{"app_id":"fyv2a0qw"}

Ranked

Poll complete
100 people answered in about 3 hours.
100 US-based respondentsAmazon Prime subscribersPeople 25-34 years oldAugust 19, 2021Public
August 19, 2021Public

Q: Imagine searching for car seat cover on Amazon. On which picture would you click?

Ranked poll

2nd place
A option image
A
34 votes

49%
3rd place
B option image
B
11 votes

13%
PickFu winner
C option image
C
49 votes

51%
4th place
D option image
D
6 votes

6%

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Response flags
0
Keywords
30
28
22
15


Options
0
0
0
0
Gender identity
1
96
2
1
Racial or ethnic identity
7
12
13
63
5
Education level
4
15
7
54
20
Amazon Prime member
97
3
Primary mode of transportation
100
Age range
1
24
57
15
3
A
34 responses
A
B
C
D

I'd click on A. I really like the red trimmings and just the masculine nature of the overall look.

A
B
D
C

D and C look plain and dull. A and B look more modern and higher quality

A
C
D
B

A and C look the biggest and strongest while D and B look cheaper and plain. A has more coloring and personality to it

A
C
B
D

A looks the best quality as in texture, and the last one is just cheap looking

A
C
D
B

A looks the most compelling in terms of design. C shows me how it would fit over the seat which is something. D just looks better than B which seems like it would get sweaty and gross

A
C
B
D

Option A of the color differentiation helps to know where each part needs to be positioned correctly.

A
B
D
C

I want something that's form-fitting, covers the entire seat and also looks nice, so Option A is by far the best since it fulfills all these criteria. Option B covers the first two of my criteria for the most part, but is a bit baggy and plain. Option D looks more like a sheet than a proper cover, while Option C is something that I'm not even convinced would cover the entire seat, so I would not go with either of those alternatives.

A
D
B
C

I like the red and black color of the cover. for the second one I like the look. It appears comfortable.

A
C
B
D

I voted based on how appealing the images were to me compared to the others and which ones I would click on in the real world.

A
B
D
C

The only one I really lined is A i love the red and the why it looks. it has that racing look but not so over the top.

A
C
B
D

I don't love any of these options, as I would prefer a tighter fit for these items. Option A is the best, because it looks like it can tighten around the seat. Option C is alright, as it looks more like it just forms to the seat. I didn't care for Option B and Option D, as they look bulky. I likely wouldn't click on either, but if I had to choose, I'd put Option B above Option D because the bottom part of Option D looks like it doesn't fit on the seat at all.

A
D
B
C

I'm going to work backwards here. I like to see how the covers will actually look on the seat. Since Option C doesn't do that, I chose it last. Also, I'm not a big fan of black seat covers alone, which is why options B and D are my third and second choices, respectively. Option D just looks more comfortable which is why it's second. Finally, my top choice of Option A is because I like the overall style and design. Plus, it looks the most professional out of all the pictures.

A
C
B
D

My top choice made it seem like that one fit the car seat the best.

A
B
C
D

Option A looks like the most exciting design with the loud red trim. It looks beautiful. Option B looks the most comfortable material however.

A
D
C
B

I like A most, but that's because it's red and would match my car. C and D would match it fine too and look good. B just looks like cheap pleather.

A
B
C
D

A does the better job of showing off the product and looks cleaner.

A
D
B
C

A gives me the best view of what the product looks like. B is too baggy and C doesn't provide much coverage

A
D
B
C

i ranked seat cover by how well they look durable and fit for all car and vehicle use.

A
B
D
C

A is more pleasing than all the others. The graphic shows that it is fitted and tailored to the car's seat. I never heard of PRIVEGO but I tip my hat to them for their presentation. C is horrible period.

A
C
D
B

I chose my answers based on what looked most luxuries and nice and less cheap out of the four.

A
D
C
B

I ranked A the highest because I like the design and the material also looks like it would be very comfortable. I don't like the design of choice D as much, but I think it would feel very comfortable so I rank it highly. Choice C looks too plain for my liking and choice B looks uncomfortable.

A
C
B
D

I prefer option A out of these 4 options because the color of the logo stands out the most to me out of all of these options as well as the cover itself looks to be the most comfortable based on just looking at them all.

A
C
D
B

I like the red accents in my top choice, which are attractive and appealing. Overall it seems like a nice set of products for sure!

A
B
D
C

I chose A because it looks the most secure. I have used products like these in the past and they tend to come off of the seat where your legs rub getting in and out of the vehicle.

A
C
D
B

I prefer the option A mostly because it looks very appealing and has a beautiful design, Option has a nice design too, but i would go for A first.

A
C
D
B

I prefer the use of colors and design accents of option a over the other options.

