheses could be tested further in future research studies. One hypothesis is whether or not different wording would make a significant difference in response rates among consumers who are eligible for a free 30-day Prime Trial offer through Alexa's Yellow ring device notification system. Another hypothesis is whether or not offering additional incentives beyond just the free trial period would increase conversion rates among eligible consumers who receive notifications from Alexa's Yellow ring device system. Finally, it may be worth testing if certain demographics respond differently based on message length or content when receiving notifications from Alexa's Yellow ring device system regarding Prime membership offers