{"app_id":"fyv2a0qw"}

Ranked

Poll complete
100 people answered in about 5 hours.
100 US-based respondents Avid home cooksJune 1, 2023Public
June 1, 2023Public

Q: This is a 5 Quart Dutch Oven. Based on the images, which color you would be most likely to buy if you are shopping on Amazon?

Ranked poll

4th place
A option image
A
9 votes

10%
PickFu winner
B option image
B
37 votes

52%
5th place
C option image
C
6 votes

6%
2nd place
D option image
D
26 votes

48%
3rd place
E option image
E
22 votes

26%

AI Summary

Based on the results of the survey, Option B, which was a red Dutch Oven, was determined to be the winning option with a score of 52. This option received the most first-place votes and was consistently ranked highly across all respondents. Respondents who voted for this option mentioned that they liked how bright and attractive it was compared to other options. Additionally, they felt that it added a little excitement to an otherwise boring product. This suggests that consumers are looking for products that stand out and add some personality to their kitchenware.

Option B possessed characteristics that set it apart from the other options such as its boldness and popularity among consumers. The top three topics important across all options were color preference, compatibility with existing kitchen decor/appliances, and stain resistance/durability. Respondents frequently mentioned how certain colors would match or clash with their current kitchen decor or appliances. Stain resistance/durability was also an important factor for many respondents who wanted a product that could withstand frequent use without showing signs of wear and tear easily.

Based on these poll results, there are several hypotheses we can test further. One hypothesis is whether offering more unique color options would increase sales among consumers who value uniqueness in their kitchenware choices such as those who expressed interest in colors like teal or burgundy rather than traditional colors like white or cream. Another hypothesis could be whether offering matching sets of kitchenware would increase sales among consumers who prioritize matching items in their kitchens; this could also help address concerns about compatibility with existing decor/appliances raised by many respondents during the survey process. Finally, we could test whether adding additional design features such as patterns or textures would attract more customers looking for standout products like those who chose Option B because of its bright and attractive appearance while still prioritizing stain resistance/durability factors raised by many participants throughout this survey process.

Overall this survey provides valuable insights into what characteristics matter most when choosing a Dutch Oven on Amazon and offers potential avenues for further research into consumer preferences regarding kitchenware design features and color choices specifically within this category of product offerings on Amazon's platform.

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Response flags
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Keywords
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Options
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Showing 100/100 respondents

OptionRound 1Round 2Round 3Round 4
B1st

37.00%

37 votes

37.00%

37 votes

38.00%

38 votes+1

52.00%

52 votes+14
D2nd

26.00%

26 votes

28.00%

28 votes+2

36.00%

36 votes+8

48.00%

48 votes+12
E3rd

22.00%

22 votes

25.00%

25 votes+3

26.00%

26 votes+1

Eliminated

26 votes reassigned
A4th

9.00%

9 votes

10.00%

10 votes+1

Eliminated

10 votes reassigned

Eliminated

--
C5th

6.00%

6 votes

Eliminated

6 votes reassigned

Eliminated

--

Eliminated

--

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AI analysis (sample data)

Unearth more insights with a detailed poll report, discovering what respondents liked, disliked, and what to do next.

Survey Analysis

Winning Option: Characteristics and Appeal

  • Option B emerged as the preferred brand packaging design, securing 12 out of 15 votes. Respondents frequently highlighted its aesthetic appeal, emphasizing the luxurious and high-quality impression it conveys. The ability to stack packages was a notable practical advantage mentioned by participants.
  • Several respondents appreciated the monochrome color scheme of Option B, which they found less overwhelming compared to more colorful designs. This preference for simplicity suggests that minimalistic designs may resonate well with this group.
  • Additionally, environmental considerations played a role in favoring Option B; some participants noted its reduced plastic usage and recyclability as attractive features.

Key Topics Across Options

  1. Aesthetic Appeal: Across both options, aesthetics were crucial in influencing preferences. Participants often referred to colors and overall design quality when justifying their choices.

  2. Environmental Concerns: Both options had respondents who valued environmentally friendly aspects of packaging. However, while Option A was praised for being reusable and eco-friendly by some, others perceived Option B’s reduced plastic use as more sustainable.

  3. Practicality: Practical elements such as ease of stacking (Option B) or suitability for travel (Option B) were significant factors in decision-making processes.

Hypotheses for Further Testing

  • Investigate whether minimalistic designs consistently outperform colorful ones across different demographic groups or product categories.

  • Explore if environmental messaging on packaging significantly influences consumer preference when compared with other attributes like luxury perception or practicality.

  • Assess how important stacking capability is relative to other functional benefits in various contexts such as home storage versus travel convenience.

These hypotheses can guide further research into understanding deeper consumer motivations behind packaging preferences observed in this survey context.

AI themes (sample data)

Learn what respondents like and dislike about your poll based on sentiments analyzed by our AI.
A

Likes (sample data)

  • Sleek and modern design
  • Large ear cup sizes for comfort
  • Minimalist and streamlined look

Dislikes (sample data)

  • Lack of unique features or standout elements
  • White color may get dirty easily
  • Not as much cushioning as other options
B

Likes (sample data)

  • (Note: There were no positive mentions specific to Option B in the provided survey answers)

Dislikes (sample data)

  • (Note: There were no negative mentions specific to Option B in the provided survey answers)
C

Likes (sample data)

  • Unique and stylish metallic grating design
  • Sturdy and flexible build
  • 'Cool' aesthetic appeal

Dislikes (sample data)

  • 'Weird' or unpleasant cone shape for earmuffs
  • 'Odd' overall appearance with metallic accents
  • (Note: Third negative mention not available from provided survey answers)
D

Likes (sample data)

  • Comfortable and sturdy design
  • Aesthetic appeal, including color options
  • Familiarity with the brand's quality

Dislikes (sample data)

  • Negative perception of the brand logo
  • Smaller ear size perceived as less comfortable
  • Design not preferred compared to others
E

Likes (sample data)

  • Sleek, modern, and professional look
  • Comfortable fit with larger ear sections that cup the ears well
  • Minimalist and clean black aesthetic

Dislikes (sample data)

  • 'Flat' appearance perceived as less comfortable by some
  • 'Bulky' design disliked by a few respondents
  • Narrower piece near headband' not appealing to all users
F

Likes (sample data)

  • 'Cushiony padding' for comfort over long periods of use
  • 'Solid build' making it durable and secure on the head/ears
  • Preferred neutral colors like black for headphones

Dislikes (sample data)

  • 'Large ear covering' may be too big for some users’ preferences
  • 'Separation of controls/buttons' not liked by everyone
  • 'Chrome accent rings on headband' not appealing to all respondents
G

Likes (sample data)

  • Design perceived as high quality and appealing
  • Liked the color, especially the blue
  • Thin padding was appreciated

Dislikes (sample data)

  • Looked flimsy to some respondents
  • Perceived as less sturdy compared to other options
  • Color preference for white or black over blue
H

Likes (sample data)

  • Modern and high-quality appearance with a white design
  • Comfortable padding on headband and ears
  • Sleek and neutral look preferred by many

Dislikes (sample data)

  • 'White' color seen as prone to getting dirty easily
  • 'Large ear cups' might be problematic for glasses wearers over long periods of use
  • 'Sturdy design' could be considered bulky by some users