A
B
C
D

I would click this one because of the design and colors

A
B
C
D

choices C & D are boring and bland and look like cheap fabric. I'd definitely click A to see what the german means and B to see if it has good reviews as it looks completely waterproof

A
B
D
C

Personally I liked the covers better sequentially as I ranked them.

A
C
D
B

It looks like option A is the best fit for a car seat, the other options look baggy and uncomfortable.

A
B
C
D

The red one stands out I think it looks cool. i definitely use it

A
C
D
B

A most clearly shows how the item fits. B doesn't have the cover correctly on at all

A
C
D
B

I chose my first choice because it seems to show more sides of the item; none of the others quite do this. I ranked the items by how many sides I could see of the item for a good idea of what it looks like and maybe how well it functions.

A
D
C
B

Option A looks like its more reputed. The design is well done, colorful enough to make it stand out, and the quality of the fabric looks high end.

B
11 responses
B
A
C
D

This cover, the detail of the fabric, the way it's photographed, and the overall presentation in general show a higher-quality product for me.

B
C
A
D

option B is nice than other

B
A
C
D

i like the modern look of it

B
A
D
C

I would look for covers that looked like they would have a good fit and not be falling off of my car seat, I ranked the options based on this.

B
D
A
C

I would click on option B because it looks the most comfortable and authentic. Option D and A have potential too. Option C looks the least capable.

B
A
C
D

Option B really captured my attention the most I thought it was displayed in a way that really drew me in and wanted me to learn more about the product

B
D
A
C

I prefer the pictures of the cover in use, and also the more simplistic designs.

B
D
A
C

I rated based on which looked the most comfy

B
D
A
C

B and D are the ones that look the most versatile to me, like they would work with any seat.

B
A
D
C

Based on the above pic i prefer to buy option B

B
D
A
C

I like the wrap around leather look, it would fit nice with my interior vs one that just rests on the seat itsef, the others have to much logo stuff going on

C
49 responses
C
D
B
A

I like option C because the cover is blank and does not have an over the top logo printed on it.

C
A
D
B

C is the only option that doesn't seem like the fabric might wrinkle and slip around, because it's a solid piece. A looks like it would stay tight enough that it probably wouldn't be an issue. The others look too loose.

C
A
B
D

I ranked C the highest because it shows how it kind of works. I think that is important, plus it looks attractive. A just has a really sporty look to it. B has a really defined sleek, high end look. D just looks like a potato sac or something. I think D looks terrible, so I put it on the end.

C
B
A
D

For the most part I prefer the more plain and simple ones. However, I don't really like the look of Option D.

C
D
A
B

option C has the best design

C
D
B
A

I chose option C first because this product image did not have any advertisements on the car seat cover. I chose option D second because the advertisement on this car seat cover was relatively small and unobtrusive. I chose option B third because this advertisement was a bit larger but not terribly distracting. I chose option A last because the advertising logos covered a large part of the car seat cover.

C
B
D
A

The one I chose first is the most nondescript and also the most obvious it is a cover

C
D
B
A

I don't really like flashy seat covers or seat covers with big, noticeable text on them, so I would be most likely to click on and ultimately buy option C since it is just a plain, black seat cover without any text on it.

C
B
D
A

I prefer it all black with no logo

C
A
D
B

Options C and A look like the sturdiest covers, so I'm going with them and passing on the loose and lumpy Options D and B.

C
A
B
D

Only option C looks to be of any decent quality, the rest look cheap. Having wrinkles in product in these types of images severely detracts from the perceived quality of the item.

C
A
D
B

I went with what I would buy.

C
A
D
B

C looks like the most fitted with no wrinkles and soft. A has no wrinkles and looks comfortable but looks like it belongs in a race car. D and B look like loose sheets that would get wrinkled.

C
D
A
B

My top choices would be the ones without much branding because the branding makes it look tacky and weird.

C
A
B
D

It allows me to see both the seat and the cover.

C
A
B
D

definitely not B or D. The covers looks as if they do not fit. C & A do not make the product look like a blanket. C is the best because it looks as if it will be tight.

C
A
D
B

I picked in the order that the product looked like it was actually functional and the photo professional

C
D
B
A

The model showing the cover over the chair is nice to me and it looks clean to me though.

C
D
A
B

C had a really good design and it seemed more useful than the other choices.

C
D
B
A

Options C and D, in that order, are my preferred choices because I prefer either no logo and plain or a very small logo for the sake of simplicity

C
A
B
D

I ranked the designs of the car seat covers that I liked the most. I found the cushions on the seat on option C's cover to be the most appealing. I then liked the cover of option A followed by option B and then finally option D.

