{"app_id":"fyv2a0qw"}

Ranked

Poll complete
50 people answered in about 1 hour.
50 US-based respondents Suburban residentsUrban residentsDecember 1, 2021Public
December 1, 2021Public

Q: Based on the following 3 images, which product (Ghost Spirit Box) would you rather click & buy? Why?

Ranked poll

3rd place
A option image
A
9 votes

18%
PickFu winner
B option image
B
25 votes

58%
2nd place
C option image
C
16 votes

42%

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Response flags
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Keywords
15
9
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8


Options
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0
0
Gender identity
15
33
2
Racial or ethnic identity
4
7
6
27
6
Education level
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4
7
23
13
Type of community
22
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4
Political affiliation
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Age range
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35
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A
9 responses
A
B
C

I like option A because it looks like it would be the easiest to hold and transport since it looks to be the smallest option.

A
C
B

I try to go for the most realistic looking box without having too many tacky ghost images on it

A
C
B

The oldschool style of this radio takes me back to when I was a kid. That is why this is top fo rme

A
B
C

If this is for ghost hunting, then I would want choice A because it is hand-held. I feel like that would be best if im walking around looking for ghosts

A
B
C

I love the look on option A, this looks like something out of the 80's, early 90's. It is also sleek and compact compared to the others.

A
C
B

I prefer Option A because it looks the most like the old transistor radios of the 1970s.

A
C
B

I only really like the handheld on the best, the others seem too big and fake paranormal too

A
B
C

Choice A is my top pick because I like the old school style design and look that it has to it. I like how it has a vertical design that is better suited to be held in one hand tightly. I also like the style of screen it has and how the buttons and sound area look which all add to the old school look of it. Choice B is my second pick because I like how like Choice A it has the words spirit box on it. I think that the ghost design where the sound is looks cool. Also, the battery indicator is nice. Choice C is last because I did not really like how it calls it an SBox. I also feel like the design looks too modern. Like a modern phone someone added an antenna to.

A
C
B

A reminded me of a short wave radio I had when I was a kid that I really liked, C has a cool design like a mash up of modern and retro and I don't really like B at all.

B
25 responses
B
C
A

I like Option B best. It looks a lot less retro that option C & A. Option A & C look like a radio scanner that you would get at radioshack in the early 2000's

B
C
A

Option B looks the most unique, aside from the cool picture of the ghost, the buttons look high quality, and the machine looks the most durable overall.

B
C
A

This one looks way more digital and current to me.

B
C
A

I prefer the more modern design of Option B.

B
C
A

B and C both look like a new technology box that would be more advanced technology wise than A. B states it is a spirit box on the box itself which I think helps in the marketing of this item. A looks like a old piece of equipment, rudimentary.

B
A
C

I would prefer B the most. I think it seems the most modern and innovative. It seems like it is made with high quality materials and that it is reliable. I also think the spirit detail adds some fun to the overall product.

B
C
A

Option B seems to match the name of it. And I like the larger version instead of the more vertical version in Option A.

B
C
A

I really like the stylish look of option B as well as the bigger buttons to push, I think that is very helpful.

B
C
A

I would buy option B because it looks to have the most functions and would be the easiest to use.

B
A
C

I liked the flair of the creepy character in the middle of the speaker in B. Otherwise I thought A had a better orientation.

B
A
C

I chose based on practical convenience and preferred aesthetic design at the top.

B
C
A

option B is modern fashion. Option A is too old fashion. Option C is somewhere in between.

B
C
A

I like B above the others because the buttons are large and the icons easy to read, so it would be easy to use even in low light; also it is sleek and modern looking. C was my second choice because it is also sleek and modern looking, but the button icons are smaller and harder to read. A is last because it looks like old tech and may not function as well as the other units, plus the button icons are also small and harder to read.

B
C
A

Option B looks the most refined and polished to me. Option C and A look too outdated to me.

B
C
A

i like these new more up to date spirit boxes than the last one. i owned the last one and it kind of sucked and didn't look good lie the first two

B
A
C

I like the shape and look of the one I ranked number 1 it looks sleek.

B
C
A

Option B looks like the most legitimate of the three.

B
C
A

I chose option B. I think the style as it is sleek and looks very user friendly.

B
C
A

I picked B first because I liked the design element of the ghost on the radio itself. Also I like the big and clear display that looks easy to read. I picked C next because I prefer the black background on the display with the orange numbers better than the display of A. The black background and orange color numbers looks easier to read than the display of A.

B
C
A

Option B has a cool ghost icon which is nice. It looks great.

B
C
A

The ghoulish looking figure on the front is the best selling point compared to the other options

B
C
A

I picked B and C as my top choices as I love the shape.

B
C
A

B and C look more modern. A seems to be designed to look like an older device. B is top choice as it seems easier to use.

B
C
A

The product designs that look modern and have a larger, easy-to-read display are the most appealing options being presented here. My top two selections are preferred over the distant third inferior option.

B
A
C

I like that there is a picture of a ghost on the box.

C
16 responses
C
B
A

These products look the best in terms of overall design

C
B
A

I like the box design as being more smooth and looks to have more functional button designs.

C
B
A

C is well laid out the controls are clearly stated and it seems easy to use.

C
B
A

I like the black design base and the red trim. It is timeless yet current. The LED looks cool too.

C
B
A

C featured brighter colors. I thought A looked really dull and sterile overall so it didn't stand out.

C
B
A

A just seems bland and ancient looking and is my least favorite of the three. I liked C more than B because I don't know what B's design is supposed to be.

C
B
A

My last choice is the only one I don't like. The product and technology looks outdated in my opinion. The other two look newer to me.