C
A
D
B

It looks like it would be a tight fit and comfortable to use.

C
D
A
B

I really like the simplicity and lack of a brand name of Option C because it will blend in best with the car.

C
D
B
A

I like the ones that go around the car's seat the best.

C
B
D
A

C looks the best form fitting and has no labels so will look the most professional and like it belongs. B appears leather so of the others with the brands on them it's probably best. D is better than A because A is filled with lots of other color besides black and I wouldn't want A.

C
A
B
D

I liked the designs that had tighter fitting materials. I liked C because it looked the most tight. I thought D looked way to loose and so did B with the leather. I liked the strap on A but overall C was the one I thought looked the most comfortable and the best fitting.

C
A
B
D

Option C's photo communicates the product's purpose the most effectively. I am indifferent about options A and B. Though, option D's car seat cover looks least appealing in terms of quality.

C
A
B
D

I like to see how the cover goes on the chair. Then the quality of the covering.

C
D
A
B

This is the only choice I would consider. Th other options are presented in an awful way. My fear would be that the look like that when I put them over the seat.

C
D
A
B

I am not a big fan of the material used in my 4th choice and I'm not a big fan of the look in my 3rd choice. I would take either of my top 2 choices, though.

C
B
D
A

I chose C first because the cover does not have a logo on it. If I want a product like this, personally I would rather not have a company logo on this particular product. The remainder of the selections where made solely on aesthetics and my personal preferences.

C
A
B
D

Options C and A give the impression right away that this is a seat cover and not a standalone seat like options B and D

C
B
D
A

I think option C is the cleanest. I don't really need to see a big logo on a seat cover. Afterwards since the rest do, I ranked them based on how they look with the logo.

C
D
B
A

I chose option C. I like the illustration of how the seat cover fits and attaches to the seat.

C
D
B
A

Option C is the best because its the least imposing with the lack of logos or artwork.

C
D
B
A

I like option C the best because it doesn't have a logo on the cover.

C
D
B
A

I like that C shows the seat underneath the cover, and it looks the least lumpy and best fitting.

C
D
B
A

Is the last to a really bad my least favorite looks really tacky and 3rd One is putting fake leather on a nice chair. I like the 1st 1 which is neoprene is cream which gives a better feel and is the better feel and often has a massager or heater in it. The 2nd one is boring but at least shows what it is quite well

C
D
B
A

I definitely like having no logo at all or just the small logo

C
B
D
A

DEfinitely C. I do not want the brand name huge and visible.

C
B
D
A

Option C looks the best . It illustrates how the product goes on the seat.

C
D
B
A

I like the color and fit of the C.For selection D I like the color, style, and material more the than B and AFor selection B and A, I really don't care for the bold red strips of A

C
D
B
A

Options he looks the best. Fits really well it’s a good picture

C
B
D
A

I like seeing how it fits over the seat and something that doesn't stand out as much is better.

C
D
B
A

The reason behind clicking on C is that I like the extra detail that it gives compared to the other three. I like that it shows the seat and the layout of the cover as well and where it would go on the chair. I would put D next because I like that the cover gives you at least an idea of what the seat looks like with the cover on it. I think B and A look ok but the way it looks doesn't bring anything special to me where I would want to click on it.

C
D
B
A

I like this option best because of the way it appears to fit and the subtlety of the logos plays a big role in me prefer this one as well

C
A
D
B

C in the pictures like it form fits into the seat better than the others. Voted in decreasing order of how well they looked like they fit.

C
A
D
B

The main reason i picked C was because it didnt have the logo which on the other ones are way to big and in my opinion invasive. Its a car and there no reason to be showing off brands . Honestly i wouldnt but a , d, b, but will have preferred A if the logo was so noticeable.

C
A
D
B

Option C is my first choice because it doesn't have a huge logo on it.

D
6 responses
D
A
B
C

I most prefer option D personally just going off of the design. This is most appealing to me just due to the style i would say.

D
C
B
A

I prefer the cloth style to avoid heat and also like the black look as it looks more seamless and less noticeable

D
A
C
B

D is a pretty sharp image and it's easy to imagine it in front of me. A has a nice red. The rest are functional but I might gloss over them.

D
A
C
B

I like the close up view of it as well as the small branding logo, so it doeesn't take up too much of the design

D
B
A
C

I would click on D or B because they are the nicest looking covers.

D
B
A
C

I like option D because its all black, I dont like the writing on the other options, but even with the writing option C does not look like it will fully cover the seat. I would think this is important because I want to the seat to be covered, and if it does not look like it will fit as it does in C, I am not likely to buy it. D is the most practical cover.

Showing 100/100 respondents

OptionRound 1Round 2Round 3
C1st

49.00%

49 votes

50.00%

50 votes+1

51.00%

51 votes+1
A2nd

34.00%

34 votes

37.00%

37 votes+3

49.00%

49 votes+12
B3rd

11.00%

11 votes

13.00%

13 votes+2

Eliminated

13 votes reassigned
D4th

6.00%

6 votes

Eliminated

6 votes reassigned

Eliminated

--

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AI analysis (sample data)

Unearth more insights with a detailed poll report, discovering what respondents liked, disliked, and what to do next.

Survey Analysis

Winning Option: Characteristics and Appeal

  • Option B emerged as the preferred brand packaging design, securing 12 out of 15 votes. Respondents frequently highlighted its aesthetic appeal, emphasizing the luxurious and high-quality impression it conveys. The ability to stack packages was a notable practical advantage mentioned by participants.
  • Several respondents appreciated the monochrome color scheme of Option B, which they found less overwhelming compared to more colorful designs. This preference for simplicity suggests that minimalistic designs may resonate well with this group.
  • Additionally, environmental considerations played a role in favoring Option B; some participants noted its reduced plastic usage and recyclability as attractive features.

Key Topics Across Options

  1. Aesthetic Appeal: Across both options, aesthetics were crucial in influencing preferences. Participants often referred to colors and overall design quality when justifying their choices.

  2. Environmental Concerns: Both options had respondents who valued environmentally friendly aspects of packaging. However, while Option A was praised for being reusable and eco-friendly by some, others perceived Option B’s reduced plastic use as more sustainable.

  3. Practicality: Practical elements such as ease of stacking (Option B) or suitability for travel (Option B) were significant factors in decision-making processes.

Hypotheses for Further Testing

  • Investigate whether minimalistic designs consistently outperform colorful ones across different demographic groups or product categories.

  • Explore if environmental messaging on packaging significantly influences consumer preference when compared with other attributes like luxury perception or practicality.

  • Assess how important stacking capability is relative to other functional benefits in various contexts such as home storage versus travel convenience.

These hypotheses can guide further research into understanding deeper consumer motivations behind packaging preferences observed in this survey context.

AI themes (sample data)

Learn what respondents like and dislike about your poll based on sentiments analyzed by our AI.
A

Likes (sample data)

  • Sleek and modern design
  • Large ear cup sizes for comfort
  • Minimalist and streamlined look

Dislikes (sample data)

  • Lack of unique features or standout elements
  • White color may get dirty easily
  • Not as much cushioning as other options
B

Likes (sample data)

  • (Note: There were no positive mentions specific to Option B in the provided survey answers)

Dislikes (sample data)

  • (Note: There were no negative mentions specific to Option B in the provided survey answers)
C

Likes (sample data)

  • Unique and stylish metallic grating design
  • Sturdy and flexible build
  • 'Cool' aesthetic appeal

Dislikes (sample data)

  • 'Weird' or unpleasant cone shape for earmuffs
  • 'Odd' overall appearance with metallic accents
  • (Note: Third negative mention not available from provided survey answers)
D

Likes (sample data)

  • Comfortable and sturdy design
  • Aesthetic appeal, including color options
  • Familiarity with the brand's quality

Dislikes (sample data)

  • Negative perception of the brand logo
  • Smaller ear size perceived as less comfortable
  • Design not preferred compared to others
E

Likes (sample data)

  • Sleek, modern, and professional look
  • Comfortable fit with larger ear sections that cup the ears well
  • Minimalist and clean black aesthetic

Dislikes (sample data)

  • 'Flat' appearance perceived as less comfortable by some
  • 'Bulky' design disliked by a few respondents
  • Narrower piece near headband' not appealing to all users
F

Likes (sample data)

  • 'Cushiony padding' for comfort over long periods of use
  • 'Solid build' making it durable and secure on the head/ears
  • Preferred neutral colors like black for headphones

Dislikes (sample data)

  • 'Large ear covering' may be too big for some users’ preferences
  • 'Separation of controls/buttons' not liked by everyone
  • 'Chrome accent rings on headband' not appealing to all respondents
G

Likes (sample data)

  • Design perceived as high quality and appealing
  • Liked the color, especially the blue
  • Thin padding was appreciated

Dislikes (sample data)

  • Looked flimsy to some respondents
  • Perceived as less sturdy compared to other options
  • Color preference for white or black over blue
H

Likes (sample data)

  • Modern and high-quality appearance with a white design
  • Comfortable padding on headband and ears
  • Sleek and neutral look preferred by many

Dislikes (sample data)

  • 'White' color seen as prone to getting dirty easily
  • 'Large ear cups' might be problematic for glasses wearers over long periods of use
  • 'Sturdy design' could be considered bulky by some users