C
B
A

I like the shape and design but most of all I like the combination of black and orange here

C
B
A

I chose C as my first choice because I like the way it looks, the style, and the way it is positioned. I chose B as my second choice because I like the way it is set up, the graphics on it, and the display. I chose A as my final choice because I like the size, the display, and the way it looks.

C
B
A

I like the wider option the best. It reminds me of an old radio my parents had. I like the overall design of C better than B. I like the black and red and the shininess of it and I don't like the spook box part

C
A
B

Option C looks like a durable old fashioned radio so I would likely purchase that

C
A
B

I like the look of option c because it seems nicer

C
B
A

The first two are better laid out because i like the way it holds better.

C
B
A

I selected the ghost spirit boxes that I found to be the most visually appealing, eye catching and attractive

C
B
A

C just looks the most modern and cooler of these 3 designs. A looks old and outdated and C looks rather too advance for a mostly dedicated to 1 purpose tool.

C
B
A

I would be most likely to click on and ultimately purchase option C because I think that it has the most eye-catching and visually appealing product design out of the three options.

Showing 50/50 respondents

OptionRound 1Round 2
B1st

50.00%

25 votes

58.00%

29 votes+4
C2nd

32.00%

16 votes

42.00%

21 votes+5
A3rd

18.00%

9 votes

Eliminated

9 votes reassigned

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AI analysis (sample data)

Unearth more insights with a detailed poll report, discovering what respondents liked, disliked, and what to do next.

Survey Analysis

Winning Option: Characteristics and Appeal

  • Option B emerged as the preferred brand packaging design, securing 12 out of 15 votes. Respondents frequently highlighted its aesthetic appeal, emphasizing the luxurious and high-quality impression it conveys. The ability to stack packages was a notable practical advantage mentioned by participants.
  • Several respondents appreciated the monochrome color scheme of Option B, which they found less overwhelming compared to more colorful designs. This preference for simplicity suggests that minimalistic designs may resonate well with this group.
  • Additionally, environmental considerations played a role in favoring Option B; some participants noted its reduced plastic usage and recyclability as attractive features.

Key Topics Across Options

  1. Aesthetic Appeal: Across both options, aesthetics were crucial in influencing preferences. Participants often referred to colors and overall design quality when justifying their choices.

  2. Environmental Concerns: Both options had respondents who valued environmentally friendly aspects of packaging. However, while Option A was praised for being reusable and eco-friendly by some, others perceived Option B’s reduced plastic use as more sustainable.

  3. Practicality: Practical elements such as ease of stacking (Option B) or suitability for travel (Option B) were significant factors in decision-making processes.

Hypotheses for Further Testing

  • Investigate whether minimalistic designs consistently outperform colorful ones across different demographic groups or product categories.

  • Explore if environmental messaging on packaging significantly influences consumer preference when compared with other attributes like luxury perception or practicality.

  • Assess how important stacking capability is relative to other functional benefits in various contexts such as home storage versus travel convenience.

These hypotheses can guide further research into understanding deeper consumer motivations behind packaging preferences observed in this survey context.

AI themes (sample data)

Learn what respondents like and dislike about your poll based on sentiments analyzed by our AI.
A

Likes (sample data)

  • Sleek and modern design
  • Large ear cup sizes for comfort
  • Minimalist and streamlined look

Dislikes (sample data)

  • Lack of unique features or standout elements
  • White color may get dirty easily
  • Not as much cushioning as other options
B

Likes (sample data)

  • (Note: There were no positive mentions specific to Option B in the provided survey answers)

Dislikes (sample data)

  • (Note: There were no negative mentions specific to Option B in the provided survey answers)
C

Likes (sample data)

  • Unique and stylish metallic grating design
  • Sturdy and flexible build
  • 'Cool' aesthetic appeal

Dislikes (sample data)

  • 'Weird' or unpleasant cone shape for earmuffs
  • 'Odd' overall appearance with metallic accents
  • (Note: Third negative mention not available from provided survey answers)
D

Likes (sample data)

  • Comfortable and sturdy design
  • Aesthetic appeal, including color options
  • Familiarity with the brand's quality

Dislikes (sample data)

  • Negative perception of the brand logo
  • Smaller ear size perceived as less comfortable
  • Design not preferred compared to others
E

Likes (sample data)

  • Sleek, modern, and professional look
  • Comfortable fit with larger ear sections that cup the ears well
  • Minimalist and clean black aesthetic

Dislikes (sample data)

  • 'Flat' appearance perceived as less comfortable by some
  • 'Bulky' design disliked by a few respondents
  • Narrower piece near headband' not appealing to all users
F

Likes (sample data)

  • 'Cushiony padding' for comfort over long periods of use
  • 'Solid build' making it durable and secure on the head/ears
  • Preferred neutral colors like black for headphones

Dislikes (sample data)

  • 'Large ear covering' may be too big for some users’ preferences
  • 'Separation of controls/buttons' not liked by everyone
  • 'Chrome accent rings on headband' not appealing to all respondents
G

Likes (sample data)

  • Design perceived as high quality and appealing
  • Liked the color, especially the blue
  • Thin padding was appreciated

Dislikes (sample data)

  • Looked flimsy to some respondents
  • Perceived as less sturdy compared to other options
  • Color preference for white or black over blue
H

Likes (sample data)

  • Modern and high-quality appearance with a white design
  • Comfortable padding on headband and ears
  • Sleek and neutral look preferred by many

Dislikes (sample data)

  • 'White' color seen as prone to getting dirty easily
  • 'Large ear cups' might be problematic for glasses wearers over long periods of use
  • 'Sturdy design' could be considered bulky by some users